The Latin America, Middle East and Africa Product Analytics Market is expected to witness market growth of 22.0% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Product Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.20 billion by 2031. The Argentina market is showcasing a CAGR of 23.6% during 2024-2031. Additionally, the UAE market would register a CAGR of 21% during 2024-2031.
Competitive benchmarking is crucial in marketing, UX optimization, and customer retention strategies. Amazon, Walmart, and Shopify track competitor sales and discount trends to fine-tune their pricing and promotional strategies, while Google and Microsoft analyze user satisfaction metrics in their productivity tools (Google Workspace vs. Microsoft 365) to enhance collaboration features.
Another key factor driving market growth is regulatory compliance and data privacy considerations. As organizations amass significant amounts of user data, compliance with data protection legislation, such as the CCPA, GDPR, and others, has become more and more crucial. These analytics platforms are now incorporating advanced security measures to safeguard sensitive customer information while maintaining compliance with global standards.
Governments across the region are implementing sector-specific initiatives to modernize infrastructures, enhance competitiveness, and foster innovation. Saudi Arabia's IT and telecommunications sector is undergoing a significant transformation, strongly emphasizing digitalization and adopting advanced technologies. The government's Vision 2030 initiative aims to diversify the economy and position the Kingdom as a regional hub for technology and innovation. As part of this vision, the National Transformation Program targets a 19.2% digital economy contribution to GDP by 2025, alongside the full digitalization of 92% of key government services. To achieve these ambitious goals, the government has launched a package of technological initiatives valued at nearly SAR 4 billion in collaboration with major global tech companies. These efforts are designed to enhance digital capabilities, foster innovation, and attract international investments, thereby accelerating the adoption of these analytics within the IT and telecom sectors. Hence, as countries prioritize technological innovation and economic diversification, the regional market for product analytics is poised for sustained growth.
The Brazil market dominated the LAMEA Product Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.20 billion by 2031. The Argentina market is showcasing a CAGR of 23.6% during 2024-2031. Additionally, the UAE market would register a CAGR of 21% during 2024-2031.
Competitive benchmarking is crucial in marketing, UX optimization, and customer retention strategies. Amazon, Walmart, and Shopify track competitor sales and discount trends to fine-tune their pricing and promotional strategies, while Google and Microsoft analyze user satisfaction metrics in their productivity tools (Google Workspace vs. Microsoft 365) to enhance collaboration features.
Another key factor driving market growth is regulatory compliance and data privacy considerations. As organizations amass significant amounts of user data, compliance with data protection legislation, such as the CCPA, GDPR, and others, has become more and more crucial. These analytics platforms are now incorporating advanced security measures to safeguard sensitive customer information while maintaining compliance with global standards.
Governments across the region are implementing sector-specific initiatives to modernize infrastructures, enhance competitiveness, and foster innovation. Saudi Arabia's IT and telecommunications sector is undergoing a significant transformation, strongly emphasizing digitalization and adopting advanced technologies. The government's Vision 2030 initiative aims to diversify the economy and position the Kingdom as a regional hub for technology and innovation. As part of this vision, the National Transformation Program targets a 19.2% digital economy contribution to GDP by 2025, alongside the full digitalization of 92% of key government services. To achieve these ambitious goals, the government has launched a package of technological initiatives valued at nearly SAR 4 billion in collaboration with major global tech companies. These efforts are designed to enhance digital capabilities, foster innovation, and attract international investments, thereby accelerating the adoption of these analytics within the IT and telecom sectors. Hence, as countries prioritize technological innovation and economic diversification, the regional market for product analytics is poised for sustained growth.
List of Key Companies Profiled
- IBM Corporation
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Salesforce, Inc.
- Adobe, Inc.
- Medallia Inc.
- Accenture PLC
- Teradata Corporation
- SAS Institute Inc.
- QlikTech International AB (Talend, Inc.)
Market Report Segmentation
By Mode
- Tracking Data
- Analysing Data
By Component
- Solution
- Services
By Deployment
- Cloud
- On-premise
By Application
- Consumer Engagement
- Sales & Marketing
- Design & Manufacturing
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By End User
- Retail & E-commerce
- BFSI
- IT & Telecommunication
- Media & Entertainment
- Healthcare & Pharmaceuticals
- Other End User
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. LAMEA Product Analytics Market by Mode
Chapter 6. LAMEA Product Analytics Market by Component
Chapter 7. LAMEA Product Analytics Market by Deployment
Chapter 8. LAMEA Product Analytics Market by Application
Chapter 9. LAMEA Product Analytics Market by Enterprise Size
Chapter 10. LAMEA Product Analytics Market by End User
Chapter 11. LAMEA Product Analytics Market by Country
Chapter 12. Company Profiles
Companies Mentioned
- IBM Corporation
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Salesforce, Inc.
- Adobe, Inc.
- Medallia Inc.
- Accenture PLC
- Teradata Corporation
- SAS Institute Inc.
- QlikTech International AB (Talend, Inc.)
Methodology
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