The Latin America, Middle East and Africa Hair Mask Market is expected to witness market growth of 12.5% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 3.76 million units (200 grams), showcasing a growth of 10.5% (2024-2031).
The online channel has revolutionized the hair mask market, offering convenience, variety, and accessibility to consumers worldwide. E-commerce platforms, brand websites, and social media shops enable customers to explore a vast range of products with detailed descriptions, reviews, and ratings to guide their decisions. Online shopping is especially appealing to tech-savvy millennials and Gen Z, who value the convenience of doorstep delivery and exclusive online discounts. Digital marketing strategies, such as influencer endorsements and targeted advertising, play a significant role in promoting hair masks online. Consequently, in UAE, 371.9 thousand units of hair masks are expected to be sold through online distribution channel by the year 2031.
The Brazil market dominated the LAMEA Hair Mask Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $36.5 million by 2031. The Argentina market is registering a CAGR of 13.3% during 2024-2031. Additionally, the UAE market would witness a CAGR of 12.1% during 2024-2031.
The growing demand for natural and organic beauty products has significantly impacted the hair mask market. Consumers are increasingly looking for products with clean ingredients, such as plant-based oils, botanical extracts, and paraben-free formulations. As a result, manufacturers have responded by introducing various natural and organic hair masks that cater to this preference.
Also, the availability of hair masks through multiple channels - such as pharmacies, supermarkets, online marketplaces, and specialty beauty stores - has made them more accessible to a broad consumer base. Additionally, the increasing variety of formats (creams, oils, sheets) has made it easier for consumers to incorporate hair masks into their regular beauty routines.
Brazilian consumers are highly invested in their beauty routines, and hair care is crucial to this regimen. The high number of micro-entrepreneurs in the beauty sector indicates a strong market for professional hair care services and products. Hair masks, essential for deep conditioning and treatment, are in high demand among professionals and consumers. This trend is further supported by the cultural importance placed on hair care in Brazil, leading to continuous innovation and a broad range of products in the market. Hence, the hair mask market in Nigeria and Brazil is benefiting from specific economic and industry trends.
The online channel has revolutionized the hair mask market, offering convenience, variety, and accessibility to consumers worldwide. E-commerce platforms, brand websites, and social media shops enable customers to explore a vast range of products with detailed descriptions, reviews, and ratings to guide their decisions. Online shopping is especially appealing to tech-savvy millennials and Gen Z, who value the convenience of doorstep delivery and exclusive online discounts. Digital marketing strategies, such as influencer endorsements and targeted advertising, play a significant role in promoting hair masks online. Consequently, in UAE, 371.9 thousand units of hair masks are expected to be sold through online distribution channel by the year 2031.
The Brazil market dominated the LAMEA Hair Mask Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $36.5 million by 2031. The Argentina market is registering a CAGR of 13.3% during 2024-2031. Additionally, the UAE market would witness a CAGR of 12.1% during 2024-2031.
The growing demand for natural and organic beauty products has significantly impacted the hair mask market. Consumers are increasingly looking for products with clean ingredients, such as plant-based oils, botanical extracts, and paraben-free formulations. As a result, manufacturers have responded by introducing various natural and organic hair masks that cater to this preference.
Also, the availability of hair masks through multiple channels - such as pharmacies, supermarkets, online marketplaces, and specialty beauty stores - has made them more accessible to a broad consumer base. Additionally, the increasing variety of formats (creams, oils, sheets) has made it easier for consumers to incorporate hair masks into their regular beauty routines.
Brazilian consumers are highly invested in their beauty routines, and hair care is crucial to this regimen. The high number of micro-entrepreneurs in the beauty sector indicates a strong market for professional hair care services and products. Hair masks, essential for deep conditioning and treatment, are in high demand among professionals and consumers. This trend is further supported by the cultural importance placed on hair care in Brazil, leading to continuous innovation and a broad range of products in the market. Hence, the hair mask market in Nigeria and Brazil is benefiting from specific economic and industry trends.
List of Key Companies Profiled
- L'Oréal S.A.
- Shiseido Company Limited
- Unilever PLC
- Henkel AG & Company, KGaA
- The Procter & Gamble Company
- Johnson & Johnson
- Revlon, Inc. (MacAndrews & Forbes)
- Kao Corporation
- Davines S.p.A.
Market Report Segmentation
By Nature (Volume, Thousand Units, USD Billion, 2020-2031)- Conventional
- Organic
- Professional
- Individual
- Offline
- Online
- Dry
- Frizzy
- Curly
- Other Hair Types
- Steam-Free Mask
- Thermal Steam Mask
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Hair Mask Market by Nature
Chapter 5. LAMEA Hair Mask Market by Application
Chapter 6. LAMEA Hair Mask Market by Distribution Channel
Chapter 7. LAMEA Hair Mask Market by Hair Type
Chapter 8. LAMEA Hair Mask Market by Product
Chapter 9. LAMEA Hair Mask Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- L'Oréal S.A.
- Shiseido Company Limited
- Unilever PLC
- Henkel AG & Company, KGaA
- The Procter & Gamble Company
- Johnson & Johnson
- Revlon, Inc. (MacAndrews & Forbes)
- Kao Corporation
- Davines S.p.A.
Methodology
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