Market trends for strollers catering to 12 to 36-month-old children reflect a growing demand for multifunctional and travel-friendly designs. Parents increasingly seek strollers that can transition from urban environments to outdoor adventures seamlessly. Innovations in lightweight yet sturdy materials, as well as compatibility with car seats and other accessories, are driving the market. Hence, in UAE, 166.7 thousand units of baby strollers for the age of 12 to 36-month-old children are expected to be sold by the year 2031.
The Brazil market dominated the LAMEA Baby Stroller Market by Country in 2023, and is forecast to continue being a dominant market till 2031; thereby, achieving a market value of $66.8 million by 2031. The Argentina market is capturing a CAGR of 8.7% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 7.5% during (2024 - 2031).
The rise of dual-income households has also contributed to adopting baby strollers as essential childcare tools. With parents often balancing work and childcare responsibilities, strollers provide a practical means of transporting infants and toddlers while managing daily routines and commitments. Modern parenting practices emphasize convenience, safety, and child comfort, influencing the adoption of advanced stroller models with ergonomic designs, adjustable features, and enhanced functionality. Parents prioritize strollers that align with their lifestyle preferences and support active engagement with their children.
Moreover, demographic factors, such as birth rates, population growth, and family structures, influence the adoption of baby strollers across different regions. Emerging markets are witnessing increasing adoption rates due to rising disposable incomes, urbanization, and the growing influence of Western consumer trends in childcare products. The proliferation of e-commerce platforms has expanded market accessibility, allowing consumers to browse and purchase strollers online from various brands and retailers. Online retail channels contribute significantly to market growth by offering convenience, competitive pricing, and a broader product selection than traditional brick-and-mortar stores.
As per the Ministry of Tourism, the Kingdom witnessed a remarkable 58% growth in tourist numbers during the first seven months of 2023 compared to the same period in 2019. Saudi Arabia attracts affluent tourists who may seek luxury and high-end baby stroller options. This demand encourages retailers to stock premium brands and models with advanced features such as superior comfort, durability, and innovative designs. Also, the emphasis on health and safety in Saudi Arabia’s tourism sector extends to baby strollers. There is a growing demand for strollers that meet rigorous safety standards, ensuring peace of mind for tourists using them to explore the country. Hence, the growing tourism sector in the region is driving the market's growth.
List of Key Companies Profiled
- Britax Child Safety, Inc. (BRITAX Childcare Group Ltd.)
- Dorel Juvenile Group, Inc.
- Peg Perego
- Artsana USA, Inc. (Artsana Group)
- Baby Bunting
- Newell Brands, Inc.
- Mothercare PLC
- Pigeon Corporation
- Summer Infant, Inc. (Kids2, Inc.)
- Goodbaby Internationl Holdings Ltd.
Market Report Segmentation
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)- Specialty Stores
- E-commerce
- Supermarket & Hypermarket
- 6 - 12 months
- 12 - 36 months
- 0 - 6 months
- Lightweight Stroller
- Full Size Stroller
- Jogging Stroller
- Double Stroller
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
- Britax Child Safety, Inc. (BRITAX Childcare Group Ltd.)
- Dorel Juvenile Group, Inc.
- Peg Perego
- Artsana USA, Inc. (Artsana Group)
- Baby Bunting
- Newell Brands, Inc.
- Mothercare PLC
- Pigeon Corporation
- Summer Infant, Inc. (Kids2, Inc.)
- Goodbaby Internationl Holdings Ltd.
Methodology
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