The relentless pursuit of innovation within the market is unlocking new realms of potential, with manufacturers pushing the boundaries of what these wearable devices can achieve. From novel sensor technologies to groundbreaking health applications, the following innovations are shaping the next frontier of fitness trackers. Some advanced models are venturing into continuous glucose monitoring (CGM), giving users real-time insights into their blood glucose levels.
Integrating bioelectrical impedance analysis (BIA) sensors into fitness trackers allows for assessing body composition metrics, including muscle mass and body fat percentage. This innovation gives users a more nuanced understanding of their physical health beyond traditional metrics. Temperature sensing capabilities are emerging in these, enabling users to monitor changes in body temperature. This innovation holds promise for early detection of potential health issues, including fever and other indicators of illness.
Brazil has seen a substantial increase in internet penetration over the years. As more people gain access to the internet, there is a natural inclination towards online shopping. The ease of access to online platforms has made it convenient for consumers to explore and purchase these from the comfort of their homes. E-commerce platforms in Brazil offer a diverse range of these from various brands. Hence, rising e-commerce trends and obesity cases in the LAMEA region will drive the expansion of the regional market.
The Brazil market dominated the LAMEA Fitness Tracker Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,396.1 million by 2030. The Argentina market is showcasing a CAGR of 20.4% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 19.4% during (2023 - 2030).
Based on Distribution Channel, the market is segmented into Online, and Offline. Based on Type, the market is segmented into Smart Watches, Smart Bands, and Others. Based on Application, the market is segmented into Running, Sports, Cycling Tracking, Glucose Monitoring, Heart Rate Tracking, Sleep Monitoring, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Adidas AG
- Apple Inc.
- Nike, Inc.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Google LLC (Alphabet Inc.)
- Garmin Ltd.
- Xiaomi Corporation
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- Fossil Group, Inc.
- Sony Corporation
Market Report Segmentation
By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)- Online
- Offline
- Smart Watches
- Smart Bands
- Others
- Running
- Sports
- Cycling Tracking
- Glucose Monitoring
- Heart Rate Tracking
- Sleep Monitoring
- Others
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
- Adidas AG
- Apple Inc.
- Nike, Inc.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Google LLC (Alphabet Inc.)
- Garmin Ltd.
- Xiaomi Corporation
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- Fossil Group, Inc.
- Sony Corporation
Methodology
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