The Latin America, Middle East and Africa CRM Analytics Market is expected to witness market growth of 13.4% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA CRM Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $376.9 million by 2031. The Argentina market is registering a CAGR of 14.2% during 2024-2031. Additionally, the UAE market is expected to showcase a CAGR of 12.3% during 2024-2031.
Social CRM analytics has become crucial for businesses leveraging the vast data on social media platforms to understand customer sentiment and manage brand reputation. These tools evaluate likes, comments, shares, and reviews to offer insights into consumer perceptions of a brand. For example, a fast-food chain might use social CRM analytics to gauge reactions to a new menu item by analyzing social media posts and identifying positive feedback and improvement areas.
Additionally, an airline can monitor negative comments about flight delays on platforms like Facebook and respond proactively with updates or compensation, mitigating the impact on its reputation and fostering customer trust.
The governments in the LAMEA region are actively implementing initiatives to modernize critical industries, enhance digital infrastructure, and improve service delivery. In Saudi Arabia, digitizing health services has significantly transformed the healthcare sector. According to the International Trade Administration (ITA), $1.5 billion has been allocated for healthcare IT initiatives and digital transformation programs. The Ministry of Health (MOH) implemented an e-health strategy, including telemedicine, to improve care quality and accessibility in remote areas. With approximately 70% telehealth adoption and AI-powered diagnoses utilized by 34% of young clinicians, the establishment of Seha Virtual Hospital - the world's largest e-health provider - has underscored the importance of CRM analytics in managing patient engagement and data.
The Brazil market dominated the LAMEA CRM Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $376.9 million by 2031. The Argentina market is registering a CAGR of 14.2% during 2024-2031. Additionally, the UAE market is expected to showcase a CAGR of 12.3% during 2024-2031.
Social CRM analytics has become crucial for businesses leveraging the vast data on social media platforms to understand customer sentiment and manage brand reputation. These tools evaluate likes, comments, shares, and reviews to offer insights into consumer perceptions of a brand. For example, a fast-food chain might use social CRM analytics to gauge reactions to a new menu item by analyzing social media posts and identifying positive feedback and improvement areas.
Additionally, an airline can monitor negative comments about flight delays on platforms like Facebook and respond proactively with updates or compensation, mitigating the impact on its reputation and fostering customer trust.
The governments in the LAMEA region are actively implementing initiatives to modernize critical industries, enhance digital infrastructure, and improve service delivery. In Saudi Arabia, digitizing health services has significantly transformed the healthcare sector. According to the International Trade Administration (ITA), $1.5 billion has been allocated for healthcare IT initiatives and digital transformation programs. The Ministry of Health (MOH) implemented an e-health strategy, including telemedicine, to improve care quality and accessibility in remote areas. With approximately 70% telehealth adoption and AI-powered diagnoses utilized by 34% of young clinicians, the establishment of Seha Virtual Hospital - the world's largest e-health provider - has underscored the importance of CRM analytics in managing patient engagement and data.
List of Key Companies Profiled
- Salesforce, Inc.
- Microsoft Corporation
- SAP SE
- Oracle Corporation
- Zoho Corporation Pvt. Ltd.
- Pegasystems, Inc.
- Adobe, Inc.
- SugarCRM, Inc.
- Insightly, Inc.
- Creatio
Market Report Segmentation
By Deployment- Cloud
- On-premise
- Retail
- BFSI
- Healthcare
- Media & Entertainment
- Telecom & IT
- Transportation & Logistics
- Other End-User
- Sales & Marketing Analytics
- Customer Analytics
- Contact Center Analytics
- Other Type
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. LAMEA CRM Analytics Market by Deployment
Chapter 6. LAMEA CRM Analytics Market by End-User
Chapter 7. LAMEA CRM Analytics Market by Type
Chapter 8. LAMEA CRM Analytics Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Salesforce, Inc.
- Microsoft Corporation
- SAP SE
- Oracle Corporation
- Zoho Corporation Pvt. Ltd.
- Pegasystems, Inc.
- Adobe, Inc.
- SugarCRM, Inc.
- Insightly, Inc.
- Creatio
Methodology
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