The Latin America, Middle East and Africa Oat-based Snacks Market is expected to witness market growth of 15.3% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 619.57 million units (100g per unit), showcasing a growth of 13.6% (2024-2031).
Oat-based crackers and toasties are becoming a key segment in the oat-based snacks market due to their versatility and health benefits. These products are typically made with oats as the main ingredient, often combined with other grains, seeds, or herbs to enhance flavor and nutritional value. Oat crackers and toasties are popular among consumers looking for savory, crunchy snacks that offer more than just empty calories. They are often marketed as a healthier alternative to traditional snacks like chips and pretzels, thanks to their high fiber content, lower fat, and whole grain ingredients. Consequently, in Brazil, 36.95 million units of Oat-based cookies are expected to be utilized by the year 2031.
The Brazil market dominated the LAMEA Oat-based Snacks Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.19 billion by 2031. The Argentina market is registering a CAGR of 16.2% during 2024-2031. Additionally, the UAE market would witness a CAGR of 15% during 2024-2031.
Urbanization and accessibility through e-commerce platforms have further amplified this growth. In Africa, urbanization has created a demand for ready-to-eat snacks that fit into hectic lifestyles. Meanwhile, in Brazil, oat-based snacks are an affordable yet health-conscious option in price-sensitive markets. The portability, affordability, and cultural adaptability of oat-based snacks have enabled them to thrive globally, meeting the diverse needs of consumers in both emerging and developed economies.
Partnerships between oat-based snack brands and fitness events or gyms further strengthen their credibility among health-conscious consumers. CLIF Bar frequently sponsors marathons and cycling events, while vending machines in fitness clubs stock oat-based snacks as workout-friendly options. Social media has also played a critical role, with fitness influencers recommending oat-based energy bars and smoothies as part of their routines. These examples highlight how oat-based snacks have become a trusted choice for active and health-conscious individuals, solidifying their global position in the wellness and fitness sectors.
South Africa's oat-based snacks market is growing, propelled by urbanization and the expansion of modern retail infrastructure. Urban consumers, particularly young professionals and families, are driving demand for convenient and nutritious snacks. Retail giants like Shoprite and Woolworths have begun stocking oat-based snacks, making them more accessible to a broader audience. The government’s focus on tackling health challenges like obesity and diabetes through dietary improvements has also boosted the popularity of healthier snack options. Brands like Futurelife have introduced oat-based products that cater to these needs, emphasizing nutrition and affordability to appeal to price-sensitive consumers. These factors, combined with the region’s evolving consumer preferences and expanding retail infrastructure, position the oat-based snacks market for significant growth throughout the forecast period.
Oat-based crackers and toasties are becoming a key segment in the oat-based snacks market due to their versatility and health benefits. These products are typically made with oats as the main ingredient, often combined with other grains, seeds, or herbs to enhance flavor and nutritional value. Oat crackers and toasties are popular among consumers looking for savory, crunchy snacks that offer more than just empty calories. They are often marketed as a healthier alternative to traditional snacks like chips and pretzels, thanks to their high fiber content, lower fat, and whole grain ingredients. Consequently, in Brazil, 36.95 million units of Oat-based cookies are expected to be utilized by the year 2031.
The Brazil market dominated the LAMEA Oat-based Snacks Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.19 billion by 2031. The Argentina market is registering a CAGR of 16.2% during 2024-2031. Additionally, the UAE market would witness a CAGR of 15% during 2024-2031.
Urbanization and accessibility through e-commerce platforms have further amplified this growth. In Africa, urbanization has created a demand for ready-to-eat snacks that fit into hectic lifestyles. Meanwhile, in Brazil, oat-based snacks are an affordable yet health-conscious option in price-sensitive markets. The portability, affordability, and cultural adaptability of oat-based snacks have enabled them to thrive globally, meeting the diverse needs of consumers in both emerging and developed economies.
Partnerships between oat-based snack brands and fitness events or gyms further strengthen their credibility among health-conscious consumers. CLIF Bar frequently sponsors marathons and cycling events, while vending machines in fitness clubs stock oat-based snacks as workout-friendly options. Social media has also played a critical role, with fitness influencers recommending oat-based energy bars and smoothies as part of their routines. These examples highlight how oat-based snacks have become a trusted choice for active and health-conscious individuals, solidifying their global position in the wellness and fitness sectors.
South Africa's oat-based snacks market is growing, propelled by urbanization and the expansion of modern retail infrastructure. Urban consumers, particularly young professionals and families, are driving demand for convenient and nutritious snacks. Retail giants like Shoprite and Woolworths have begun stocking oat-based snacks, making them more accessible to a broader audience. The government’s focus on tackling health challenges like obesity and diabetes through dietary improvements has also boosted the popularity of healthier snack options. Brands like Futurelife have introduced oat-based products that cater to these needs, emphasizing nutrition and affordability to appeal to price-sensitive consumers. These factors, combined with the region’s evolving consumer preferences and expanding retail infrastructure, position the oat-based snacks market for significant growth throughout the forecast period.
List of Key Companies Profiled
- General Mills Inc.
- Kellogg Company
- PepsiCo, Inc. (The Quaker Oats Company)
- Mondelez International, Inc.
- Abbott Laboratories
- Clif Bar & Company
- Simply Delicious Inc.
- Nairn's Oatcakes Limited
- The Hain Celestial Group, Inc.
Market Report Segmentation
By Product Type (Volume, Million Units, USD Billion, 2020-2031)- Snack Bar
- Puffs
- Cookies
- Crackers & Toasties
- Hypermarkets & Supermarkets
- Convenience Stores
- Speciality Stores
- Online Stores
- Other Distribution Channels
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Oat-based Snacks Market by Product Type
Chapter 5. LAMEA Oat-based Snacks Market by Distribution Channel
Chapter 6. LAMEA Oat-based Snacks Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- General Mills Inc.
- Kellogg Company
- PepsiCo, Inc. (The Quaker Oats Company)
- Mondelez International, Inc.
- Abbott Laboratories
- Clif Bar & Company
- Simply Delicious Inc.
- Nairn's Oatcakes Limited
- The Hain Celestial Group, Inc.
Methodology
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