LAMEA Data Discovery Market Size, Share & Industry Trends Analysis Report By Offering (Solutions, and Services), By Deployment (On-premises, and Cloud), By Application, By End-use, By Country and Growth Forecast, 2023 - 2030

The Latin America, Middle East and Africa Data Discovery Market would witness market growth of 18.4 % CAGR during the forecast period (2023-2030).

Adopting data discovery tools aligns with the broader trend of self-service analytics. Organizations widely acknowledge that business users, encompassing marketing professionals and operational managers, must have direct access to data. The intuitive interfaces of its tools allow users to create dashboards, perform ad-hoc analyses, and generate reports without specialized technical skills. The tools excel in transforming raw data into compelling visualizations. Visualization is a powerful mechanism for conveying complex insights in a digestible format. As organizations increasingly understand the impact of visualization on comprehension and decision-making, adopting data discovery tools becomes pivotal. These tools allow users to create interactive charts, graphs, and dashboards, facilitating a more intuitive understanding of data patterns and trends.

One of the primary uses of the tools is to transform data into visually compelling representations. Users can convey complex information in a clear and accessible way by making charts, graphs, and dashboards. Visualization facilitates the interpretation of data, thereby assisting stakeholders in rapidly comprehending insights and trends. Businesses frequently face situations where they want instant insight into key parts of their business. The tools facilitate ad-hoc reporting, allowing users to generate on-the-fly reports to address pressing questions or respond to emerging challenges. This real-time reporting capability enhances agility and responsiveness. In industries such as finance and insurance, the tools play a critical role in fraud detection and risk management. These tools can identify anomalies and potentially fraudulent activities by analyzing transactional data and patterns, helping organizations mitigate risks and enhance security measures.

The UAE is known for its ambitious, smart city projects in cities like Dubai and Abu Dhabi. The financial sector in the UAE is leveraging data discovery for enhanced customer experiences, risk management, and fraud detection. The healthcare sector in the UAE is adopting data discovery for improving patient care, optimizing hospital operations, and supporting medical research. The UAE's growing retail and e-commerce sectors leverage data discovery for consumer insights, inventory management, and personalized marketing. The telecommunications industry in the UAE is witnessing advancements, including the rollout of 5G networks. The UAE's tourism and hospitality industry utilizes data discovery to analyze guest preferences, optimize hotel operations, and enhance guest experiences. Due to the above-mentioned factors, will grow significantly in this region.

The Brazil market dominated the LAMEA Data Discovery Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $477.8 million by 2030. The Argentina market is experiencing a CAGR of 19% during (2023 - 2030). Additionally, The UAE market would exhibit a CAGR of 18% during (2023 - 2030).

Based on Offering, the market is segmented into Solutions, and Services. Based on Deployment, the market is segmented into On-premises, and Cloud. Based on Application, the market is segmented into Security Risk Management, Asset Management, Sales Marketing Management, Supply Chain Management, and Others. Based on End-use, the market is segmented into BFSI, Retail E-commerce, Media Entertainment, IT Telecommunication, Government, Healthcare Lifesciences, Transportation Logistics, and Others.Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., SAS Institute Inc., Google LLC (Alphabet Inc.), Amazon Web Services, Inc. (Amazon.Com, Inc.), Open Text Corporation, MicroStrategy, Inc. and Cloudera, Inc.

Scope of the Study

Market Segments Covered in the Report:

By Offering

• Solutions
• Services

By Deployment

• On-premise
• Cloud

By Application

• Security Risk Management
• Asset Management
• Sales Marketing Management
• Supply Chain Management
• Others

By End-use

• BFSI
• Retail E-commerce
• Media Entertainment
• IT Telecommunication
• Government
• Healthcare Lifesciences
• Transportation Logistics
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Salesforce, Inc.
• SAS Institute Inc.
• Google LLC (Alphabet Inc.)
• Amazon Web Services, Inc. (Amazon.Com, Inc.)
• Open Text Corporation
• MicroStrategy, Inc.
• Cloudera, Inc.

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