The Brazil market dominated the LAMEA Multiexperience Development Platforms Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $334.4 million by 2031. The Argentina market is showcasing a CAGR of 26% during 2024-2031. Additionally, the UAE market would register a CAGR of 23.2% during 2024-2031.
Multiexperience development platforms (MXDPs) are integrated development environments that are intended to assist businesses in the development of applications that provide consistent, seamless experiences across a variety of digital touchpoints.
Additionally, these digital touchpoints generally include mobile devices, desktop computers, wearable devices, web browsers, conversational interfaces (such as chatbots and voice assistants), and immersive technologies (e.g., virtual and augmented reality/augmented reality). MXDPs allow developers to build a single application that functions across various environments, ensuring a cohesive user experience no matter the device or platform used.
The LAMEA region is witnessing increasing demand for multiexperience development platforms across various industries, driven by the need for digital transformation and enhanced customer engagement. In Brazil, the retail and consumer goods sector is one of the key drivers behind the increasing demand for multiexperience development platforms (MXDPs). According to the International Trade Administration (ITA), e-commerce sales in Brazil will experience growth of 14.3% and should exceed US$200 billion by 2026. As the country experiences an e-commerce boom, retailers focus on delivering seamless, omnichannel experiences across mobile apps, websites, and in-store services. The Brazilian government's initiatives, such as the "Brasil Digital"strategy, aim to accelerate digital transformation across industries, encouraging retailers to adopt digital platforms to enhance customer interaction and optimize operations.
List of Key Companies Profiled
- Microsoft Corporation
- Salesforce, Inc.
- IBM Corporation
- Oracle Corporation
- SAP SE
- Siemens AG (Mendix)
- Pegasystems, Inc.
- ServiceNow, Inc.
- Appian Corporation
- Progress Software Corporation
- OutSystems
Market Report Segmentation
By Enterprise Size- Large Enterprises
- Small and Medium Enterprises (SMEs)
- Platforms
- Services
- Cloud
- On-premise
- BFSI
- Retail & Consumer Goods
- IT & Telecom
- Healthcare & Life Sciences
- Manufacturing
- Energy & Utilities
- Government & Public Sector
- Other End Use
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
Some of the key companies profiled in this LAMEA Multiexperience Development Platforms Market include:- Microsoft Corporation
- Salesforce, Inc.
- IBM Corporation
- Oracle Corporation
- SAP SE
- Siemens AG (Mendix)
- Pegasystems, Inc.
- ServiceNow, Inc.
- Appian Corporation
- Progress Software Corporation
- OutSystems
Methodology
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