Middle East & Africa Flavoured Milk Market Outlook, 2028

The flavoured milk market in the region is driven by growing health concerns and changing consumer preferences towards new flavours. Dairy drinks are considered ideal for adding value in terms of nutrition as they naturally contain high calcium content. Flavoured milk is a popular beverage choice in the MEA region, enjoyed by people of all ages. Traditional flavours such as chocolate and vanilla are widely consumed, but there is also a growing demand for unique and regional flavours that cater to local tastes and preferences. In line with global trends, consumers in the MEA region are increasingly seeking healthier and more nutritious beverage options. This has led to the emergence of flavoured milk products that are enriched with added vitamins, minerals, or other functional ingredients. The MEA region has a cultural preference for sweet and rich flavours. This preference extends to flavoured milk, where indulgent and creamy flavours like chocolate, caramel, and vanilla are popular. Consumers in the region enjoy the sweetness and richness of these flavours in their beverages. The MEA region has a rich culinary heritage, and this is reflected in the flavoured milk market. Traditional ingredients like saffron, rosewater, cardamom, pistachio, and dates are often incorporated into flavoured milk to create unique and culturally significant flavours. These flavours resonate with consumers who appreciate their cultural heritage. During the holy month of Ramadan and other festive occasions, consumption of flavoured milk increases significantly in the MEA region. Flavoured milk is often enjoyed as part of the iftar meal, which breaks the fast during Ramadan. Traditional flavours like rose, saffron, and almond are particularly popular during this time.

According to the research report Middle East and Africa Flavoured Milk Market Outlook, 2028, the Middle East and Africa Flavoured Milk market is anticipated to reach a USD 2.11 Billion market size by the end of the forecast period. The flavoured milk market in the MEA region has witnessed significant product innovation and diversification. Manufacturers are introducing new flavours, incorporating regional and traditional ingredients, and enhancing the nutritional profile of their products to cater to evolving consumer preferences. Dairy products, including flavoured milk, are known for their nutritional benefits, such as being a good source of calcium, protein, and other essential nutrients. Growing awareness of these benefits has resulted in increased consumption of flavoured milk as a healthier beverage choice. In the MEA region, consumers are becoming more health-conscious and looking for healthy beverages. Flavoured milk is an appealing option for people looking for healthier alternatives to sugary drinks because it has both flavour and nutrition. Based on the types of segments, which include dairy-based and plant-based, in the Middle East and Africa, the dairy-based segment is leading the flavoured milk market. Dairy products have long been a part of the traditional diet in the MEA region. Consumers are familiar with milk as a staple ingredient and readily accept flavoured milk as an extension of this familiar product. The familiarity of dairy-based flavoured milk contributes to its growing popularity. Dairy-based flavoured milk offers a refreshing and indulgent beverage option. It provides a pleasant taste experience, making it a popular choice for consumers who seek enjoyable and satisfying beverages.

Based on the packaging types, the segment includes plastic packaging, paper-based packaging, glass packaging, and metal packaging. In this region, plastic packaging is leading the flavoured milk market; in the future, paper-based packaging is expected to grow at the highest market share. Paper-based packaging is considered more environmentally friendly compared to other packaging materials like plastic. There is a growing awareness and concern for sustainability in the MEA region, and consumers are increasingly favouring products that come in eco-friendly packaging. Paper-based packaging is seen as a more sustainable option, as it is biodegradable, recyclable, and renewable. Governments and regulatory bodies in the MEA region are implementing stricter regulations and policies to reduce plastic waste and promote sustainable packaging solutions. This includes initiatives to encourage the use of paper-based packaging and discourage or restrict the use of single-use plastics. Such regulatory support creates a favourable environment for the growth of paper-based packaging in the future.

There are several start-ups for flavoured milk in the Middle East and Africa region. Yalla Yalla is a start-up based in the United Arab Emirates that specialises in producing and distributing flavoured milk products. They offer a variety of flavours, including chocolate, strawberry, and vanilla, targeting both children and adults in the region. Yazoog is a start-up based in Egypt that focuses on producing natural and healthy-flavoured milk products. They use locally sourced ingredients and emphasise the nutritional value of their products. Yazoog offers flavours like banana, date, and mixed berries. Africa's Best Flavoured Milk is a start-up based in South Africa that aims to provide high-quality and locally sourced flavoured milk products to the African market. They offer a range of flavours, including coffee, chocolate, and caramel. Amal Flavoured Milk is a start-up based in Morocco that specialises in producing flavoured milk beverages. They offer unique flavours like saffron, pistachio, and almond, catering to local taste preferences. These start-ups are leveraging innovation, local ingredients, and appealing flavours to capture the growing demand for flavoured milk in the Middle East and Africa region. They are bringing diversity and uniqueness to the market and catering to the specific taste preferences of the local consumers.

Based on the distribution channels, which include supermarkets and hypermarkets, convenience stores, specialty stores, online shopping, and others, in the Middle East and Africa region, the supermarkets and hypermarkets offer the widest range of flavoured milk in the region. There are certain hypermarkets and supermarkets that offer flavoured milk, including Lulu hypermarket, Carrefour, and Spar. The Middle East region comprises several countries, each with its own specific government restrictions and regulations for the flavoured milk industry. In countries with a predominantly Muslim population, such as Saudi Arabia, the United Arab Emirates, and Qatar, there are specific regulations and requirements for halal certification of flavoured milk products. Halal certification ensures that the products are prepared and produced in accordance with Islamic dietary guidelines. Some Middle Eastern countries may require businesses in the flavoured milk industry to obtain specific licences or permits to operate. These licences may be related to food production, manufacturing, distribution, or import/export activities. Compliance with local regulations is typically necessary to ensure lawful operation in the market. As well as the Some Middle Eastern governments encourage the development of local flavoured milk industries by providing support to local manufacturers and suppliers. This support may include financial incentives, subsidies, and assistance with marketing and distribution. Middle Eastern governments actively promote the export of flavoured milk products to international markets. They may facilitate trade agreements, participate in trade fairs and exhibitions, and provide export-related support and incentives to local businesses in the flavoured milk industry.

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa flavoured Milk market with its value and forecast along with its segments
• Country-wise Flavoured Milk market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• UAE
• Saudi Arabia
• South Africa

By Products Type

• Dairy-Based
• Plant-Based

By Packaging types

• Plastic Packaging
• Paper-Based Packaging
• Glass Packaging
• Metal Packaging

By Distribution Channel

• Supermarket and Hypermarket
• Convenience Stores
• Speciality Stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.