The Latin America, Middle East and Africa Dry Shampoo Market would witness market growth of 11.1% CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market's volume is expected to surge to 23,744.5 thousand units (100 ML), showcasing a growth of 12.2% (2023-2030).
The success of the dry shampoo market hinges on continuous innovation, with brands vying to introduce groundbreaking formulations and technologies that elevate the product's performance and appeal. From advancements in ingredient science to packaging innovations, the pursuit of excellence drives the evolution of dry shampoos. A critical factor in the efficacy of dry shampoos is their ability to absorb excess oil without leaving visible residue. Innovations in absorption technologies have paved the way for products that excel in oil removal while maintaining a lightweight and residue-free finish. Micro-powders, rice starch, and silica are advanced ingredients that enhance absorption and provide a clean, refreshed feel.
Additionally, environmental consciousness has spurred a shift away from traditional aerosol propellants in various beauty products, including dry shampoos. Brands are exploring aerosol-free alternatives such as pump sprays and powder formats to align with eco-friendly practices. This innovation reduces the carbon footprint and resonates with environmentally conscious consumers seeking sustainable choices in their beauty routines. Taking the waterless concept to new heights, some innovators in the market are exploring completely waterless formulations. These products challenge the notion that effective cleansing requires water, presenting consumers with an alternative that conserves water resources and aligns with the growing trend of waterless beauty products.
Packaging is pivotal in the user experience and functionality of dry shampoos. Innovations in packaging solutions aim to enhance convenience, precision, and sustainability. From travel-friendly pouches to applicators designed for targeted applications, brands invest in packaging that complements the product's usage and aligns with consumer preferences. Integrating artificial intelligence (AI) and data analytics is a frontier some forward-thinking brands are exploring in the market. By leveraging AI algorithms and consumer data, brands can offer personalized recommendations, suggesting the most suitable dry shampoo formulations based on individual hair types, styles, and preferences. This data-driven approach enhances the consumer experience and fosters a sense of product engagement.
E-commerce platforms operate round the clock, providing consumers in the UAE the convenience of shopping for dry shampoo at any time that suits them. This accessibility is especially valuable for individuals with busy schedules or unconventional working hours. Online retailing allows dry shampoo products to reach consumers across the entire UAE, overcoming geographical barriers and ensuring that even those in remote areas can access various brands and formulations. As per the data from the International Trade Administration, the UAE is the e-commerce leader among Gulf Cooperation Council (GCC) states, where the sector jumped by 53% in 2020 with a record of $3.9 billion in e-commerce sales, constituting 10% of total retail sales. Thus, the growing e-commerce sector in the LAMEA region will boost its demand in the region.
The Brazil market dominated the LAMEA Dry Shampoo Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $148.6 Million by 2030. The Argentina market is exhibiting a CAGR of 11.7% during (2023 - 2030). Additionally, The UAE market would experience a CAGR of 10.8% during (2023 - 2030).
Based on Function, the market is segmented into Anti-Dandruff, Color Protection, Hair Loss Protection, and Others. Based on Distribution Channel, the market is segmented into Departmental Store & Supermarkets, Pharmacies, Online Stores, and Others. Based on End User, the market is segmented into Women, Men, and Children. Based on Type, the market is segmented into Powder Form & Others, and Spray Form. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, Henkel AG & Company, KGaA, The Procter and Gamble Company, Kao Corporation, L'Oreal S.A., The Estee Lauder Companies, Inc., Coty, Inc., Revlon, Inc. (MacAndrews & Forbes), Church & Dwight Co., Inc., and Shiseido Company Limited
The success of the dry shampoo market hinges on continuous innovation, with brands vying to introduce groundbreaking formulations and technologies that elevate the product's performance and appeal. From advancements in ingredient science to packaging innovations, the pursuit of excellence drives the evolution of dry shampoos. A critical factor in the efficacy of dry shampoos is their ability to absorb excess oil without leaving visible residue. Innovations in absorption technologies have paved the way for products that excel in oil removal while maintaining a lightweight and residue-free finish. Micro-powders, rice starch, and silica are advanced ingredients that enhance absorption and provide a clean, refreshed feel.
Additionally, environmental consciousness has spurred a shift away from traditional aerosol propellants in various beauty products, including dry shampoos. Brands are exploring aerosol-free alternatives such as pump sprays and powder formats to align with eco-friendly practices. This innovation reduces the carbon footprint and resonates with environmentally conscious consumers seeking sustainable choices in their beauty routines. Taking the waterless concept to new heights, some innovators in the market are exploring completely waterless formulations. These products challenge the notion that effective cleansing requires water, presenting consumers with an alternative that conserves water resources and aligns with the growing trend of waterless beauty products.
Packaging is pivotal in the user experience and functionality of dry shampoos. Innovations in packaging solutions aim to enhance convenience, precision, and sustainability. From travel-friendly pouches to applicators designed for targeted applications, brands invest in packaging that complements the product's usage and aligns with consumer preferences. Integrating artificial intelligence (AI) and data analytics is a frontier some forward-thinking brands are exploring in the market. By leveraging AI algorithms and consumer data, brands can offer personalized recommendations, suggesting the most suitable dry shampoo formulations based on individual hair types, styles, and preferences. This data-driven approach enhances the consumer experience and fosters a sense of product engagement.
E-commerce platforms operate round the clock, providing consumers in the UAE the convenience of shopping for dry shampoo at any time that suits them. This accessibility is especially valuable for individuals with busy schedules or unconventional working hours. Online retailing allows dry shampoo products to reach consumers across the entire UAE, overcoming geographical barriers and ensuring that even those in remote areas can access various brands and formulations. As per the data from the International Trade Administration, the UAE is the e-commerce leader among Gulf Cooperation Council (GCC) states, where the sector jumped by 53% in 2020 with a record of $3.9 billion in e-commerce sales, constituting 10% of total retail sales. Thus, the growing e-commerce sector in the LAMEA region will boost its demand in the region.
The Brazil market dominated the LAMEA Dry Shampoo Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $148.6 Million by 2030. The Argentina market is exhibiting a CAGR of 11.7% during (2023 - 2030). Additionally, The UAE market would experience a CAGR of 10.8% during (2023 - 2030).
Based on Function, the market is segmented into Anti-Dandruff, Color Protection, Hair Loss Protection, and Others. Based on Distribution Channel, the market is segmented into Departmental Store & Supermarkets, Pharmacies, Online Stores, and Others. Based on End User, the market is segmented into Women, Men, and Children. Based on Type, the market is segmented into Powder Form & Others, and Spray Form. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, Henkel AG & Company, KGaA, The Procter and Gamble Company, Kao Corporation, L'Oreal S.A., The Estee Lauder Companies, Inc., Coty, Inc., Revlon, Inc. (MacAndrews & Forbes), Church & Dwight Co., Inc., and Shiseido Company Limited
Scope of the Study
Market Segments Covered in the Report:
By Function (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
- Anti-Dandruff
- Color Protection
- Hair Loss Protection
- Others
By Distribution Channel (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
- Departmental Store & Supermarkets
- Pharmacies
- Online Stores
- Others
By End User (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
- Women
- Men
- Children
By Type (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
- Powder Form & Others
- Spray Form
By Country (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Unilever PLC
- Henkel AG & Company, KGaA
- The Procter and Gamble Company
- Kao Corporation
- L'Oreal S.A.
- The Estee Lauder Companies, Inc.
- Coty, Inc.
- Revlon, Inc. (MacAndrews & Forbes)
- Church & Dwight Co., Inc.
- Shiseido Company Limited
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Dry Shampoo Market, By Function
Chapter 5. LAMEA Dry Shampoo Market, By Distribution Channel
Chapter 6. LAMEA Dry Shampoo Market, By End User
Chapter 7. LAMEA Dry Shampoo Market, By Type
Chapter 8. LAMEA Dry Shampoo Market, By Country
Chapter 9. Company Profiles
Companies Mentioned
- Unilever PLC
- Henkel AG & Company, KGaA
- The Procter and Gamble Company
- Kao Corporation
- L'Oreal S.A.
- The Estee Lauder Companies, Inc.
- Coty, Inc.
- Revlon, Inc. (MacAndrews & Forbes)
- Church & Dwight Co., Inc.
- Shiseido Company Limited
Methodology
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