Middle East & Africa Laptop Market Outlook, 2029

The MEA region has experienced significant growth in mobile computing devices, with laptops being a crucial component. The MEA region has a predominantly youthful population. The growing number of tech-savvy young individuals, along with increasing educational opportunities, contributes to a rising demand for laptops for education, work, and entertainment. Governments and businesses in the MEA region are actively pursuing digital transformation initiatives. This involves the integration of digital technologies into various sectors, leading to increased demand for laptops for e-governance, online services, and business operations.

The adoption of EdTech solutions in schools and universities across the Middle East and Africa has led to a surge in the demand for laptops. These devices are essential for e-learning, digital classrooms, and collaborative online education platforms. The growing popularity of e-commerce platforms in the MEA region has facilitated the availability and accessibility of laptops. Online sales channels have become important for consumers to explore and purchase laptops conveniently. Gaming is a significant cultural phenomenon in the Middle East, and this has contributed to the demand for high-performance gaming laptops.

The gaming culture has grown, leading to increased sales of laptops catering to gaming enthusiasts. Some countries in the MEA region are investing in renewable energy projects, and this focus on sustainability is influencing consumer preferences. Laptops with energy-efficient features and eco-friendly designs are gaining attention. Cybersecurity is a growing concern, and there is an increasing emphasis on laptops with robust security features. This is particularly relevant for businesses and government institutions that handle sensitive data.

According to the research report 'Middle East and Africa Laptop Market Outlook, 2029', the Middle East and Africa laptop market is expected to reach a market size of more than USD 12 Billion by 2029. The population of the MEA region is primarily young. The need for laptops for work, study, and leisure is rising as more and more young people join the economy and pursue higher education. The adoption of e-learning platforms and educational technology is a significant driver for laptop demand. Laptops play a crucial role in facilitating online education, digital classrooms, and collaborative learning experiences. Furthermore, the gaming culture in the Middle East has been growing, leading to an increased demand for gaming laptops.

Gamers seek high-performance devices to support immersive gaming experiences, contributing to a specific segment of the market. Furthermore, consumer awareness of environmental issues is increasing, and there is a growing interest in sustainable and eco-friendly products. Laptops designed with energy efficiency, recyclability, and eco-friendly materials may appeal to environmentally conscious consumers. The adoption of laptops for remote work has become more prevalent, particularly with the shift towards flexible work arrangements.

Laptops enable professionals to work from different locations, contributing to changes in business practices and work culture. Social media platforms are widely used in the MEA region, and laptops are instrumental in content creation. Influencers, vloggers, and content creators leverage laptops for video editing, graphic design, and other creative endeavors. As digital adoption increases, concerns about privacy and cybersecurity have become more pronounced. Users in the MEA region may prioritise laptops with robust security features to protect their personal and sensitive information.

Market Drivers

• Digital Transformation Initiatives: Governments and businesses in the MEA region are actively pursuing digital transformation initiatives. This includes the integration of digital technologies into various sectors, driving the demand for laptops as essential tools for connectivity, communication, and productivity.
• E-learning and Education Technology (EdTech): The adoption of e-learning platforms and digital educational tools has increased the demand for laptops in the education sector. Laptops are crucial for students and educators participating in online learning, virtual classrooms, and educational content creation.
• Remote Work and Enterprise Mobility: The global shift towards remote work, accelerated by events such as the COVID-19 pandemic, has driven the demand for laptops in the MEA region. Businesses are investing in laptops to facilitate remote work and enhance enterprise mobility solutions.

Market Challenges

• Economic Factors: Economic challenges, including fluctuations in currency exchange rates, inflation, and income disparities, can affect consumers' purchasing power and influence demand for laptops.
• Infrastructure and Connectivity Issues: Limited access to reliable and high-speed internet infrastructure in certain areas can hinder the effective use of laptops, particularly for online activities such as remote work and e-learning.

Market opportunity

• Smart City Initiatives: The implementation of smart city projects across the MEA region opens opportunities for laptops integrated into smart solutions. Laptops can be part of smart infrastructure, contributing to digitalization and efficiency in urban environments.
• Gaming Laptops and Entertainment: The vibrant gaming culture in the MEA region presents an opportunity for gaming laptop manufacturers. As gaming becomes more popular, there is a demand for high-performance laptops that can deliver an immersive gaming experience.

Based on the types that are segmented into traditional and 2-in-1 laptops, in the Middle East and Africa, the traditional laptop is a growing market. According to the report, the screen sizes are divided into up to 10.9 inches, 11 to 12.9 inches, 13 to 14.9 inches, 15 to 16.9 inches, and more than 17 inches; among them in the Middle East and Africa, 13 to 14.9 inches is a growing segment.

Many businesses in the MEA region standardise their IT infrastructure around traditional laptops. This standardisation simplifies IT management, support, and maintenance, contributing to the continued growth of traditional laptop adoption in the enterprise sector. Traditional laptops are often preferred in educational settings for tasks such as research, document creation, and programming. As e-learning becomes more prevalent, there is a growing demand for laptops that support a wide range of educational activities, contributing to the popularity of traditional forms of learning.

Traditional laptops tend to be more affordable compared to premium or specialised models, making them accessible to a broader range of consumers. Affordability is a critical factor, especially in regions where purchasing power is scarce. Government offices, institutions, and organisations in the MEA region often rely on traditional laptops for administrative tasks, data processing, and official documentation. Large-scale procurement by these entities contributes to the overall growth of the traditional laptop market.

Furthermore, the 13- to 14.9-inch laptop is growing in demand, and the form factor of laptops in this size range is often perceived as a good compromise between smaller ultra books and larger laptops. Users looking for a device that offers a decent-sized screen without sacrificing too much portability may prefer laptops in this range. There has been a broader industry trend towards thin and light laptop designs. Many laptops in the 13- to 14.9-inch range adopt sleek and slim profiles, contributing to their appeal among users who prioritise aesthetics and portability.

In terms of the applications that are bifurcated into personal, business, gaming, and others, the region's gaming laptop market is growing. Based on the price, they are segmented into up to USD 500, USD 501 to USD 1000, USD 1001 to USD 1500, USD 1501 to USD 2000, and above USD 2001.

The Middle East has a vibrant gaming culture with a large and enthusiastic gaming community. The popularity of esports and the emergence of gaming events contribute to a heightened interest in high-performance gaming laptops. Economic growth in certain regions of the Middle East and Africa has led to an increase in disposable income among consumers. This rise in purchasing power allows more individuals to invest in premium gaming laptops that offer advanced features and capabilities. The rise of Esports in the MEA region has significantly contributed to the demand for gaming laptops. Esports tournaments, events, and professional gaming teams have gained popularity, driving the need for gaming-centric devices.

The growth of online gaming communities and social platforms dedicated to gaming has fostered a sense of community among gamers in the MEA region. This sense of belonging and shared interests further fuel the demand for gaming laptops. Furthermore, in the Middle East and Africa, the price range of USD 1001 to USD 1500 contributes to the price segment of the laptop. The expansion of the middle class in certain MEA regions has increased the number of consumers with higher purchasing power. Individuals in this income bracket are more likely to consider mid-range laptops, contributing to the demand within the USD 1001 to USD 1500 segment.

Economic growth in some parts of the Middle East and Africa has led to an increase in disposable income. Consumers with higher income levels may be willing to invest in laptops that offer enhanced performance, build quality, and features, placing them within the mid-range price category. The trend towards remote work has increased the demand for laptops with enhanced specifications. Professionals working from home are inclined to invest in mid-range laptops that provide the performance needed for remote work tasks.

Based on the report, the major countries covered in the report include Saudi Arabia, the United Arab Emirates, South Africa, and the rest of the Middle East and Africa.

Saudi Arabia has one of the largest and strongest economies in the MEA region. Its economic stability and wealth contribute to higher purchasing power among consumers, allowing for increased spending on technology products, including laptops. The Saudi Arabian government has been actively promoting digital transformation and technology adoption as part of its Vision 2030 initiative. These initiatives aim to diversify the economy and position Saudi Arabia as a technology hub. Government support for technology initiatives can boost the laptop market.

Saudi Arabia is undergoing a significant digital transformation across various sectors, including education, healthcare, and government services. As digital technologies become integral to daily life and business operations, the demand for laptops as essential tools increases. The education sector in Saudi Arabia is witnessing growth, with a focus on e-learning and technology integration. The need for laptops in educational institutions and for students contributes to the overall demand in the market. The population in Saudi Arabia is generally tech-savvy, with a high level of smartphone and internet penetration.

As digital literacy increases, there is a natural inclination towards adopting and using technological devices, including laptops. Saudi Arabia has a young population, and younger demographics often drive the demand for technology products. Laptops are essential for education, work, and entertainment, making them popular among the youth.

The key players in the market are investing resources in research & development activities to support growth and enhance their internal business operations. The report will include company analysis based on their financial performances, product benchmarking, key business strategies, and recent strategic alliances. Companies can be seen engaging in mergers & acquisitions, and partnerships to further upgrade their products and gain a competitive advantage in the market.

They are effectively working on new product development and enhancement of existing products to acquire new customers and capture more market shares. For instance, in May 2023, ASUSTeK Computer Inc. the company’s gaming laptop division, ASUS Republic of Gamers (ROG), announced a multiyear partnership renewal with KOI e-sports to provide them with advanced gaming laptops and PCs for competitions. The company would also assist in training KOI e-sports staff to handle ASUS gaming systems more efficiently.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Laptop market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Traditional
• 2-In1 Laptop

By Application

• Personal
• Business
• Gaming
• Other

By Screen Size

• up To 10.9' Inch
• 11' To 12.9' Inch
• 13' To 14.9' Inch
• 15.0' To 16.9' Inch
• More Than 17' Inch

By Price

• up To USD 500
• USD 501 To USD 1000
• USD 1001 To USD 1500
• USD 1501 To USD 2000
• Above USD 2001

By Design

• Ultra Book
• Note Book
• Other (Chrome Book,Net Book)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Laptop industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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