Middle East & Africa Frozen Entrée Market Forecast to 2030 - Regional Analysis - by Type, Category, and Distribution Channel

The Middle East & Africa frozen entrée market is expected to grow from US$ 1,313.55 million in 2022 to US$ 1,945.56 million by 2030. It is estimated to grow at a CAGR of 5.0% from 2022 to 2030.

Strategic Initiatives by Manufacturers Fuel the Middle East & Africa Frozen Entrée Market

Manufacturers of frozen entrée are making significant investments in product innovation to expand their customer base and meet emerging consumer demands. They are focusing on providing sugar-free, organic, gluten-free, plant-based, and clean-labeled products, as well as products suitable for a keto diet to suffice the varied requirements of consumers. In September 2022, Impossible Foods launched its first frozen plant-based entrées called “Impossible Bowls.” The single-serve frozen meals are available in eight varieties and can be cooked in five minutes or less, featuring Impossible Food's different plant-based meat options. The bowls were developed and distributed in partnership with Golden West Food Group and first launched at ~4,000 outlets of Walmart. Increasing focus of people on convenience food products while ensuring the nutritional balance in their diets has encouraged manufacturers to launch nutritionally enriched frozen entrées. Such product innovations help them widen their reach and gain an advantage over their competitors in international markets.

Frozen entrée manufacturers are also adopting business expansion and production capacity scaleup strategies to serve their customers better.

Middle East & Africa Frozen Entrée Market Overview

The Middle East & Africa Frozen Entrée Market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The region has witnessed a shift in consumers' food preferences due to the rising adoption of healthy and convenient food products. Moreover, the frozen meals, snacks & appetizers industry is growing as packaged snacks have become increasingly popular following the COVID-19 pandemic. Further, the consumers opt for frozen entrées as they consider them hygienic and easy to prepare and consume.

Rapid urbanization, modern lifestyle, and consumer spending capacity have changed their overall food consumption habits. The increasing preference for convenience food products primarily drives the frozen entrée market in the Middle East & Africa. Frozen entrées are witnessing high demand in the region owing to their affordability and ease of consumption. Further, consumers readily opt for frozen entrées as they have a longer shelf life, easy to store, and convenient to cook. Frozen foods, including frozen entrées, help minimize cooking time and preparation hassle, thereby driving its popularity among the working population in the Middle East & Africa. Thus, all these factors support the growth of the frozen entrée market.

Middle East & Africa Frozen Entrée Market Revenue and Forecast to 2030 (US$ Million)

Middle East & Africa Frozen Entrée Market Segmentation

The Middle East & Africa frozen entrée market is segmented into type, category, distribution channel, and country.

Based on type, the Middle East & Africa frozen entrée market is bifurcated into meat based entrées and plant-based entrées. The plant-based entrées segment is further categorized into sweet potato entrées, plant-based meat entrées, vegetable entrées, and other plant-based entrées. The meat-based entrées segment held a largest share of the Middle East & Africa frozen entrée market in 2022.

Based on category, the Middle East & Africa frozen entrée market is segmented into organic and conventional. The conventional segment held the larger share of the Middle East & Africa frozen entrée market in 2022.

Based on distribution channel, the Middle East & Africa frozen entrée market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and others. The Supermarkets and Hypermarkets segment held the largest share of the Middle East & Africa frozen entrée market in 2022.

Based on country, the Middle East & Africa frozen entrée market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa frozen entrée market in 2022.

Impossible Foods Inc, Kellogg Co, Nestle SA, Del Monte Foods Inc, and Mars Inc are some of the leading companies operating in the Middle East & Africa frozen entrée market.