Middle East & Africa False Hair Products Market Forecast to 2030 - Regional Analysis - by Product Type, Material, End User, and Distribution Channel

The Middle East & Africa false hair products market was valued at US$ 557.94 million in 2022 and is expected to reach US$ 833.50 million by 2030; it is estimated to grow at a CAGR of 5.1% from 2022 to 2030.

Increased Promotion of False Hair Products on Social Media Fuels the Middle East & Africa False Hair Products Market

Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell false hair products online. Consumers tend to purchase false hair products and skin-related products to enhance their appearance on social media platforms. Moreover, the growing adoption of false hair products by famous Hollywood and social media celebrities, influences viewers to use false hair products to create looks inspired by these celebrities.

Several false hair products companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell false hair products. False hair products are best shown off in consumer-generated content, where they exhibit their hair wig or hair extension in video and picture tutorials. Therefore, the rising use of social media platforms to promote false hair products is expected to bolster the false hair products market in the coming years.

Middle East & Africa False Hair Products Market Overview

The Middle East & Africa false hair products market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The market is predominantly driven by the passion among women to achieve longer and high-volume hair and cultural and religious customs that place high importance on the hair & beauty industry. The countries such as Saudi Arabia, the UAE, and Qatar have a considerable and growing market for false hair products.

In Africa, the false hair products market is expanding rapidly due to the rising popularity of braided and other elaborate hairstyles. Countries such as Ghana, Nigeria, South Africa, and Kenya have a large and growing market for false hair products. Cultural and religious aspects play a noteworthy role in the false hair products market in the region, with many women opting for modern hairstyles that cover their hair or add volume and length to their natural hair. Many women prefer wearing false hair products to add extra volume or length to their natural hair while maintaining a modest appearance. The religions in the Middle East & Africa have precise requirements regarding the appearance of hair, particularly for women. In Islam, women are needed to cover their hair in public, while in Orthodox Judaism, married women are expected to cover their hair with a headscarf or wig. As a result, the demand for false hair products that capitulate with religious dress codes can be high in specific communities.

Middle East & Africa False Hair Products Market Revenue and Forecast to 2030 (US$ Mn)

Middle East & Africa False Hair Products Market Segmentation

The Middle East & Africa false hair products market is segmented product type, material, end user, distribution channel, and country.

Based on product type, the Middle East & Africa false hair products market is segmented into hair extension, hair wig, and hair pieces. The hair extension segment held the largest market share in 2022.

Based on material, the Middle East & Africa false hair products market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger market share in 2022.

Based on end user, the Middle East & Africa false hair products market is segmented into men, women, and kids. The women segment held the largest market share in 2022.

Based on distribution channel, the Middle East & Africa false hair products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.

Based on country, the Middle East & Africa false hair products market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa false hair products market share in 2022.

Balmain Hair Group BV, Easihair Pro, Evergreen Products Group Ltd, HairUWear Inc, and Klix Hair Inc are some of the leading companies operating in the Middle East & Africa false hair products market.

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