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The Non-Woven Wipes Market grew from USD 5.88 billion in 2023 to USD 6.42 billion in 2024. It is expected to continue growing at a CAGR of 9.59%, reaching USD 11.16 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
Non-woven wipes are disposable and durable cleaning aids made from non-woven fabrics, designed for diverse applications across several sectors. Their scope extends to personal care, household cleaning, industrial use, and medical applications. The necessity for non-woven wipes is grounded in their convenience, effectiveness, and hygienic properties, making them indispensable in everyday cleaning tasks and specialized sanitation processes. In terms of end-use scope, they are prevalent in industries ranging from healthcare for disinfecting surfaces to consumer products for personal hygiene. The market for non-woven wipes is driven by factors such as increasing health awareness, demand for effective cleaning solutions, and advancements in non-woven fabric technology. The rising preference for eco-friendly and biodegradable products also propels growth as companies innovate to meet sustainable consumer demands.
Recent opportunities emerge with the expansion of e-commerce distribution channels, allowing manufacturers to reach broader audiences quickly. Developing multi-functional wipes that cater to specific uses, such as disinfecting as well as moisturizing in personal care, could further engage consumer interest. However, challenges such as fluctuating raw material prices and environmental concerns regarding the disposal of non-biodegradable wipes can limit growth. Regulations pushing for reduced plastic usage present both a challenge and an opportunity; while they restrict traditional products, they stimulate innovation in sustainable alternatives.
Innovation can be fostered in developing biodegradable and compostable wipes and enhancing wipe technology to include smart or sensor-integrated features for novel applications. Sustainability-focused research could explore alternative raw materials, reducing environmental impact while maintaining efficacy. The market is characterized by a dynamic competitive environment where consumer trends and regulatory pressures continually reshape demand and innovation pathways. Companies aiming to excel in this space should focus on sustainability, efficiency, and value-added features to tap into changing consumer preferences and leverage emerging market dynamics effectively.
Understanding Market Dynamics in the Non-Woven Wipes Market
The Non-Woven Wipes Market is rapidly evolving, shaped by dynamic supply and demand trends. These insights provide companies with actionable intelligence to drive investments, develop strategies, and seize emerging opportunities. A comprehensive understanding of market dynamics also helps organizations mitigate political, geographical, technical, social, and economic risks while offering a clearer view of consumer behavior and its effects on manufacturing costs and purchasing decisions.- Market Drivers
- Rising use of wipes in food service and health care applications
- Busy lifestyle and high disposable income of consumers
- Popularity due to excellent absorption and softness
- Market Restraints
- Volatility associated with raw material prices
- Market Opportunities
- Expanding patent filings for non-woven wipes
- Sustainability advancements in non-woven products
- Market Challenges
- Lack of finishing and flushability of nonwoven wipes
Exploring Porter’s Five Forces for the Non-Woven Wipes Market
Porter’s Five Forces framework further strengthens the insights of the Non-Woven Wipes Market, delivering a clear and effective methodology for understanding the competitive landscape. This tool enables companies to evaluate their current competitive standing and explore strategic repositioning by assessing businesses’ power dynamics and market positioning. It is also instrumental in determining the profitability of new ventures, helping companies leverage their strengths, address weaknesses, and avoid potential pitfalls.Applying PESTLE Analysis to the Non-Woven Wipes Market
External macro-environmental factors deeply influence the performance of the Non-Woven Wipes Market, and the PESTLE analysis provides a comprehensive framework for understanding these influences. By examining Political, Economic, Social, Technological, Legal, and Environmental elements, this analysis offers organizations critical insights into potential opportunities and risks. It also helps businesses anticipate changes in regulations, consumer behavior, and economic trends, enabling them to make informed, forward-looking decisions.Analyzing Market Share in the Non-Woven Wipes Market
The Non-Woven Wipes Market share analysis evaluates vendor performance. This analysis provides a clear view of each vendor’s standing in the competitive landscape by comparing key metrics such as revenue, customer base, and other critical factors. Additionally, it highlights market concentration, fragmentation, and trends in consolidation, empowering vendors to make strategic decisions that enhance their market position.Evaluating Vendor Success with the FPNV Positioning Matrix in the Non-Woven Wipes Market
The Non-Woven Wipes Market FPNV Positioning Matrix is crucial in evaluating vendors based on business strategy and product satisfaction levels. By segmenting vendors into four quadrants - Forefront (F), Pathfinder (P), Niche (N), and Vital (V) - this matrix helps users make well-informed decisions that best align with their unique needs and objectives in the market.Strategic Recommendations for Success in the Non-Woven Wipes Market
The Non-Woven Wipes Market strategic analysis is essential for organizations aiming to strengthen their position in the global market. A comprehensive review of resources, capabilities, and performance helps businesses identify opportunities for improvement and growth. This approach empowers companies to navigate challenges in the increasingly competitive landscape, ensuring they capitalize on new opportunities and align with long-term success.Key Company Profiles
The report delves into recent significant developments in the Non-Woven Wipes Market, highlighting leading vendors and their innovative profiles. These include Ahlstrom-Munksjö Oyj, Asahi Kasei Corporation, Berry Global Inc., Cygnus Group, DuPont de Nemours, Inc., Exxon Mobil Corporation, Fibertex Nonwovens A/S, Fiberweb India Ltd., Hollingsworth & Vose, Kimberly-Clark Corporation, Kt Exports (India) Pvt. Ltd., P.H. Glatfelter Company, PFNonwovens Group, Suominen Corporation, and Toray Industries, Inc..Market Segmentation & Coverage
This research report categorizes the Non-Woven Wipes Market to forecast the revenues and analyze trends in each of the following sub-markets:- Product Type
- Dry Wipes
- Wet Wipes
- Material
- Cellulose-Based Fibers
- Latex Binders
- Petroleum-Based Materials
- Specialty Fibers
- Type
- Disposable Wipes
- Non-Disposable Wipes
- Sales Channel
- Departmental Stores
- Modern Trade Channel
- Online Store
- Application
- Automotive Industry
- Food Service
- Hygiene Product
- Medical Industry
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report provides a detailed overview of the market, exploring several key areas:
- Market Penetration: A thorough examination of the current market landscape, featuring comprehensive data from leading industry players and analyzing their reach and influence across the market.
- Market Development: The report identifies significant growth opportunities in emerging markets and assesses expansion potential within established segments, providing a roadmap for future development.
- Market Diversification: In-depth coverage of recent product launches, untapped geographic regions, significant industry developments, and strategic investments reshaping the market landscape.
- Competitive Assessment & Intelligence: A detailed analysis of the competitive landscape, covering market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, technological advancements, and innovations in manufacturing by key market players.
- Product Development & Innovation: Insight into groundbreaking technologies, R&D efforts, and product innovations that will drive the market in future.
Additionally, the report addresses key questions to assist stakeholders in making informed decisions:
- What is the current size of the market, and how is it expected to grow?
- Which products, segments, and regions present the most attractive investment opportunities?
- What are the prevailing technology trends and regulatory factors influencing the market?
- How do top vendors rank regarding market share and competitive positioning?
- What revenue sources and strategic opportunities guide vendors' market entry or exit decisions?
With the purchase of this report at the Multi-user License or greater level, you will have access to one hour with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This will need to be used within three months of purchase.
This report also includes a complimentary Excel file with data from the report for purchasers at the Site License or greater level.
Table of Contents
1. Preface
2. Research Methodology
4. Market Overview
5. Market Insights
6. Non-Woven Wipes Market, by Product Type
7. Non-Woven Wipes Market, by Material
8. Non-Woven Wipes Market, by Type
9. Non-Woven Wipes Market, by Sales Channel
10. Non-Woven Wipes Market, by Application
11. Americas Non-Woven Wipes Market
12. Asia-Pacific Non-Woven Wipes Market
13. Europe, Middle East & Africa Non-Woven Wipes Market
14. Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
The leading players in the Non-Woven Wipes Market, which are profiled in this report, include:- Ahlstrom-Munksjö Oyj
- Asahi Kasei Corporation
- Berry Global Inc.
- Cygnus Group
- DuPont de Nemours, Inc.
- Exxon Mobil Corporation
- Fibertex Nonwovens A/S
- Fiberweb India Ltd.
- Hollingsworth & Vose
- Kimberly-Clark Corporation
- Kt Exports (India) Pvt. Ltd.
- P.H. Glatfelter Company
- PFNonwovens Group
- Suominen Corporation
- Toray Industries, Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 194 |
| Published | October 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 6.42 Billion |
| Forecasted Market Value ( USD | $ 11.16 Billion |
| Compound Annual Growth Rate | 9.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 16 |
