LAMEA Self-Service BI Market Size, Share & Industry Trends Analysis Report By Component (Software, and Services), By Deployment, By Enterprise Type By Application, By Vertical, By Country and Growth Forecast, 2023 - 2030

The Latin America, Middle East and Africa Self-Service BI Market would witness market growth of 21.1% CAGR during the forecast period (2023-2030).

Business intelligence tools and platforms could not previously provide business insights based on business data. This resulted in technological advances in BI tools, and the emergence of business intelligence analytics has accelerated in recent years. Advanced BI tools include analytics features that generate new, accurate, and data-driven reports. This growth has increased demand for self-service analytics and business intelligence platforms.

Independent service BI is a data analytics-based software that enables business users to access and evaluate company data without statistical analysis, BI expertise, or data mining experience. Self-service BI comprises a set of tools that assist end users in managing their collected data, transforming analytics raw numbers into refined reports, thereby enhancing the company's enterprise-wide decision-making. Additionally, these tools allow businesses to promote partnerships across various divisions and to utilize ad hoc querying. It enable consumers to sort, filter, evaluate, and visualize data in graphical formats, such as graphs, without involving the BI and IT departments of the organization.

Latin America has various industries, including agriculture, manufacturing, mining, finance, and tourism. These solutions can be tailored to the specific needs of each industry, allowing organizations to analyze data relevant to their sector. Latin America is a substantial player in the global agriculture & agribusiness industry. It assists in crop monitoring, supply chain management, and market analysis for agricultural products. Self-service BI tools are crucial for financial institutions in Latin America to analyze customer transactions, detect fraud, manage risk, and offer personalized financial services. As logistics companies increasingly recognize the value of data-driven insights, the market is poised to grow in Saudi Arabia. These factors expand the market significantly in this region.

The Brazil market dominated the LAMEA Self-Service BI Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $465.6 million by 2030. The Argentina market is showcasing a CAGR of 21.7% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 20.8% during (2023 - 2030).

Based on Component, the market is segmented into Software, and Services. Based on Deployment, the market is segmented into On-Premises, and Cloud. Based on Enterprise Type, the market is segmented into Large Enterprises, and Small & Medium Enterprises. Based on Application, the market is segmented into Fraud & Security Management, Sales & Marketing, Customer Engagement & Analysis, Supply Chain Management & Procurement, Operations Management, Risk & Compliance Management, and Predictive Asset Maintenance & Others. Based on Vertical, the market is segmented into BFSI, Manufacturing, Transportation, Energy & Utilities, IT & Telecom, Retail & Ecommerce, Healthcare & Lifesciences, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Microsoft Corporation Oracle Corporation, IBM Corporation, SAP SE, ThoughtSpot, Inc., Zoho Corporation Pvt. Ltd., Domo, Inc., QlikTech International AB, MicroStrategy, Inc., Salesforce, Inc. (Tableau Software, LLC).

Scope of the Study

Market Segments Covered in the Report:

By Component

• Software
• Services

By Deployment

• On-Premises
• Cloud

By Enterprise Type

• Large Enterprises
• Small & Medium Enterprises

By Application

• Fraud & Security Management
• Sales & Marketing
• Customer Engagement & Analysis
• Supply Chain Management & Procurement
• Operations Management
• Risk & Compliance Management
• Predictive Asset Maintenance & Others

By Vertical

• BFSI
• Manufacturing
• Transportation
• Energy & Utilities
• IT & Telecom
• Retail & Ecommerce
• Healthcare & Lifesciences
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Microsoft Corporation
• Oracle Corporation
• IBM Corporation
• SAP SE
• ThoughtSpot, Inc.
• Zoho Corporation Pvt. Ltd.
• Domo, Inc
• QlikTech International AB
• MicroStrategy, Inc.
• Salesforce, Inc. (Tableau Software, LLC)

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