The Latin America, Middle East and Africa Cricket Equipment Market is expected to witness market growth of 8.5% CAGR during the forecast period (2024-2031).
The South Africa market dominated the LAMEA Cricket Equipment Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $43.2 million by 2031. The UAE market is expected to witness a CAGR of 8.1% during 2024-2031. Additionally, the Saudi Arabia market would witness a CAGR of 9.2% during 2024-2031.
Numerous cricket highlights, tutorials, and influencer endorsements are available on TikTok, Instagram, and YouTube, encouraging viewers to become more involved in the sport. Influencers and players sharing their training routines, equipment choices, and game-day experiences significantly impact their followers, who are motivated to purchase similar equipment.
The accessibility of digital content has allowed cricket to reach new audiences, sparking interest in regions where the sport was previously unknown or had minimal presence. Social media also serves as a channel for brands to directly connect with consumers, showcasing new products, offering promotions, and gathering feedback, all of which enhance the consumer experience and drive brand loyalty.
Cricket is gaining traction in Brazil, particularly as part of the Brazilian government’s sports diversification efforts. The Cricket Brasil program, initiated by Cricket Brasil with support from the Ministry of Sports, has introduced cricket to several schools across São Paulo and Rio de Janeiro. This program provides free equipment to schools and runs training workshops for teachers to cultivate interest in cricket. Brazil’s government has supported local cricket tournaments, driving curiosity and engagement.
As cricket gains a foothold in Brazil, a growing demand for cricket equipment, especially beginner and youth-level gear, marks the country as an emerging market within Latin America. Thus, with governments recognizing cricket’s potential for social inclusion and sports diversification, the demand for cricket equipment in LAMEA is poised for continued growth.
The South Africa market dominated the LAMEA Cricket Equipment Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $43.2 million by 2031. The UAE market is expected to witness a CAGR of 8.1% during 2024-2031. Additionally, the Saudi Arabia market would witness a CAGR of 9.2% during 2024-2031.
Numerous cricket highlights, tutorials, and influencer endorsements are available on TikTok, Instagram, and YouTube, encouraging viewers to become more involved in the sport. Influencers and players sharing their training routines, equipment choices, and game-day experiences significantly impact their followers, who are motivated to purchase similar equipment.
The accessibility of digital content has allowed cricket to reach new audiences, sparking interest in regions where the sport was previously unknown or had minimal presence. Social media also serves as a channel for brands to directly connect with consumers, showcasing new products, offering promotions, and gathering feedback, all of which enhance the consumer experience and drive brand loyalty.
Cricket is gaining traction in Brazil, particularly as part of the Brazilian government’s sports diversification efforts. The Cricket Brasil program, initiated by Cricket Brasil with support from the Ministry of Sports, has introduced cricket to several schools across São Paulo and Rio de Janeiro. This program provides free equipment to schools and runs training workshops for teachers to cultivate interest in cricket. Brazil’s government has supported local cricket tournaments, driving curiosity and engagement.
As cricket gains a foothold in Brazil, a growing demand for cricket equipment, especially beginner and youth-level gear, marks the country as an emerging market within Latin America. Thus, with governments recognizing cricket’s potential for social inclusion and sports diversification, the demand for cricket equipment in LAMEA is poised for continued growth.
List of Key Companies Profiled
- PUMA SE (Groupe Artémis S.A.)
- Adidas AG
- Reebok International Ltd. (Authentic Brands Group LLC)
- Sareen Sports Industries
- Gray-Nicolls
- Sanspareils Greenlands Pvt. Ltd.
- Kookaburra Sport Pty Ltd
- Beat All Sports
- Gunn & Moore (GM)
- British Cricket Balls Ltd
Market Report Segmentation
By End User
- Men
- Women
By Distribution Channel
- Sports Retail Stores
- Hypermarkets/Supermarkets
- Branded Outlets
- Online Stores
- Other Distribution Channels
By Type
- Bats
- Balls
- Protective Gears
- Other Types
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Zimbabwe
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Cricket Equipment Market by End User
Chapter 5. LAMEA Cricket Equipment Market by Distribution Channel
Chapter 6. LAMEA Cricket Equipment Market by Type
Chapter 7. LAMEA Cricket Equipment Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- PUMA SE (Groupe Artémis S.A.)
- Adidas AG
- Reebok International Ltd. (Authentic Brands Group LLC)
- Sareen Sports Industries
- Gray-Nicolls
- Sanspareils Greenlands Pvt. Ltd.
- Kookaburra Sport Pty Ltd
- Beat All Sports
- Gunn & Moore (GM)
- British Cricket Balls Ltd
Methodology
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