Middle East & Africa Skin Toners Market Forecast to 2028 -Regional Analysis

The Middle East & Africa skin toners market is expected to grow from US$ 49.95 million in 2022 to US$ 61.00 million by 2028. It is estimated to grow at a CAGR of 3.4% from 2022 to 2028.

Rising Adoption of Organic Personal Care Products Fuels Middle East & Africa Skin Toners Market

Organic and natural personal care and cosmetics products are becoming popular among consumers as these products are free from chemicals and transparent about the content. Organic skin toners are suitable for the skin as they do not cause irritation, itching, or other adverse effects. Organic skin toners are available in various organic flavors such as aloe vera, basil, and neem. They reduce the chance of skin breakout, balance skin pH levels, rehydrate and tone skin for a healthier texture, and increase nutrient absorption capacity. This help tightens skin and minimizes large pores while regulating oil production. The demand for organic products is increasing among consumers due to such properties. The rising consumer awareness and understanding of the benefits of organic products owing to the emergence of social media are accelerating the demand for organic personal care products. In addition, due to the surging popularity of vegan, halal, cruelty-free, natural, organic, and botanical products, consumers are increasing their consumption of herbal beauty products, particularly hair care and skin care products such as organic skin toners. Thus, many manufacturers across the region are expanding their business of organic products to cater to the increasing demand. The product portfolio includes an organic facial cleanser, skin toners, moisturizers, makeup removers, and serums. Thus, the increasing adoption of organic personal care products such as skin toners is expected to create a new trend in the Middle East & Africa skin toners market during the forecast period.

Middle East & Africa Skin Toners Market Overview

The Middle East & Africa skin toners market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. Rising skincare trends among the young population, high purchasing power, and expanding distribution channels are a few primary factors driving the market in the region. Moreover, the rising number of beauty product exhibitions has boosted the adoption of these products such as skin toners among consumers in the UAE. For instance, in 2020, Beauty World, a UAE-based international trade fair organizer, hosted ~31,000 visitors from 116 countries and exhibitors' participants from 53 countries. Such exhibitions and increased participation in them signify potential for the growth of the Middle East & Africa skin toners market in the Middle East & Africa.

Middle East & Africa Skin Toners Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa Skin Toners Market Segmentation

The Middle East & Africa skin toners market is segmented into type, category, distribution channel, and country.

Based on type, the Middle East & Africa skin toners market is segmented into hydrating toners, exfoliating toners, and treatment toners. The hydrating toners segment held the largest share of the Middle East & Africa skin toners market in 2022.

Based on category, the Middle East & Africa skin toners market is segmented into organic and conventional. The conventional segment held a larger share of the Middle East & Africa skin toners market in 2022.

Based on distribution channel, the Middle East & Africa skin toners market is segmented into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. The health and beauty stores segment held the largest share of the Middle East & Africa skin toners market in 2022.

Based on country, the Middle East & Africa skin toners market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The Rest of the Middle East & Africa dominated the share of the Middle East & Africa skin toners market in 2022.

Johnson & Johnson Consumer Inc; L'Oréal SA; Shiseido Co Ltd; The Bodyshop International Ltd; and The Procter & Gamble Co are the leading companies operating in the Middle East & Africa skin toners market.