The Brazil market dominated the LAMEA Natural Language Generation Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of USD57.9 million by 2031. The Argentina market is showcasing a CAGR of 24.6% during 2024-2031. Additionally, the UAE market would register a CAGR of 22.7% during 2024-2031.
Organizations are increasingly adopting NLG tools that integrate seamlessly with their existing software and data systems, enhancing workflow efficiency and data utilization without major disruptions. As customer expectations for personalized experiences grow, businesses adopt NLG to create tailored marketing messages, product recommendations, and customer interactions, enhancing engagement and satisfaction. In sectors like finance and healthcare, NLG helps organizations meet regulatory requirements by automatically generating compliant reports and documentation, ensuring adherence to industry standards.
This market is witnessing several vital trends shaping its future. For example, companies increasingly leverage NLG to create hyper-personalized content tailored to individual customer behaviors and preferences, enhancing engagement and loyalty through targeted marketing strategies. The trend of integrating NLG with conversational AI technologies, such as chatbots and virtual assistants, is growing, enabling more natural and context-aware interactions that improve customer service and user experience.
The expansion of the UAE's artificial intelligence (AI) industry promotes the growth of this market, driven by the country’s strategic vision for technological advancement. According to the International Trade Administration (ITA), AI is projected to contribute over 14% of the UAE’s GDP by 2030, amounting to approximately USD96 billion. This ambitious goal underscores the UAE’s commitment to leveraging AI to enhance economic productivity and innovation across various sectors. The expansion of the ICT industry in Saudi Arabia is set to have a profound impact on the natural language generation market as significant investments reshape the technological landscape.
With ICT spending projected to reach USD34.5 billion in 2023, the anticipated growth in software and IT services underscores the country’s strategic commitment to embracing digital innovation. This transformation is particularly evident in key sectors such as government, finance, telecom, and oil and gas, increasingly leveraging advanced technologies to enhance efficiency and service delivery. Hence, the expansion of the AI industry and rising expenditure on the ICT sector in the region are driving the market's growth.
Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise (SME). Based on Application, the market is segmented into Risk & Compliance Management, Customer Experience Management, Fraud Detection & Anti-Money Laundering (AML), Predictive Maintenance, Performance Management, and Other Application. Based on Solutions, the market is segmented into Software and Service. Based on Deployment, the market is segmented into Cloud and On-premises.
List of Key Companies Profiled
- IBM Corporation
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- SAS Institute Inc.
- Salesforce, Inc.
- Arria NLG Limited
- vPhrase
- Retresco GmbH
- Yseop
Market Report Segmentation
By Enterprise Size
- Large Enterprise
- Small & Medium Enterprise (SME)
By Application
- Risk & Compliance Management
- Customer Experience Management
- Fraud Detection & Anti-Money Laundering (AML)
- Predictive Maintenance
- Performance Management
- Other Application
By Solutions
- Software
- Service
By Deployment
- Cloud
- On-premises
By Vertical
- Banking, Financial Services & Insurance
- Manufacturing
- Retail & Ecommerce
- Government & Defense
- Telecom & IT
- Healthcare & Lifesciences
- Energy & Utilities
- Media & Entertainment
- Other Vertical
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
Some of the key companies in the LAMEA Natural Language Generation Market include:- IBM Corporation
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- SAS Institute Inc.
- Salesforce, Inc.
- Arria NLG Limited
- vPhrase
- Retresco GmbH
- Yseop
Methodology
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