Middle East & Africa Washing Machine Market Outlook, 2028

In the Middle East and Africa Many countries experience hot and dry climates. This can lead to increased sweating and the need for frequent laundry. Washing machines provide a convenient and efficient solution for tackling laundry in such climates. Furthermore, with increasing urbanisation and the adoption of modern lifestyles, the demand for washing machines has grown. As people move to cities and engage in employment outside the home, time becomes a constraint, making washing machines a practical choice for efficient laundry management. Moreover, the Middle East and Africa have rich textile traditions and diverse customary clothing styles. Washing machines need to be equipped to handle delicate fabrics, intricate embroidery, and vibrant colours commonly found in traditional attire. In fast-paced urban environments, consumers in the Middle East and Africa often prioritise quick wash cycles that save time and energy. Washing machines with express or quick wash options are popular choices for individuals with busy schedules. In addition, rental and subscription models for washing machines are gaining popularity in urban areas, offering consumers the flexibility to access washing machines without the need for a long-term commitment or upfront investment. Moreover, rising disposable income levels in the Middle East and Africa have resulted in improved living standards and an increased ability to afford appliances such as washing machines. This has boosted the demand for more advanced and feature-rich models.

According to the research report Middle East & Africa washing Machine Market Outlook, 2028, The market is projected to reach market size more than USD 9.5 Billion by 2028. The adoption of smart home technologies and the Internet of Things (IoT) has resulted in an increased demand for smart and IoT-enabled washing machines. These machines offer advanced features like remote monitoring, personalised settings, and integration with smart home ecosystems, providing convenience and customization options to consumers. Furthermore, given the water scarcity challenges in certain regions of the Middle East and Africa, there is a growing emphasis on water-saving technologies in washing machines. Manufacturers are incorporating features like water reuse, optimised water levels, and water-efficient wash cycles to address consumer concerns about water conservation. Moreover, consumers in the Middle East and Africa are showing a greater interest in green and sustainable appliances, including washing machines. Manufacturers are responding by developing eco-friendly models with energy-efficient operation, eco-cycles, and reduced environmental impact throughout the product lifecycle. In addition, voice control and artificial intelligence (AI) technologies are being integrated into washing machines, allowing consumers to operate and control their appliances through voice commands or AI-assisted interfaces. This trend enhances the user experience and provides greater convenience and accessibility.

South African consumers value washing machines with durable construction and robust build quality. They prioritise appliances that can withstand frequent use and provide long-lasting performance. Furthermore, while still a growing trend, there is a gradual increase in the adoption of smart features in washing machines in South Africa. Consumers are showing interest in appliances that offer smart connectivity, remote control, and advanced functionalities for enhanced convenience. Moreover, laundry services and launderettes are popular options in South Africa, especially in urban areas. While these services provide convenience to consumers without washing machines or those seeking professional laundering, they also indicate a potential market for commercial-grade washing machines. In addition, given the arid climate and prevalence of sand and dust in certain regions of Saudi Arabia, washing machines in the country often have features to address these challenges. They are designed to be resistant to sand and dust, preventing damage to the machine's components and ensuring reliable performance. Furthermore, with the growing popularity of smart home technologies, some washing machines in Saudi Arabia offer Wi-Fi connectivity and monitoring capabilities. Users can monitor the progress of their laundry, receive notifications, and control the machine remotely through smartphone applications.

In the Middle East and Africa Front-loading automatic washing machines are popular due to their superior washing performance, energy efficiency, and water-saving features. Furthermore, front-load automatic washing machines are known for their advanced features, such as multiple wash programmes, customizable settings, and smart connectivity options. Moreover, these machines typically have higher load capacities, ranging from 6 kg to 15 kg or more, making them suitable for larger households or commercial use. In addition, top-load automatic washing machines are also widely used in the Middle East and Africa, particularly in regions where they have been traditionally popular. Furthermore, top-load automatic washing machines typically have load capacities ranging from 5 kg to 15 kg, catering to various household sizes and laundry requirements. Moreover, Dryers are gaining popularity in the Middle East and Africa as households seek efficient and convenient solutions for drying clothes, especially in areas with limited outdoor drying space or during the rainy season.

Supermarkets and hypermarkets are popular retail destinations in the Middle East and Africa, and many of them have dedicated sections for home appliances, including washing machines. Furthermore, these stores offer convenience and a wide variety of consumer goods under one roof. For instance, supermarkets and hypermarkets in the region include Carrefour, Lulu Hypermarket, and Spinneys. In addition, online retail has experienced significant growth in the Middle East and Africa, providing consumers with the convenience of browsing and purchasing washing machines from the comfort of their homes. Furthermore, e-commerce platforms and online marketplaces are increasingly popular channels for buying washing machines. For instance, online retail platforms in the region include Souq, Jumia, Noon, and many more.

Governments often establish energy efficiency standards and labelling requirements for washing machines. These regulations aim to promote the use of energy-efficient appliances and reduce energy consumption. Manufacturers must comply with specific energy efficiency ratings and display energy labels on their products to inform consumers about their energy performance. Furthermore, given the water scarcity concerns in many regions of the Middle East and Africa, governments may enforce water efficiency regulations for washing machines. These regulations set limits on water consumption per wash cycle or require manufacturers to incorporate water-saving technologies into their products. Moreover, governments may impose import regulations and certification requirements for washing machines entering their countries. These regulations ensure that imported washing machines meet the necessary quality and safety standards set by the respective government agencies. Importers and manufacturers are often required to obtain certification or permits to demonstrate compliance with these regulations. In addition, the Waste Electrical and Electronic Equipment (WEEE) Regulations govern the disposal and recycling of electronic waste, including washing machines. Governments may require manufacturers and retailers to take responsibility for the proper collection, treatment, and recycling of washing machines at the end of their lifecycle. Compliance with WEEE regulations helps minimise environmental impact and promote sustainable waste management practises.

Major Companies present in the market:

Whirlpool Corporation, Samsung electronics co. ltd, Panasonic Holdings Corporation, LG Corporation, Robert Bosch GmbH, AB Electrolux , Haier Group Corporation, Midea Group, Toshiba Corporation, Miele & Cie. KG, Alliance Laundry Systems LLC, Sharp Corporation, Girbau Group, General Electric Company.

Considered in this report

• Geography: Middle East and Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Africa

Aspects covered in this report

• Middle East & Africa Washing Machine market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Front load Automatic
• Top Load Automatic
• Semi-Automatic
• Dryer

BY Capacity

• Below 6 Kg
• 6.1 K to 8 Kg
• Above 8 Kg

By Technology Type

• Smart Connected
• Conventional

By Distribution Channel

• Multi Branded Store
• Brand Exclusive stores
• Supermarket and Hypermarkets
• online
• other ( institutional sales)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to washing machine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.