Platysmaplasty Treatment Market Report 2025

This Platysmaplasty Treatment market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The platysmaplasty treatment market size has grown strongly in recent years. It will grow from $1.08 billion in 2024 to $1.17 billion in 2025 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to aging population demographics, increasing awareness about cosmetic procedures, technological advancements in surgical techniques, a rise in disposable income, and the and the influence of celebrity culture.

The platysmaplasty treatment market size is expected to see strong growth in the next few years. It will grow to $1.59 billion in 2029 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to growing demand for minimally invasive procedures, advancements in non-surgical alternatives, the expansion of medical tourism, regulatory changes affecting safety standards, and shifting societal attitudes towards aging and appearance. Major trends in the forecast period include increasing demand for minimally invasive procedures, the adoption of advanced technology such as robotic-assisted surgery, growing preference for outpatient procedures, the expansion of the aging population demographic, and the and the development of customized treatment plans tailored to individual patient needs.

The growing demand for cosmetic procedures is expected to drive the expansion of the platysmaplasty treatment market. Cosmetic procedures include a variety of surgical and non-surgical interventions aimed at enhancing or modifying a person’s appearance for aesthetic reasons. This rising demand is fueled by societal focus on appearance, advancements in medical technology, and the increasing acceptance of aesthetic enhancements as a means to boost self-esteem and improve overall well-being. Platysmaplasty treatment, which addresses sagging or aging skin in the neck area, helps provide patients with a more youthful and refreshed appearance. For example, the Global Survey 2022 report by the International Society of Aesthetic Plastic Surgery, a professional organization for board-certified aesthetic plastic surgeons, revealed an 11.2% increase in procedures performed by plastic surgeons in 2022, with over 14.9 million surgical procedures conducted globally. Over the past four years, aesthetic surgery has seen a consistent rise, with a 41.3% increase. As a result, the growing demand for cosmetic procedures is expected to propel the growth of the platysmaplasty treatment market.

Leading companies in the platysmaplasty treatment market are focusing on innovative technologies like Renuvion to improve surgical results, shorten recovery times, and increase patient satisfaction by offering minimally invasive solutions that promote skin tightening and contouring. Renuvion technology uses a combination of helium plasma and radiofrequency energy to generate a controlled, gentle heating effect on the skin, aiding in tightening and rejuvenation. For example, in January 2023, Apyx Medical Corporation, a US-based medical equipment manufacturer, introduced the Apyx One Console, a significant innovation in the cosmetic surgery market. The console uses both radiofrequency energy and helium plasma, essential for cutting, coagulating, and ablating soft tissue during surgical procedures. The Apyx One Console is not only a cutting-edge device but also a vital tool in the platysmaplasty treatment market, enhancing surgical performance and patient satisfaction with its advanced technology.

In June 2022, Sono Bello, a US-based provider of personalized cosmetic procedures for body contouring and facial rejuvenation, completed the acquisition of Body Sculpt International for an undisclosed sum. This acquisition strengthens Sono Bello's position as the foremost national brand for safe and effective liposuction surgery and body contouring procedures. Body Sculpt International specializes in neck lift surgeries and body contouring procedures, further enhancing Sono Bello's portfolio.

Major companies operating in the platysmaplasty treatment market are Mayo Clinic, Cleveland Clinic Foundation, Duke Health, Lumenis Ltd., Cutera Inc., Lutronic Corporation, Sinclair Pharma plc, Candela Corporation, Merz Aesthetics, Piedmont Plastic Surgery & Dermatology, Quanta System S.p.A., Long Island Plastic Surgical Group, Westlake Dermatology & Cosmetic Surgery, Allergan Aesthetics, The Esthetic Clinics, Cadogan Clinic, BTL Aesthetics Inc., Avenue Plastic Surgery, Dr. Cat Plastic Surgery, Los Angeles Plastic Surgery Clinic, Nazarian Plastic Surgery, The Istanbul Aesthetic Center, Cypris Medical, Marina Plastic Surgery, Elite Plastic Surgery.

North America was the largest region in the platysmaplasty treatment market in 2024. The regions covered in the platysmaplasty treatment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the platysmaplasty treatment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Platysmaplasty treatment entails a surgical procedure designed to enhance the aesthetics of the neck by tightening muscles and reducing surplus skin. It specifically addresses the platysma muscle, which can slacken over time due to aging or weight loss, resulting in the formation of neck bands or a turkey-wattle appearance.

The primary categories of procedures in platysmaplasty treatments include surgical and non-surgical methods. Surgical platysmaplasty employs invasive techniques, involving incisions in the neck region to directly access and tighten the platysma muscle. These treatments cater to both genders, male and female, and are commonly conducted in cosmetic surgery clinics and hospitals.

The platysmaplasty treatment market research report is one of a series of new reports that provides platysmaplasty treatment market statistics, including platysmaplasty treatment industry global market size, regional shares, competitors with a platysmaplasty treatment market share, detailed platysmaplasty treatment market segments, market trends and opportunities, and any further data you may need to thrive in the platysmaplasty treatment industry. This platysmaplasty treatment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The platysmaplasty treatment market consists of revenues earned by entities by providing services such as consultation and assessment, postoperative care, skincare, and maintenance. The market value includes the value of related goods sold by the service provider or included within the service offering. The platysmaplasty treatment market also includes sales of surgical instruments, equipment, implants, materials, topical treatments, and compression garments. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.