North America Adventure Tourism Market Outlook, 2028

The North American adventure tourism market is an exciting and rapidly expanding segment within the larger travel and leisure business, distinguished by its unwavering appeal to thrill seekers and daring explorers. North America's huge and diverse geographical geography, ranging from steep mountain ranges to pristine coastlines and lush woods, provides a plethora of exhilarating activities for a wide range of adventure seekers. Whether it's adrenaline-pumping activities like rock climbing, white-water rafting, or zip-lining, or more tranquil pursuits like wildlife safaris and nature hikes, the region offers a rich tapestry of opportunities for travellers to immerse themselves in this continent's natural beauty and rugged landscapes.

The market's expansion is being pushed further by a growing need for authentic, immersive experiences, sustainability, and the increasing accessibility of remote and pristine wilderness areas, thereby making it a sector poised for continued expansion and innovation. The continent's enormous and varied geographical topography, which includes rocky mountain ranges, huge coastlines, deep forests, and unique ecosystems, is a key element contributing to the expansion of adventure tourism in North America. The region's allure stems from its capacity to provide visitors with spectacular natural experiences while encouraging physical exercise and outdoor exploration.

The sector also benefits from the growing demand for authentic, environmentally friendly, and culturally immersing travel experiences. Adventure tourism operators are infusing elements of responsible tourism and ecotourism into their products as more travellers desire to interact with nature and local people.

The United States and Canada share a vast network of national parks and protected areas, making them ideal destinations for adventure travel. Millions of visitors visit iconic parks like Yellowstone, Yosemite, Banff, and Jasper each year for outdoor adventures and wildlife encounters. Winter sports fans will find North America to be a prime destination. The area is home to world-class ski resorts such as Aspen, Whistler, and Vail, which provide world-class skiing, snowboarding, and winter adventure sports.

According to the research report"North America Adventure Tourism Market Outlook, 2028,", the North America Adventure Tourism market was valued at more than USD 95 billion in 2022. Water-based adventures abound in North America, including surfing in California, kayaking in Alaska, and scuba diving in the Florida Keys. A variety of water activities are available on the continent in various lakes, rivers, and coastal areas. In North America, adventure travellers can have up-close interactions with a variety of animals, from whale watching in the Pacific Northwest to bear safaris in Alaska and bird watching in the Everglades.

National parks and wildlife reserves provide wildlife aficionados with one-of-a-kind experiences. A number of adventure events are held on the continent, attracting both participants and spectators. Outdoor adventure films are showcased and inspired at events such as the Telluride Mountain Film Festival and the Banff Mountain Film Festival.

The proximity of the United States and Canada provides for cross-border adventure tourism. Travellers cross international borders to visit the rough landscapes of the Pacific Northwest or the Great Lakes region. In North America, there is a growing trend of travellers seeking outdoor and nature-based activities. Individuals can connect with the natural world, escape urban life, and engage in physical activities in beautiful settings through adventure tourism. Adventure events and festivals, such as outdoor races, adventure races, and extreme sports competitions; attract both participants and spectators, resulting in a growing sub-sector within adventure tourism. The use of social media platforms and influencer marketing has dramatically increased the reach of adventure tourism. Influencers' experiences inspire travellers, sparking interest in adventurous activities and places.

Eco-adventures, agritourism, ecotourism, and dark tourism are examples of specialised businesses within the adventure tourism business. These specialist categories cater to travellers with specific interests, broadening the market even further. The growing emphasis on health and fitness, along with a desire for unique experiences, has led many people to incorporate adventure activities into their fitness routines and personal growth objectives.

According to the report, the major countries covered in this report are the USA, Canada, and Mexico. Among them, the USA leads the market. The USA boasts a diverse landscape, including mountains, forests, deserts, and coastlines, offering a wide range of adventure activities. The country has numerous national parks and protected areas, providing opportunities for activities like hiking, camping, and wildlife viewing. The country's economic strength contributes to a robust adventure tourism industry, as people have the financial means to pursue these experiences. Based on the types that are segmented into hard and soft, among them in North America, the soft is leading the market with the highest market share. Soft adventure activities are often more accessible and inclusive, appealing to a broader demographic. Activities like hiking, nature walks, and cultural tours can be enjoyed by people of various fitness levels and ages.

There is an increasing awareness of environmental sustainability, and soft adventure activities align well with eco-friendly tourism. Nature-based experiences, bird watching, and low-impact activities are in demand as travellers seek to minimise their ecological footprint. Soft adventures often involve cultural immersion, providing tourists with the opportunity to engage with local communities, learn about traditions, and savour regional cuisines. This cultural aspect adds a unique and enriching dimension to the travel experience.

In terms of the activities, they are segmented into land-based activities, water-based activities, and air-based activities. In North America, the air-way activity is a growing market. The diverse landscapes of North America, from majestic mountains to coastal vistas, make it an ideal region for scenic flights and aerial tours. Travellers seek the thrill of experiencing these breathtaking landscapes from the air, contributing to the growth of air adventure tourism. Helicopter rides over iconic landmarks and hot-air balloon excursions offer a unique perspective and an adrenaline rush. These activities provide a combination of adventure and scenic beauty, attracting tourists looking for memorable experiences. The popularity of extreme adventure activities like skydiving and paragliding has increased. Tourists are drawn to the excitement and challenge of these activities, and North America offers diverse locations for enthusiasts to enjoy these airborne adventures.

Based on the types of travellers, they are segmented into solo, group, family, and couples. Among them, the family is a growing market. North America offers a wide range of family-friendly destinations with diverse attractions, including national parks, theme parks, beaches, and cultural landmarks. These destinations cater to the interests and preferences of families seeking adventure. The region provides a variety of adventure activities suitable for different age groups, ensuring that families can find activities that appeal to both parents and children. This can include hiking, wildlife safaris, water sports, and more.

According to the report, the age group is segmented into the below 30 years, 30-50 years, and above 50 years. Among them, the above 50 years is a growing market, and many individuals above 50 are adopting healthier and more active lifestyles. They see adventure tourism as a way to stay fit, engage in physical activities, and maintain overall well-being. With longer life expectancies, individuals in their 50s and beyond are more open to exploring new experiences and pursuing adventurous activities, viewing life as an ongoing adventure. As children leave home and individuals retire, there is more time and flexibility for travel. Adventure tourism becomes an attractive option for those seeking excitement and fulfilment during this stage of life. Based on the sales channel, which is segmented into travel agents and direct among them, the travel agents will grow at the highest rate.

The adventure tourism market in North America is diverse, offering a wide range of activities from hiking and skiing to wildlife safaris. Adventure tourism agents play a crucial role in curating and promoting these diverse offerings, catering to a broad spectrum of interests. Adventure tourism agents excel at creating customised itineraries based on individual preferences and capabilities. This tailored approach attracts travellers looking for personalised and unique adventure experiences that meet their specific interests and requirements.

Companies Covered in this report:

Globus Tours, Topdeck Travel, World Expeditions, Recreational Equipment, Inc, Thomson Family Adventures, International Expedition, Make My Trip Pvt.Ltd., Austin Adventures, G Adventures, Cox & Kings Ltd., Intrepid Travel, ROW Adventures.

Considered in this report:

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• North America market with its value and forecast along with its segments
• Country-wise market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country Covered in this report:

• United States
• Canada
• Mexico

By Type

• Hard
• Soft

By Activity

• Land Based Activity
• Water Ways Activity
• Air Ways Activity

By Type of Traveller

• Solo
• Group
• Family
• Couples

By Age Group

• Below 30 Years
• 30-50 Years
• Above 50 Years

By Sales Channel

• Travel Agents
• Direct

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Food Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


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