The Latin America, Middle East and Africa Prescriptive Analytics Market would witness market growth of 33.4% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Prescriptive Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1.36 billion by 2031. The Argentina market is capturing a CAGR of 35.2% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 32.2% during (2024 - 2031).
Organizations increasingly acknowledge the potential of prescriptive analytics to facilitate strategic decision-making, which has increased its adoption. The emergence of self-service analytics platforms has facilitated the broader adoption of prescriptive analytics. These platforms allow non-technical users to access and interpret data without requiring deep analytical expertise. Features like intuitive dashboards, drag-and-drop interfaces, and automated insights have made prescriptive analytics more accessible to business users.
Cloud computing has played a crucial role in adopting prescriptive analytics by providing scalable and cost-effective solutions. Cloud-based analytics platforms offer flexibility, ease of deployment, and reduced infrastructure costs, enabling organizations of all sizes to implement and benefit from prescriptive analytics. Modern prescriptive analytics solutions can increasingly integrate data from diverse sources, including enterprise systems, external databases, and social media. This enhanced data integration allows for more comprehensive analyses and recommendations, driving greater adoption as organizations seek holistic insights.
The digitalization of healthcare in Saudi Arabia is driving the development of personalized medicine, where treatments are tailored to individual patient profiles. Prescriptive analytics is key in analyzing genetic, demographic, and clinical data to recommend personalized treatment options. The focus on personalized medicine boosts the demand for prescriptive analytics solutions that support precision healthcare. Thus, the expansion of the FinTech industry and the rising digitalization of the healthcare sector in the region are driving the market’s growth.
Based on End Use, the market is segmented into IT & Telecom, Finance & Banking, Retail, Healthcare, Transportation & Logistics, and Other End Use. Based on Application, the market is segmented into Supply Chain Management, Risk Management, Operations Management, Marketing & Sales, Revenue Management, and Other Application. Based on Component, the market is segmented into Software and Services. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The Brazil market dominated the LAMEA Prescriptive Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1.36 billion by 2031. The Argentina market is capturing a CAGR of 35.2% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 32.2% during (2024 - 2031).
Organizations increasingly acknowledge the potential of prescriptive analytics to facilitate strategic decision-making, which has increased its adoption. The emergence of self-service analytics platforms has facilitated the broader adoption of prescriptive analytics. These platforms allow non-technical users to access and interpret data without requiring deep analytical expertise. Features like intuitive dashboards, drag-and-drop interfaces, and automated insights have made prescriptive analytics more accessible to business users.
Cloud computing has played a crucial role in adopting prescriptive analytics by providing scalable and cost-effective solutions. Cloud-based analytics platforms offer flexibility, ease of deployment, and reduced infrastructure costs, enabling organizations of all sizes to implement and benefit from prescriptive analytics. Modern prescriptive analytics solutions can increasingly integrate data from diverse sources, including enterprise systems, external databases, and social media. This enhanced data integration allows for more comprehensive analyses and recommendations, driving greater adoption as organizations seek holistic insights.
The digitalization of healthcare in Saudi Arabia is driving the development of personalized medicine, where treatments are tailored to individual patient profiles. Prescriptive analytics is key in analyzing genetic, demographic, and clinical data to recommend personalized treatment options. The focus on personalized medicine boosts the demand for prescriptive analytics solutions that support precision healthcare. Thus, the expansion of the FinTech industry and the rising digitalization of the healthcare sector in the region are driving the market’s growth.
Based on End Use, the market is segmented into IT & Telecom, Finance & Banking, Retail, Healthcare, Transportation & Logistics, and Other End Use. Based on Application, the market is segmented into Supply Chain Management, Risk Management, Operations Management, Marketing & Sales, Revenue Management, and Other Application. Based on Component, the market is segmented into Software and Services. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Accenture PLC
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- SAS Institute Inc.
- Sisense, Inc.
- Cloudera, Inc.
- Alteryx, Inc.
Market Report Segmentation
By End Use
- IT & Telecom
- Finance & Banking
- Retail
- Healthcare
- Transportation & Logistics
- Other End Use
By Application
- Supply Chain Management
- Risk Management
- Operations Management
- Marketing & Sales
- Revenue Management
- Other Application
By Component
- Software
- Services
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. LAMEA Prescriptive Analytics Market by End Use
Chapter 6. LAMEA Prescriptive Analytics Market by Application
Chapter 7. LAMEA Prescriptive Analytics Market by Component
Chapter 8. LAMEA Prescriptive Analytics Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Accenture PLC
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- SAS Institute Inc.
- Sisense, Inc.
- Cloudera, Inc.
- Alteryx, Inc.
Methodology
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