Lotions (Including Sunscreens) Market Report 2026

The lotions (including sunscreens) market size has grown strongly in recent years. It will grow from $94.47 billion in 2025 to $102.07 billion in 2026 at a compound annual growth rate (CAGR) of 8%. The growth in the historic period can be attributed to growth of personal hygiene awareness, rising exposure to uv radiation concerns, expansion of cosmetic and pharmacy retail networks, increasing use of lotions in baby care, availability of mass-market skincare products.

The lotions (including sunscreens) market size is expected to see strong growth in the next few years. It will grow to $145.06 billion in 2030 at a compound annual growth rate (CAGR) of 9.2%. The growth in the forecast period can be attributed to increasing demand for multifunctional skincare products, expansion of premium and organic lotion segments, rising adoption of spf-based daily protection, growing e-commerce penetration in skincare, increasing focus on fragrance-free and clean formulations. Major trends in the forecast period include rising demand for sunscreen-infused lotions, increasing preference for natural and herbal formulations, growing focus on baby and sensitive skin products, expansion of dermatology-tested body care, enhanced emphasis on daily skin protection.

Rapid growth in the millennial population is expected to drive the lotion market. A millennial refers to a person born between approximately 1981 and 1996, known for growing up alongside rapid technological advances and significant societal shifts. High birth rates in the 1980s and 1990s, coupled with improved healthcare, contributed to the substantial increase in the millennial population. Lotion and skincare products resonate with millennials' strong focus on wellness and self-care, reflecting lifestyle trends popular within this rapidly growing demographic. For instance, in February 2024, according to the reports published by Global News, a Canada-based media company, from July 1, 2022, to July 1, 2023, the millennial population increased by 457,354, exclusively due to the arrival of permanent and temporary immigrants. Therefore, the growing millennial population is driving the lotions market.

Major companies operating in the lotions market are focused on developing innovative products, such as SilkScreen SPF 50 sunscreen, to complement their personalized skincare formulas and raise awareness of the importance of sun protection. SilkScreen SPF 50 sunscreen is a broad-spectrum mineral sunscreen that is designed to be hydrating, weightless, and seamless on the skin. It is available in two tints, light-medium and medium-deep, to help offset mineral sunscreen whitecast and even out skin tone. For instance, in August 2023, Agency by Curology, a US-based provider of personalized anti-aging skincare, launched SilkScreen SPF 50 sunscreen, which is designed to be hydrating, weightless, and seamless on the skin. It offers broad-spectrum UVA and UVB protection, defense against blue light, and defense against stresses from the environment. Formula that is hydrating, light in two shades, and seamless against the skin. Moreover, it is a good choice for people of all skin types who are looking for a sunscreen that is both effective and comfortable to wear.

In August 2023, E.l.f. Beauty Inc., a US-based cosmetics company, acquired Naturium for $355 million. Through this acquisition, E.l.f. Beauty aims to broaden its premium skincare portfolio, reinforce its position in the clean beauty segment, speed up innovation in high-performance formulations, and boost long-term brand value and market share. Naturium Inc. is a US-based skincare company known for its science-backed, high-efficacy formulations.

Major companies operating in the lotions (including sunscreens) market are Johnson and Johnson Services Inc., Procter & Gamble Company, Unilever plc, L'Oréal SA, Kimberly-Clark Corp., Colgate-Palmolive Company, Estée Lauder Companies Inc., Beiersdorf AG, L'Oréal USA Inc., Shiseido Co. Ltd., Coty Inc., Galderma Laboratories L.P., Avon Products Inc., Revlon Inc., The Hain Celestial Group Inc., St Ives, Crabtreeand Evelyn Ltd., Aveeno, Groupe Clarins, The Derma Co., Honasa Consumer Ltd., Jergens Inc., Murad LLC, Pharmaceutical Specialties Inc., La Roche-Posay Laboratoire Pharmaceutique, Avalon Natural Products Inc., EltaMD Inc., Hempz Pure Herbal Extracts, Laboratoires Dermatologiques Avene, Uprising Science Private Limited.

Asia-Pacific was the largest region in the lotions market in 2025. Western Europe was the second-largest region in the global lotions market. The regions covered in the lotions (including sunscreens) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lotions (including sunscreens) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lotion market consists of the sales of facial lotion, lotion for the hands and the feet. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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