Consumers are increasingly interested in products that are both healthy and delicious. Several manufacturers are capitalizing on the trend by offering a variety of flavors for multivitamin gummies to attract consumers. Additionally, rising consumer awareness of nutrition and health supports market demand. In addition, the COVID-19 pandemic has underscored the importance of a robust immune system and immunity-boosting foods, increasing demand for gelatin supplements that make it easier for individuals to ingest multivitamins in a single serving.
The market has witnessed a notable surge in recent years, driven by an amalgamation of factors. Consumer preference for easy-to-consume dietary supplements has played a pivotal role in the popularity of gummies over traditional pills and capsules. This shift can be attributed to the palatable taste, convenience, and the perception of gummies being less medicine-like. The market's expansion is further bolstered by rising consumer health consciousness, especially in urban settings. This growing awareness regarding preventive healthcare has increased the demand for daily dietary supplements.
The LAMEA multivitamin gummies market is a fascinating amalgamation of diverse cultures, economies, and consumer behaviors. The shared theme across these regions is the rising health consciousness and a gradual shift towards modern, convenient dietary supplements. For brands and stakeholders in the market, a nuanced, region-specific approach - underpinned by a deep understanding of local cultures, preferences, and economic factors - is pivotal to harnessing the growth potential of this dynamic market.
The Brazil market dominated the LAMEA Multivitamin Gummies Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $242.7 million by 2030. The Argentina market would showcase a CAGR of 16.8% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 15.9% during (2023 - 2030).
Based on Source, the market is segmented into Gelatin and Plant-based Gelatin Substitute. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Sales Channel, the market is segmented into OTC and Prescribed. Based on End-user, the market is segmented into Adults, Geriatric, Pregnant Women and Children. Based on Application, the market is segmented into General Health, Cardiac Health, Diabetes, Prenatal Health, Bone & Joint Health, Immunity, Skin/Hair/Nails and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SmartyPants Vitamins, Pharmavite LLC, Garden of Life, Better Nutritionals, LLC, Church & Dwight Co., Inc. (Vitafusion), Swanson Health Products, Inc., Nature’s Way Brands, LLC, MRO MaryRuth, LLC, GNC Holdings, LLC and Bayer AG
Scope of the Study
Market Segments Covered in the Report:
By Source (Volume, Million Units, USD Million, 2019-2030)- Gelatin
- Plant-based Gelatin Substitute
- Offline
- Online
- OTC
- Prescribed
- Adults
- Geriatric
- Pregnant Women
- Children
- General Health
- Cardiac Health
- Diabetes
- Prenatal Health
- Bone & Joint Health
- Immunity
- Skin/Hair/Nails
- Others
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- SmartyPants Vitamins
- Pharmavite LLC
- Garden of Life
- Better Nutritionals, LLC
- Church & Dwight Co., Inc. (Vitafusion)
- Swanson Health Products, Inc.
- Nature’s Way Brands, LLC
- MRO MaryRuth, LLC.
- GNC Holdings, LLC
- Bayer AG
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Companies Mentioned
- SmartyPants Vitamins
- Pharmavite LLC
- Garden of Life
- Better Nutritionals, LLC
- Church & Dwight Co., Inc. (Vitafusion)
- Swanson Health Products, Inc.
- Nature’s Way Brands, LLC
- MRO MaryRuth, LLC.
- GNC Holdings, LLC
- Bayer AG
Methodology
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