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Narrowband IoT (NB-IoT) - Global Strategic Business Report

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    Report

  • 611 Pages
  • March 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 4845844
The global market for Narrowband IoT (NB-IoT) was valued at USD 5.8 Billion in 2024 and is projected to reach USD 24.2 Billion by 2030, growing at a CAGR of 27.1% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Narrowband IoT (NB-IoT) Market - Key Trends & Drivers Summarized

What Is Narrowband IoT, And Why Is It Revolutionizing Connectivity?

Narrowband IoT (NB-IoT), a cutting-edge low-power wide-area (LPWA) technology, has emerged as a pivotal innovation in the rapidly evolving Internet of Things (IoT) ecosystem. Unlike traditional connectivity technologies such as Wi-Fi and LTE, NB-IoT is designed for massive machine-type communications (mMTC) that prioritize low power consumption, extended coverage, and cost efficiency. Operating on licensed spectrum bands, NB-IoT utilizes existing cellular networks to connect billions of IoT devices globally.

The technology is particularly suitable for applications demanding infrequent data transmissions over wide geographic areas. Smart meters, agriculture sensors, industrial automation, and healthcare monitoring devices are some of the prominent use cases benefiting from NB-IoT's reliability and efficiency. Furthermore, its ability to penetrate through concrete walls and subterranean environments makes it ideal for urban deployments, such as smart city infrastructure. By addressing the challenges of network congestion and high power consumption, NB-IoT is laying the groundwork for seamless connectivity in an increasingly digital world.

Additionally, the adoption of NB-IoT is supported by its integration with existing 4G and 5G networks, allowing telecom operators to minimize deployment costs while scaling connectivity solutions. This blend of technical superiority and economic viability positions NB-IoT as a transformative force in industries where large-scale device connectivity is critical. Its standardized protocols and interoperability further enhance its appeal, driving widespread adoption across diverse sectors.

How Are Emerging Applications Pushing NB-IoT Adoption to New Heights?

The versatility of NB-IoT has catalyzed its adoption across industries, spurring innovative applications that were previously unattainable due to technical or economic constraints. One notable example is its role in advancing smart metering solutions for utilities. Gas, water, and electricity providers are leveraging NB-IoT to enable real-time data collection and analytics, improving operational efficiency and reducing costs. Similarly, the technology is becoming integral to environmental monitoring, where sensors track air quality, water levels, and soil conditions in remote locations.

Another burgeoning application lies in smart agriculture. NB-IoT-powered devices, such as moisture sensors and livestock trackers, are empowering farmers to optimize resources and enhance crop yields, even in remote regions. In healthcare, wearable devices embedded with NB-IoT modules are enabling continuous patient monitoring, providing critical data for timely medical interventions. Retail and logistics industries are also leveraging the technology for inventory tracking, asset monitoring, and supply chain optimization.

The role of NB-IoT in enhancing security systems is equally noteworthy. Applications range from remote surveillance to connected alarms, providing cost-effective solutions for urban and rural environments. Moreover, its potential in enabling Vehicle-to-Everything (V2X) communication is opening new avenues for connected mobility and autonomous vehicles. These diverse applications underscore NB-IoT's ability to unlock unprecedented opportunities, driving its adoption across both established and emerging markets.

What Are The Key Regional Trends Shaping The NB-IoT Landscape?

The global NB-IoT market exhibits significant regional variation, reflecting the diverse technological, regulatory, and economic environments across different geographies. In Asia-Pacific, countries such as China, India, and South Korea are at the forefront of NB-IoT adoption, driven by extensive government initiatives to promote smart city development and digital transformation. China, in particular, has emerged as a global leader, with state-backed telecom operators deploying large-scale NB-IoT networks to support industrial automation, energy management, and agriculture.

Europe is another key region where NB-IoT is gaining traction, propelled by stringent environmental regulations and a strong emphasis on energy efficiency. Utilities and public services in the European Union are adopting NB-IoT for smart metering and waste management, aligning with sustainability goals. North America, on the other hand, is witnessing robust growth due to the increasing demand for advanced IoT solutions in healthcare, transportation, and retail. The region's well-established telecom infrastructure and innovation-driven ecosystem further support NB-IoT adoption.

Meanwhile, emerging markets in Latin America and the Middle East are beginning to recognize the potential of NB-IoT for enabling cost-effective IoT deployments. These regions are prioritizing investments in smart agriculture and infrastructure development, creating new growth opportunities. Overall, the regional dynamics of the NB-IoT market highlight its ability to address diverse challenges and requirements, making it a truly global phenomenon.

What Factors Are Driving the Growth of the NB-IoT Market?

The growth in the global NB-IoT market is driven by several factors that are reshaping the landscape of connectivity and IoT deployment. Foremost among these is the increasing penetration of low-power IoT devices, which demand robust yet energy-efficient communication technologies. As industries adopt sensor-based systems to enhance automation and operational efficiency, the scalability and low cost of NB-IoT networks make them an attractive choice.

Consumer demand for smart home solutions and connected devices is another significant growth driver. From smart thermostats to connected security systems, NB-IoT is enabling a wide range of applications that align with changing consumer behavior and lifestyle preferences. Moreover, the expansion of 5G infrastructure is complementing the adoption of NB-IoT by offering improved network reliability and broader coverage.

In industrial sectors, the focus on Industry 4.0 initiatives is accelerating the integration of NB-IoT for predictive maintenance, supply chain management, and real-time monitoring. The growing emphasis on sustainable practices is further driving its adoption in environmental monitoring and resource optimization. Additionally, government initiatives and subsidies to promote IoT technologies are fostering market growth, particularly in developing economies.

Lastly, the increasing need for secure, reliable, and long-lasting connectivity in critical applications such as healthcare, automotive, and utilities underscores the importance of NB-IoT. The technology's ability to cater to these demands while ensuring cost efficiency positions it as a cornerstone of the global IoT ecosystem. As innovations continue to expand its capabilities, NB-IoT is poised to play a pivotal role in shaping the future of connected industries and smart living.

Report Scope

The report analyzes the Narrowband IoT (NB-IoT) market, presented in terms of market value (USD Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments

Application (Smart Metering, Asset Tracking, Alarms & Event Detectors, Smart Parking, Smart Bins, Other Applications); Component (Hardware, Software, Services); End-Use (Healthcare, Retail, Energy & Utilities, Transportation & Logistics, Agriculture, Smart Cities, Other End-Uses) .

Geographic Regions/Countries

World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Rest of Europe; Asia-Pacific; Rest of World.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Network Component segment, which is expected to reach $14.4 Billion by 2030 with a CAGR of a 25.1%. The Module Component segment is also set to grow at 30.4% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, valued at $1.5 Billion in 2024, and China, forecasted to grow at an impressive 25.8% CAGR to reach $3.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in USD from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Commsolid GmbH (Germany), Ericsson AB (Sweden), Huawei Technologies Co., Ltd. (China), Intel Corporation (USA), Nokia Corporation (Finland) and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Narrowband IoT (NB-IoT) Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Narrowband IoT (NB-IoT) Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Narrowband IoT (NB-IoT) Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Some of the 32 major companies featured in this Narrowband IoT (NB-IoT) market report include:

  • Commsolid GmbH (Germany)
  • Ericsson AB (Sweden)
  • Huawei Technologies Co., Ltd. (China)
  • Intel Corporation (USA)
  • Nokia Corporation (Finland)
  • Qualcomm, Inc. (USA)
  • Samsung Electronics Co., Ltd. (Korea)
  • Sequans Communications SA (France)
  • u-blox Holding AG (Switzerland)
  • Verizon Communications, Inc. (USA)
  • Vodafone Group PLC (United Kingdom)

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of COVID-19 and a Looming Global Recession
  • Narrowband IoT (NB-IoT) - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rapid Expansion of Smart Cities Sets the Stage for Growth in the NB-IoT Market
  • Increasing Demand for Smart Utility Meters Drives Adoption of NB-IoT Solutions
  • Rising Investments in IoT Infrastructure Strengthens Business Case for NB-IoT Deployment
  • Growing Integration with 5G Networks Expands Addressable Market Opportunity
  • Proliferation of Wearable Devices Drives Adoption of NB-IoT in Healthcare
  • Shift Towards Predictive Maintenance in Industry 4.0 Generates Demand for NB-IoT Sensors
  • Adoption of Smart Agriculture Practices Bodes Well for Market Expansion
  • Ability to Enable Connected Vehicles Throws the Spotlight on Automotive Applications
  • Rising Popularity of Smart Home Devices Drives Demand for NB-IoT-Powered Solutions
  • Development of New NB-IoT Modules Accelerates Innovation in IoT Applications
  • Increasing Need for Urban Infrastructure Optimization Strengthens the Role of NB-IoT
  • Growing Consumer Awareness of IoT Technologies Drives Adoption of NB-IoT Devices
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Narrowband IoT (NB-IoT) Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
  • Table 2: World Recent Past, Current & Future Analysis for Narrowband IoT (NB-IoT) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 3: World 6-Year Perspective for Narrowband IoT (NB-IoT) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Network Component by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 5: World 6-Year Perspective for Network Component by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 6: World Recent Past, Current & Future Analysis for Module Component by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 7: World 6-Year Perspective for Module Component by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 8: World Recent Past, Current & Future Analysis for In-Band Deployment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 9: World 6-Year Perspective for In-Band Deployment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for Guard-Band Deployment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 11: World 6-Year Perspective for Guard-Band Deployment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 12: World Recent Past, Current & Future Analysis for Standalone Deployment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 13: World 6-Year Perspective for Standalone Deployment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 14: World Recent Past, Current & Future Analysis for Wearable Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 15: World 6-Year Perspective for Wearable Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 16: World Recent Past, Current & Future Analysis for Alarm & Detector Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 17: World 6-Year Perspective for Alarm & Detector Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 18: World Recent Past, Current & Future Analysis for Smart Parking Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 19: World 6-Year Perspective for Smart Parking Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 20: World Recent Past, Current & Future Analysis for Smart Meter Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 21: World 6-Year Perspective for Smart Meter Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 22: World Recent Past, Current & Future Analysis for Smart Lighting Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 23: World 6-Year Perspective for Smart Lighting Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 24: World Recent Past, Current & Future Analysis for Tracker Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 25: World 6-Year Perspective for Tracker Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 26: World Recent Past, Current & Future Analysis for Other Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 27: World 6-Year Perspective for Other Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 28: World Recent Past, Current & Future Analysis for Energy & Utilities End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 29: World 6-Year Perspective for Energy & Utilities End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 30: World Recent Past, Current & Future Analysis for Healthcare End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 31: World 6-Year Perspective for Healthcare End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 32: World Recent Past, Current & Future Analysis for Consumer Electronics End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 33: World 6-Year Perspective for Consumer Electronics End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 34: World Recent Past, Current & Future Analysis for Manufacturing End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 35: World 6-Year Perspective for Manufacturing End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 36: World Recent Past, Current & Future Analysis for Automotive End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 37: World 6-Year Perspective for Automotive End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 38: World Recent Past, Current & Future Analysis for Infrastructure End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 39: World 6-Year Perspective for Infrastructure End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 40: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 41: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Narrowband IoT (NB-IoT) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
CANADA
JAPAN
  • Narrowband IoT (NB-IoT) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
CHINA
  • Narrowband IoT (NB-IoT) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
EUROPE
  • Narrowband IoT (NB-IoT) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
FRANCE
  • Narrowband IoT (NB-IoT) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
GERMANY
  • Narrowband IoT (NB-IoT) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
ITALY
UNITED KINGDOM
  • Narrowband IoT (NB-IoT) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
REST OF EUROPE
ASIA-PACIFIC
  • Narrowband IoT (NB-IoT) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
REST OF WORLDIV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Commsolid GmbH (Germany)
  • Ericsson AB (Sweden)
  • Huawei Technologies Co., Ltd. (China)
  • Intel Corporation (USA)
  • Nokia Corporation (Finland)
  • Qualcomm, Inc. (USA)
  • Samsung Electronics Co., Ltd. (Korea)
  • Sequans Communications SA (France)
  • u-blox Holding AG (Switzerland)
  • Verizon Communications, Inc. (USA)
  • Vodafone Group PLC (United Kingdom)

Table Information