The Latin America, Middle East and Africa Stevia Market would witness market growth of 10.3% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 1,304.51 tonnes, showcasing a growth of 11.5% (2024-2031).
Liquid stevia is a concentrated form of the natural sweetener derived from the Stevia rebaudiana plant. Its versatility extends across multiple applications, from sweetening beverages to flavouring desserts and even enhancing Savory dishes. One of the key advantages of liquid stevia lies in its potency. A little goes a long way, making it a cost-effective option for manufacturers and consumers alike. Thus, the Brazil market would consume 173.83 tonnes of Liquid stevia by 2031.
The Brazil market dominated the LAMEA Stevia Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $30.5 million by 2031. The Argentina market is showcasing a CAGR of 10.8% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 9.9% during (2024 - 2031).
Improving the solubility of stevia in liquid formulations presents an area of innovation for overcoming challenges in beverage applications. New processing technologies and formulation approaches are being explored to enhance the solubility and dispersibility of stevia in water-based products. By reducing the particle size of stevia molecules to the nanometer scale, nanoencapsulation increases their surface area and dispersibility in water, leading to faster dissolution and improved sweetness delivery in beverages. This approach enhances the sensory experience and consumer acceptance of stevia-sweetened drinks. Likewise, micro fluidization is a high-pressure homogenization technique that breaks down stevia particles into smaller sizes to enhance their solubility in liquid matrices.
Moreover, customized stevia blends with other natural sweeteners, sugar alcohols, or bulking agents are being developed to optimize sweetness, flavor, and texture in specific applications. These blends offer formulators greater flexibility and control over the taste and functionality of stevia-based products. Customized blends offer the opportunity to enhance stevia-based products’ flavor complexity and depth by incorporating complementary natural sweeteners and flavoring agents. Ingredients such as vanilla, cinnamon, citrus extracts, or natural flavors can be blended with stevia to create unique flavor profiles that appeal to consumers.
According to the United States Department of Agriculture data, the UAE has the second-largest food service sector within the Arab Gulf Cooperation Council (GCC) region after Saudi Arabia. In 2021, the value of the UAE hotel, restaurant, and institutional sector totaled $12.3 billion, almost a 17 percent increase from 2020. Therefore, the growing food service and food and beverage sectors in LAMEA will boost the demand for stevia in the region.
Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Form, the market is segmented into Powder, Liquid, and Leaf. Based on End User, the market is segmented into Food & Beverages, Retail, Pharmaceuticals, and Others. Based on Type, the market is segmented into Reb A, Reb M, and Reb D. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Liquid stevia is a concentrated form of the natural sweetener derived from the Stevia rebaudiana plant. Its versatility extends across multiple applications, from sweetening beverages to flavouring desserts and even enhancing Savory dishes. One of the key advantages of liquid stevia lies in its potency. A little goes a long way, making it a cost-effective option for manufacturers and consumers alike. Thus, the Brazil market would consume 173.83 tonnes of Liquid stevia by 2031.
The Brazil market dominated the LAMEA Stevia Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $30.5 million by 2031. The Argentina market is showcasing a CAGR of 10.8% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 9.9% during (2024 - 2031).
Improving the solubility of stevia in liquid formulations presents an area of innovation for overcoming challenges in beverage applications. New processing technologies and formulation approaches are being explored to enhance the solubility and dispersibility of stevia in water-based products. By reducing the particle size of stevia molecules to the nanometer scale, nanoencapsulation increases their surface area and dispersibility in water, leading to faster dissolution and improved sweetness delivery in beverages. This approach enhances the sensory experience and consumer acceptance of stevia-sweetened drinks. Likewise, micro fluidization is a high-pressure homogenization technique that breaks down stevia particles into smaller sizes to enhance their solubility in liquid matrices.
Moreover, customized stevia blends with other natural sweeteners, sugar alcohols, or bulking agents are being developed to optimize sweetness, flavor, and texture in specific applications. These blends offer formulators greater flexibility and control over the taste and functionality of stevia-based products. Customized blends offer the opportunity to enhance stevia-based products’ flavor complexity and depth by incorporating complementary natural sweeteners and flavoring agents. Ingredients such as vanilla, cinnamon, citrus extracts, or natural flavors can be blended with stevia to create unique flavor profiles that appeal to consumers.
According to the United States Department of Agriculture data, the UAE has the second-largest food service sector within the Arab Gulf Cooperation Council (GCC) region after Saudi Arabia. In 2021, the value of the UAE hotel, restaurant, and institutional sector totaled $12.3 billion, almost a 17 percent increase from 2020. Therefore, the growing food service and food and beverage sectors in LAMEA will boost the demand for stevia in the region.
Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Form, the market is segmented into Powder, Liquid, and Leaf. Based on End User, the market is segmented into Food & Beverages, Retail, Pharmaceuticals, and Others. Based on Type, the market is segmented into Reb A, Reb M, and Reb D. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Ingredion Incorporated
- Tate & Lyle Plc
- The Coca Cola Company
- PepsiCo, Inc.
- Archer Daniels Midland Company
- Pyure Brands, LLC
- Cargill, Incorporated
- S&W Seed Company
- Morita Kagaku Kogyo Co., Ltd.
- Evolva Holdings SA
Market Report Segmentation
By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)- Offline
- Online
- Powder
- Liquid
- Leaf
- Food & Beverages
- Retail
- Pharmaceuticals
- Others
- Reb A
- Reb M
- Reb D
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Stevia Market by Distribution Channel
Chapter 5. LAMEA Stevia Market by Form
Chapter 6. LAMEA Stevia Market by End User
Chapter 7. LAMEA Stevia Market by Type
Chapter 8. LAMEA Stevia Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Ingredion Incorporated
- Tate & Lyle Plc
- The Coca Cola Company
- PepsiCo, Inc.
- Archer Daniels Midland Company
- Pyure Brands, LLC
- Cargill, Incorporated
- S&W Seed Company
- Morita Kagaku Kogyo Co., Ltd.
- Evolva Holdings SA
Methodology
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