The Latin America, Middle East and Africa Liquid Soap Market should witness market growth of 9.1% CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market's volume is expected to surge to 256.9 million litres, showcasing a growth of 10.8% (2023-2030).
Demand for liquid soap products is rising since they are used more frequently in hotels and restaurants. The hotel and hospitality sectors are prepared to provide its consumers with a higher standard of hygiene following the impact of COVID-19. Large chain hotels often provide their own soaps to their guests as a way to advertise their brand. In order to provide toiletries with hotel branding, private level liquid soap production enterprises collaborate with such hotel chains. The recovery of the hotel sector will largely come from developing nations, which is encouraging for the expansion of the market.
Due to active advertising by the makers, backed up by endorsements from various media enterprises, models, and other figures from the country's entertainment industry, liquid soaps are quickly becoming increasingly popular among Indian customers. In the coming years, it is projected that these factors will fuel the market. In addition, it is projected that qualities like a lower pH and a gentler-on-skin feature would assist the expansion of the market in the coming years.
Due to growing consumer awareness of the adverse effects of some ingredients, such as paraben, silicon, sulphates, colorants, and artificial dyes present in hand washes and shower gels, the demand for natural and clean-label liquid soap products has increased in Latin America. The region's extremely hot weather continues to be the critical factor in the market's expansion, with higher hygiene standards among consumers and rising interest in spa-style products for the house driving sales of bath products. Furthermore, consumers in the middle- and upper-income brackets continue to prefer halal-based goods strongly. All these elements will aid in the expansion of the regional market in the coming years.
The Brazil market dominated the LAMEA Liquid Soap Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $698 million by 2030. The Argentina market is estimated to witness a CAGR of 9.6% during (2023-2030). Additionally, The UAE market would showcase a CAGR of 8.8% during (2023-2030).
Based on Product Type, the market is segmented into Bath & Body Shops, Dish Wash Shops, Laundry Shops and Others. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include The Procter and Gamble Company, Kimberly-Clark Corporation, 3M Company (3M Health Information Systems), Henkel AG & Company, KGaA, Reckitt Benckiser Group PLC, Kao Corporation, Unilever PLC, The Colgate Palmolive Company, Lion Corporation, and Johnson & Johnson
Demand for liquid soap products is rising since they are used more frequently in hotels and restaurants. The hotel and hospitality sectors are prepared to provide its consumers with a higher standard of hygiene following the impact of COVID-19. Large chain hotels often provide their own soaps to their guests as a way to advertise their brand. In order to provide toiletries with hotel branding, private level liquid soap production enterprises collaborate with such hotel chains. The recovery of the hotel sector will largely come from developing nations, which is encouraging for the expansion of the market.
Due to active advertising by the makers, backed up by endorsements from various media enterprises, models, and other figures from the country's entertainment industry, liquid soaps are quickly becoming increasingly popular among Indian customers. In the coming years, it is projected that these factors will fuel the market. In addition, it is projected that qualities like a lower pH and a gentler-on-skin feature would assist the expansion of the market in the coming years.
Due to growing consumer awareness of the adverse effects of some ingredients, such as paraben, silicon, sulphates, colorants, and artificial dyes present in hand washes and shower gels, the demand for natural and clean-label liquid soap products has increased in Latin America. The region's extremely hot weather continues to be the critical factor in the market's expansion, with higher hygiene standards among consumers and rising interest in spa-style products for the house driving sales of bath products. Furthermore, consumers in the middle- and upper-income brackets continue to prefer halal-based goods strongly. All these elements will aid in the expansion of the regional market in the coming years.
The Brazil market dominated the LAMEA Liquid Soap Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $698 million by 2030. The Argentina market is estimated to witness a CAGR of 9.6% during (2023-2030). Additionally, The UAE market would showcase a CAGR of 8.8% during (2023-2030).
Based on Product Type, the market is segmented into Bath & Body Shops, Dish Wash Shops, Laundry Shops and Others. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include The Procter and Gamble Company, Kimberly-Clark Corporation, 3M Company (3M Health Information Systems), Henkel AG & Company, KGaA, Reckitt Benckiser Group PLC, Kao Corporation, Unilever PLC, The Colgate Palmolive Company, Lion Corporation, and Johnson & Johnson
Scope of the Study
By Product Type (Volume, Million Litres, USD Million, 2019-2030)
- Bath & Body Shops
- Dish Wash Shops
- Laundry Shops
- Others
By Application (Volume, Million Litres, USD Million, 2019-2030)
- Household
- Commercial
By Distribution Channel (Volume, Million Litres, USD Million, 2019-2030)
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Sales Channel
- Others
By Country (Volume, Million Litres, USD Million, 2019-2030)
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- The Procter and Gamble Company
- Kimberly-Clark Corporation
- 3M Company (3M Health Information Systems)
- Henkel AG & Company, KGaA
- Reckitt Benckiser Group PLC
- Kao Corporation
- Unilever PLC
- The Colgate Palmolive Company
- Lion Corporation
- Johnson & Johnson
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
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- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 5. LAMEA Liquid Soap Market by Product Type
Chapter 6. LAMEA Liquid Soap Market by Application
Chapter 7. LAMEA Liquid Soap Market by Distribution Channel
Chapter 8. LAMEA Liquid Soap Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- The Procter and Gamble Company
- Kimberly-Clark Corporation
- 3M Company (3M Health Information Systems)
- Henkel AG & Company, KGaA
- Reckitt Benckiser Group PLC
- Kao Corporation
- Unilever PLC
- The Colgate Palmolive Company
- Lion Corporation
- Johnson & Johnson
Methodology
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