Natural Skin Care Products Market Report 2025

This Natural Skin Care Products report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The natural skin care products market size has grown strongly in recent years. It will grow from $21.09 billion in 2024 to $23.06 billion in 2025 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to consumer health awareness, natural ingredient efficacy, ingredient transparency, rising skin health concerns, social media influence.

The natural skin care products market size is expected to see rapid growth in the next few years. It will grow to $36.32 billion in 2029 at a compound annual growth rate (CAGR) of 12%. The growth in the forecast period can be attributed to climate-resilient ingredients, customization and personalization, ethical and sustainable sourcing, wellness and self-care, ingredient transparency. Major trends in the forecast period include green beauty certification, cbd-infused skincare, anti-pollution skincare, digital beauty advisors, biotechnology and natural actives.

The growing awareness of the benefits of natural products is projected to drive the growth of the natural skincare products market. Natural skincare products are becoming increasingly popular due to their numerous health and therapeutic advantages for human skin. These products often contain ingredients such as Vitamin C, Vitamin D, Vitamin E, Resveratrol, alpha-hydroxy acid, and other natural compounds sourced from plants, which support the body’s optimal functioning and are easy to use. Furthermore, they are gentler on the skin, as they lack chemical compounds and synthetic ingredients like artificial fragrances, dyes, parabens, sulfates, phthalates, and other petrochemical substances found in conventional skincare products that can be harsh on the skin. Additionally, the public's shift in preference from traditional skincare products to natural options - driven by concerns over animal welfare during the production of regular skincare items - has led to increased use of natural skincare products. For instance, in May 2023, statistics published by the Organic Trade Association (OTA), a U.S.-based business association for the organic industry, indicated that organic food sales in the United States reached $61.7 billion in 2022, marking a 4.3% increase from $59.1 billion in 2021 and surpassing the $60 billion threshold for the first time. Therefore, the rising awareness of natural products is expected to enhance demand for natural skincare products throughout the forecast period.

The natural skincare products market is expected to witness growth due to the rising awareness of personal grooming. Personal grooming involves maintaining cleanliness, hygiene, well-groomed hair and nails, preventing body odor, and dressing appropriately. Natural skincare products contribute to personal grooming by offering a holistic approach to skincare, prioritizing health, ethics, and overall well-being. Survey results from the New York Post in October 2022 reveal insights into gender-specific grooming habits, emphasizing the importance of personal care practices. The majority, 90%, prioritize washing hands and bodies over other grooming aspects. Men and women exhibit varied preferences, with men focusing on nail trimming and shaving, while women prioritize skincare and hygiene routines. The increasing awareness of personal grooming is a driving force behind the natural skincare products market.

The increasing adoption of e-commerce for product distribution and maintaining exclusivity is a significant trend gaining traction in the natural skincare products market. Major cosmetic brands are transitioning from chemical and synthetic skincare items to naturally sourced alternatives. While these brands traditionally sell their products through offline and retail stores, they are now increasingly focused on expanding their online presence. Following the pandemic, social distancing measures necessitated the closure of offline stores, prompting organizations to shift towards e-commerce for selling their products. This shift has proven successful, with certain brands offering their products exclusively online, and more major companies embracing e-commerce as a distribution channel due to its accessibility, broader reach, and personalized options. For instance, in June 2023, Anherb Natural, an India-based herbal cosmetics company, introduced a new product line in the cosmetics sector. This line features all-natural ingredients, including essential oils and plant extracts, across various categories such as facial care, body care, and specialized items like herbal sunscreen and vitamin C products, all available through e-commerce platforms like Amazon and Myntra. This strategy not only addresses the rising consumer demand for natural skincare solutions but also capitalizes on the growing trend of e-commerce to distribute products while ensuring exclusivity and accessibility to a larger customer base.

Major companies in the natural skincare products market are focusing on developing innovative products with chemical-free organic formulations to meet the increasing demand. Chemical-free organic formulations refer to beauty products crafted from natural, plant-based ingredients without synthetic chemicals. In September 2022, Naturals Skincare, a UK-based cosmetics company, launched the 'Pearl' brand, offering a range of fresh skincare products, including an acne serum, a microdermabrasion facial scrub, and a professional-grade tool for at-home facials. Notable for their chemical-free and organic composition, these products cater to individuals seeking natural alternatives for skincare.

In April 2024, Syensqo, a Belgium-based science company, acquired JinYoung Bio for an undisclosed sum. This acquisition is intended to broaden its beauty care portfolio with innovative, natural, and high-value specialty skincare solutions, particularly focusing on biomimetic ceramides and biobased functional ingredients, while utilizing biotechnology for sustainable product development. JinYoung Bio is a South Korea-based provider of cosmetic ingredients, including biomimetic ceramides and a variety of biobased functional components.

Major companies operating in the natural skin care products market include The Procter & Gamble Company, The Estée Lauder Companies Inc., Mamaearth International Pvt. Ltd., Unilever PLC, The Clorox Company, Cosmetic Solutions Innovation Labs LLC, TY Cosmetic Co. Ltd., Vitelle Labs LP, InSpec Solutions LLC, BeBeauty Products & Private Label, AMR Labs, Health and Natural Beauty USA Corp, Nutrix International LLC, Skinlys, Bionat, Biddiscombe International, KBL Cosmetics, Botanic Beauty Labs, Dreamline Brands Inc., NutraSkin USA, Radical Cosmetics, SLC Custom Packaging, Spa De Soleil Inc., Sunfood Nutraceuticals, Tropical Products Inc.

Western Europe was the largest region in the natural skin care products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural skin care products market share report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the natural skin care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Natural skincare products are cosmetic products applied to the skin and are considered safer than synthetic skincare products. They are formulated with botanical ingredients and are free of synthetic fragrances, dyes, sulfates, and petrochemical ingredients such as phthalates, parabens, petrolatum, and others, distinguishing them from regular skincare products.

The main types of natural skincare products encompass facial care and body care. Natural facial care involves products designed for cleaning the skin on the face and neck, including lotions, serums, face wash, and more, all made from natural ingredients. These products are categorized based on price range into mass and premium segments and are distributed through various channels such as direct selling, hypermarkets and supermarkets, e-commerce, specialty stores, and others.

The natural skin care products market research report is one of a series of new reports that provides natural skin care products market statistics, including natural skin care products industry global market size, regional shares, competitors with a natural skin care products market share, detailed natural skin care products market segments, market trends and opportunities, and any further data you may need to thrive in the natural skin care products industry. This natural skin care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The natural skin care products market consists of sales of facial care products including cleansers and moisturizers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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