Middle East & Africa Color Cosmetics Market Outlook, 2028

The colour cosmetics market in the Middle East and Africa has been driven by a combination of factors, including rising disposable incomes, changing beauty standards, and increasing urbanisation and tourism. Furthermore, urbanisation and tourism are also playing a significant role in the growth of the colour cosmetics market in the region. As more people move into cities and tourism continues to grow, the demand for makeup and beauty products is increasing. Urbanisation is leading to an increase in the number of women entering the workforce, driving demand for cosmetics that cater to professional needs. Moreover, the beauty industry in the region has also been influenced by Islamic traditions, with many women opting for halal makeup products that adhere to religious guidelines. This has led to the emergence of new halal makeup brands, which are becoming increasingly popular in the Middle East and Africa. In addition, social media influencers and bloggers are playing an increasingly important role in shaping beauty trends and consumer preferences in the Middle East and Africa, with many brands collaborating with influencers to promote their products. Furthermore, many manufacturers and small businesses are collaborating with social influencers and celebrities to increase consumer demand for cosmetic products through digital marketing channels. Furthermore, as a result of the pandemic, many consumers have shifted to online platforms to purchase cosmetic products, positively affecting colour cosmetics market trends. This has also influenced many small businesses and retail outlets to promote the product on social media platforms in order to generate revenue.

According to the research report, Middle East and Africa Color Cosmetic Market Outlook, 2028 the market is anticipated to cross USD 4.99 Billion by 2028. The Middle East and Africa are home to many cultural celebrations, including weddings and religious festivals, which often involve elaborate beauty rituals and the use of colour cosmetics. Furthermore, consumers in the region are increasingly concerned about the environment and are seeking out sustainable and eco-friendly beauty products, leading to a growing demand for organic and cruelty-free colour cosmetics. Moreover, social media platforms like Instagram and YouTube are becoming increasingly popular in the region, providing consumers with access to a wide range of beauty influencers and tutorials. This has led to a growing interest in makeup and a desire to try new products and looks. Furthermore, halal and vegan cosmetics are gaining popularity in the region as consumers become more aware of the ingredients in their beauty products. This presents an opportunity for brands to offer products that cater to this growing demand and differentiate themselves in the market. Moreover, beauty services, such as salons and spas, are popular in the Middle East and Africa, presenting an opportunity for cosmetic brands to partner with these businesses and offer their products and services to customers. Brands can also develop their own beauty service offerings to complement their product offerings and increase customer loyalty. Furthermore, the DIY trend in colour cosmetics is gaining popularity in the Middle East and Africa. Consumers are increasingly interested in creating their own custom shades and products at home using natural ingredients.

The color cosmetic market is divided into mass and premium segments based on price range. The mass segment includes products that are affordable and readily available to a wide range of consumers, while the premium segment includes high-end products that are priced at a premium and cater to consumers who are willing to pay a higher price for quality and luxury. The mass segment dominates the market due to the high demand for affordable and accessible cosmetics products. However, the premium segment is also seeing growth due to the increasing disposable incomes and changing consumer preferences towards higher-quality products. For instance, mass products usually priced between $1 and $20, making them accessible to a wide range of consumers in the region. Furthermore, the prices of premium cosmetics products can range from more than $50 to several hundred dollars per item.
In the Middle East and Africa, the colour cosmetic market is also divided based on gender, with a larger focus on women's products. Women's colour cosmetics make up the majority of the market share, with products ranging from foundation to lipstick, eyeshadow, and more. The demand for women's colour cosmetics is driven by cultural and social factors, as well as the growing number of working women who want to look their best. Furthermore, men's colour cosmetics, while still a smaller market, are also gaining popularity in the region. The trend is driven by a growing interest among men in grooming and looking good, as well as the increasing acceptance of men's beauty products. Men's colour cosmetics typically include products like concealers, tinted moisturizers, and eyebrow pencils.

Based on product type, the market is divided into facial colour products, nail colour products, hair colour products, lip products, and eye makeup products. Among them, facial colour products will have the highest market share in 2022. In many countries in the Middle East and Africa, makeup is an important part of cultural and religious traditions, which is driving the demand for facial colour products. Furthermore, there is a growing awareness of the importance of skincare in the Middle East and Africa, which is driving the demand for facial colour products that also offer skincare benefits such as hydration and sun protection. However, consumers in the Middle East and Africa are increasingly interested in natural and organic products, including foundation, as they become more conscious of the ingredients they use on their skin. In addition, halal and natural beauty products are becoming increasingly popular in the Middle East and Africa, and this trend extends to lipstick. Consumers are looking for lipsticks that are free from harmful ingredients and comply with halal regulations. Furthermore, influencers and celebrities in the Middle East and Africa often promote false eyelashes on social media and in advertising campaigns. This can drive consumer interest in false eyelashes and influence purchasing decisions. On other hand, Nail treatment and strengtheners are gaining popularity in the Middle East and Africa due to a growing interest in nail care and maintenance among consumers in the Middle East and Africa, particularly among younger generations. Nail treatments and strengtheners are seen as essential products for maintaining healthy, strong nails. Furthermore, with the growing Muslim population in the region, there is a rising demand for halal nail polishes that do not contain any animal-derived ingredients, such as carmine or shellac. However, in some cultures in the region, hair colour is considered an important aspect of beauty and femininity, leading to a higher demand for hair colour products.

The online channel has been growing rapidly in the Middle East and Africa colour cosmetic market due to the increasing popularity of e-commerce. Online channels include e-commerce websites, social media platforms, and mobile apps. Examples of online channels in the Middle East and Africa include Namshi, Souq, and Jumia. Furthermore, specialty stores are stores that specialise in selling a particular type of product, such as makeup or skincare. Specialty stores are popular for colour cosmetics because they offer a wide variety of products from different brands. Examples of specialty stores in the Middle East and Africa include Sephora, Wojooh, and Faces. In addition, salons are also a popular distribution channel for colour cosmetics in the Middle East and Africa. Salons often offer makeup application services, which can lead to increased sales of colour cosmetics. For instance, salons in the Middle East and Africa include Tips and Toes, NStyle Beauty Lounge, and Beauty Connection Spa.

Major Companies present in the market:

L'Oréal S.A. , Dabur Ltd, The Himalaya Drug Company, Hindustan Unilever Limited, Marico Limited, Henkel AG & Co. KGaA, The Estée Lauder Companies Inc., Revlon Group, Shiseido Company, Natura&Co, Kao Corporation, Godrej Consumer Products Limited, LVMH Moët Hennessy Louis Vuitton, Amorepacific Corporation, Oriflame Cosmetics AG, Clarins Group

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Africa

By Product Type

• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products

By Face Make-up

• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products

By Nails Products

• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color

• Permanent
• Temporary

By Lip Makeup

• Lip gloss
• Lip Liners/Pencils
• Lip Sticks
• Other Lip Products(lip primer, lip plumber)

By Eye makeup

• Eye Liners/Pencils
• Eye Shadow
• Mascara
• False Eyelashes
• Other Eye Makeup Products (False Eyelashes, Eye)

By Price Range

• Mass
• Premium

By Gender

• Men
• Women

By Distribution Channel

• Specialty Store
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this; the author has started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to color cosmetic industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.