The Latin America, Middle East and Africa Programmatic Display Market would witness market growth of 34.9% CAGR during the forecast period (2023-2030).
The Brazil market dominated the LAMEA Programmatic Display Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $7,504.5 Million by 2030. The Argentina market is showcasing a CAGR of 36.3% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 34.5% during (2023 - 2030).
Header bidding, a method by which publishers can concurrently offer their ad inventory to multiple ad exchanges, has been optimized and made more streamlined. By implementing server-to-server header bidding and creating a Prebid Server, latency concerns have been resolved, resulting in a more streamlined and expedient auction process. Moreover, the prevalence of mobile devices and the growing duration devoted to mobile applications have contributed to the elevated status of in-app programmatic advertising.
Advertisers leverage programmatic capabilities to reach users within their favourite apps, presenting new opportunities and challenges in mobile advertising. Likewise, video advertising, especially through Connected TV (CTV), has witnessed significant growth within the market. Advertisers are capitalizing on the rising popularity of streaming services and smart TVs to deliver engaging video content to a highly targeted audience, further blurring the lines between traditional television and digital advertising.
E-commerce in the UAE has led to a surge in online shopping activities. This increased online presence gives advertisers more opportunities to reach their target audience through programmatic display ads as users engage with various e-commerce platforms. Likewise, mobile devices play a crucial role in the UAE's e-commerce landscape. Therefore, the increasing e-commerce trends in LAMEA can assist in the growth of the regional market.
Based on Channel, the market is segmented into Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG). Based on Type, the market is segmented into Online Video, Online Display, Mobile Video, and Mobile Display. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The Brazil market dominated the LAMEA Programmatic Display Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $7,504.5 Million by 2030. The Argentina market is showcasing a CAGR of 36.3% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 34.5% during (2023 - 2030).
Header bidding, a method by which publishers can concurrently offer their ad inventory to multiple ad exchanges, has been optimized and made more streamlined. By implementing server-to-server header bidding and creating a Prebid Server, latency concerns have been resolved, resulting in a more streamlined and expedient auction process. Moreover, the prevalence of mobile devices and the growing duration devoted to mobile applications have contributed to the elevated status of in-app programmatic advertising.
Advertisers leverage programmatic capabilities to reach users within their favourite apps, presenting new opportunities and challenges in mobile advertising. Likewise, video advertising, especially through Connected TV (CTV), has witnessed significant growth within the market. Advertisers are capitalizing on the rising popularity of streaming services and smart TVs to deliver engaging video content to a highly targeted audience, further blurring the lines between traditional television and digital advertising.
E-commerce in the UAE has led to a surge in online shopping activities. This increased online presence gives advertisers more opportunities to reach their target audience through programmatic display ads as users engage with various e-commerce platforms. Likewise, mobile devices play a crucial role in the UAE's e-commerce landscape. Therefore, the increasing e-commerce trends in LAMEA can assist in the growth of the regional market.
Based on Channel, the market is segmented into Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG). Based on Type, the market is segmented into Online Video, Online Display, Mobile Video, and Mobile Display. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- AT&T, Inc.
- Verizon Communications, Inc.
- Roku Inc.
- Google LLC (Alphabet Inc.)
- Adobe, Inc.
- Adform
- Magnite, Inc.
- MediaMath Inc.
- Connexity, Inc. (Taboola.com Ltd)
- Yahoo, Inc.
Market Report Segmentation
By Channel- Private Marketplaces (PMP)
- Real Time Bidding (RTB)
- Automated Guaranteed (AG)
- Online Video
- Online Display
- Mobile Video
- Mobile Display
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Programmatic Display Market by Channel
Chapter 5. LAMEA Programmatic Display Market by Type
Chapter 6. LAMEA Programmatic Display Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- AT&T, Inc.
- Verizon Communications, Inc.
- Roku Inc.
- Google LLC (Alphabet Inc.)
- Adobe, Inc.
- Adform
- Magnite, Inc.
- MediaMath Inc.
- Connexity, Inc. (Taboola.com Ltd)
- Yahoo, Inc.
Methodology
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