The Middle East & Africa digital English language learning market was valued at US$ 269.04 million in 2022 and is expected to reach US$ 934.58 million by 2030; it is estimated to register a CAGR of 16.8% from 2022 to 2030.
Digitalized education has modernized the educational sector in various countries across the globe, and several other developing countries are increasingly adopting the same to prepare students to meet the standards of students in various Western countries. The digital English language learning market is gaining pace, attributed to the rising digitalization in the educational sector. Also, various companies are launching English learning platforms. Increased demand for online English grammar classes among students in countries such as China, India, Brazil, and the UAE and the modern techniques adopted by schools, universities, and educational institutes facilitate the growth of the digital English language learning market.
According to a study by Talent LMS, gamified E-learning courses tend to have a greater completion rate. In fact, gamified E-learning courses have a completion rate of 90%, while non-gamified courses have a completion rate of only 35%. Also, soft skills, IT skills, and business skills are the most popular among learners in the region. ]. The same survey found that the most preferred learning is through mobile devices, with 74% of learners in the region preferring to access E-Learning content through their smartphones. Thus, the increasing number of E-learning platforms in the MEA is driving the digital English language learning market.
Currently, most economies in the Middle East are struggling to develop beyond oil. Owing to this, several formative projects have been represented by the legislature of Middle Eastern and African countries, resulting in compulsion for the organizations to facilitate learning and innovative projects for improvisation improving of the skillsetthe skills of the employees. Edraak is one of the major MOOC (massive open online course (MOOC) platforms, which is a resultant initiative of the ORF (Queen Rania Foundation (QRF). Egypt and Turkey are the key buyers of digital English language learning courses in the MEA.
Rising Digitalization in Educational Sector Bolsters Middle East & Africa Digital English Language Learning Market
In the 21st century, technology is taking over every industry. The educational sector in developing countries is one of the industries where digitalization is evolving rapidly. Developing countries are witnessing high demand for digitalized education. Digitalization in the educational sector is the key factor driving English language learning in non-English-speaking countries such as China, Japan, and the UAE. Digitalized learning involves several techniques that enhance students' ability to learn, speak, and write English and learn other subjects. A few techniques include online courses, digital textbooks, online examinations, and animation.Digitalized education has modernized the educational sector in various countries across the globe, and several other developing countries are increasingly adopting the same to prepare students to meet the standards of students in various Western countries. The digital English language learning market is gaining pace, attributed to the rising digitalization in the educational sector. Also, various companies are launching English learning platforms. Increased demand for online English grammar classes among students in countries such as China, India, Brazil, and the UAE and the modern techniques adopted by schools, universities, and educational institutes facilitate the growth of the digital English language learning market.
Middle East & Africa Digital English Language Learning Market Overview
The Middle East & Africa (MEA) includes countries such as South Africa, Saudi Arabia, and the UAE. Provinces in the MEA are working toward "Saudiization" programs to expand their economies and ensure that the future workforce requirement is met through human capital. This has led to the rising adoption of digital learning solutions in the MEA. Furthermore, the growing adoption of cloud technology is expected to streamline the learning processes in this region. It is also projected to drive the demand for cloud-based English language learning in the MEA. However, the region faces challenges regarding API integration support with third-party programs, including collaboration tools and content management.According to a study by Talent LMS, gamified E-learning courses tend to have a greater completion rate. In fact, gamified E-learning courses have a completion rate of 90%, while non-gamified courses have a completion rate of only 35%. Also, soft skills, IT skills, and business skills are the most popular among learners in the region. ]. The same survey found that the most preferred learning is through mobile devices, with 74% of learners in the region preferring to access E-Learning content through their smartphones. Thus, the increasing number of E-learning platforms in the MEA is driving the digital English language learning market.
Currently, most economies in the Middle East are struggling to develop beyond oil. Owing to this, several formative projects have been represented by the legislature of Middle Eastern and African countries, resulting in compulsion for the organizations to facilitate learning and innovative projects for improvisation improving of the skillsetthe skills of the employees. Edraak is one of the major MOOC (massive open online course (MOOC) platforms, which is a resultant initiative of the ORF (Queen Rania Foundation (QRF). Egypt and Turkey are the key buyers of digital English language learning courses in the MEA.
Middle East & Africa Digital English Language Learning Market Segmentation
The Middle East & Africa digital English language learning market is categorized into product type, business type, end user, and country.- Based on product type, the Middle East & Africa digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.
- By business type, the Middle East & Africa digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of Middle East & Africa digital English language learning market in 2022.
- In terms of end user, the Middle East & Africa digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of Middle East & Africa digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.
- Based on country, the Middle East & Africa digital English language learning market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Saudi Arabia dominated the Middle East & Africa digital English language learning market share in 2022.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Digital English Language Learning Market Landscape
5. Middle East & Africa Digital English Language Learning Market - Key Market Dynamics
6. Digital English Language Learning Market - Middle East & Africa Market Analysis
7. Middle East & Africa Digital English Language Learning Market Analysis - by Product Type
8. Middle East & Africa Digital English Language Learning Market Analysis - by Business Type
9. Middle East & Africa Digital English Language Learning Market Analysis - by End User
10. Middle East & Africa Digital English Language Learning Market - Country Analysis
11. Industry Landscape
12. Company Profiles
13. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Houghton Mifflin Harcourt Co
- MACMILLAN
- McGraw-Hill Education Inc
- OXFORD UNIVERSITY PRESS
- Pearson Plc
- Sanako Corporation
- CAMBRIDGE UNIVERSITY PRESS
- Chegg Inc
