The Brazil market dominated the LAMEA Wearable AI Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $4.42 billion by 2031. The Argentina market is showcasing a CAGR of 32.6% during 2024-2031. Additionally, the UAE market would register a CAGR of 29.7% during 2024-2031.
These advancements are not limited to health and wellness but include lifestyle and industrial applications. Companies like Bose and Sony are enhancing everyday experiences with AI-powered noise-canceling headphones, while Snapchat’s Spectacles bring augmented reality (AR) into social interactions. RealWear has developed smart headsets with voice-activated AI for hands-free operation in industrial settings, improving safety and productivity.
Favorable government policies and regulatory backing are greatly accelerating the expansion of this market. Authorities recognize wearable technology's potential to improve healthcare outcomes, reduce costs, and enhance quality of life. For instance, the U.S. FDA has approved devices like the Apple Watch Series 4 and later models for their ECG capabilities, encouraging further innovation and consumer confidence in wearable medical devices.
This market in LAMEA is steadily growing, supported by increasing awareness of smart technologies and expanding investments in healthcare and fitness wearables. Economic challenges in some areas have slowed adoption, but government initiatives and collaborations with global technology firms enhance accessibility. Saudi Arabia’s market is growing rapidly, fueled by the country’s push for digital transformation under its Vision 2030 initiative. This program emphasizes the integration of AI and IoT into various sectors, including healthcare and fitness. The government has invested heavily in smart healthcare solutions, encouraging the adoption of AI-powered wearables for health monitoring and disease prevention. For instance, wearables equipped with advanced AI features are being used in large-scale wellness programs to combat rising rates of chronic diseases. The nation's increasing interest in wearable AI is further emphasized by the prevalence of devices such as the Apple Watch and Fitbit among tech-savvy consumers. Hence, the LAMEA region presents a diverse landscape for this market, with varying growth drivers across nations.
List of Key Companies Profiled
- Apple, Inc.
- Sony Corporation
- Samsung Electronics Co., Ltd. (Samsung Group)
- Microsoft Corporation
- Garmin Ltd.
- Fitbit, Inc. (Google LLC)
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- IBM Corporation
- Oracle Corporation
Market Report Segmentation
By Operations
- On-device AI
- Cloud-based AI
By Type
- Smartwatches
- Smart Earwear
- Smart Eyewear
- Other Type
By Component
- Sensors
- Connectivity IC
- Processor
By Application
- Consumer Electronics
- Healthcare
- Automotive
- Military & Defense
- Media & Entertainment
- Other Application
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
- Apple, Inc.
- Sony Corporation
- Samsung Electronics Co., Ltd. (Samsung Group)
- Microsoft Corporation
- Garmin Ltd.
- Fitbit, Inc. (Google LLC)
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- IBM Corporation
- Oracle Corporation
Methodology
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