North America B2B E-Commerce Marketplaces 2024: Reveals As Estimated in 2023, B2B Marketplace Sales in the U.S. Reached a Value of Over EUR 0.2 trillion
Cautious Growth in Marketplace Adoption
North American companies are gradually embracing B2B E-Commerce marketplaces. In 2023, over 60% of companies reported that less than 25% of their purchases were made through these platforms, indicating a careful move away from traditional procurement.
Challenges in Adoption
Ongoing issues such as insufficient searchable product information and subpar user experiences continue to hamper broader adoption. Over half of companies struggle to find detailed product information, while more than 40% experience slow loading times and unintuitive interfaces.
AI-Driven Innovation
Artificial intelligence is a key driver of innovation in B2B E-Commerce, enhancing everything from trend forecasting to procurement automation. As AI technology advances, B2B marketplaces are expected to become increasingly vital to business operations in North America.
The report explores key trends in the adoption of digital marketplaces, the challenges companies face, and the role of technological advancements in shaping the future of B2B transactions in North America.
Cautious Growth in Marketplace Adoption
North American companies are gradually embracing B2B E-Commerce marketplaces. In 2023, over 60% of companies reported that less than 25% of their purchases were made through these platforms, indicating a careful move away from traditional procurement.
Report Coverage
- This report covers the B2B E-Commerce marketplace market in North America. Major trends and topics are covered in the report. A broad definition of B2B ECommerce is used by some original sources cited in this report might include both B2B and B2C E-Commerce.
- This report contains relevant regional comparisons, information about market trends, B2B platforms, B2B marketplace market sizes and companies, B2B buyer sentiment and challenges. Not all types of information were included for each section, due to varying data availability.
Questions Covered:
- What are the major pain points faced by North American companies when using B2B E-Commerce marketplaces in 2023?
- How are technological advancements influencing B2B E-Commerce marketplaces in North America as of 2023?
- Which B2B marketplace had a dominant presence in the U.S. by December 2022?
- What was the most valued benefit of using B2B marketplaces among North American companies in 2023?
- In 2023, what percentage of B2B purchases in North America were made through online marketplaces?
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Table of Contents
1. Key Takeaways
2. Management Summary
3. North America Regional B2B E-Commerce Marketplaces
- Breakdown of B2B Purchases Made on B2B Marketplaces, by Share, in %, 2023e
- Breakdown of B2B Purchases Made on B2B Marketplaces in the Next 12 Months, by Share, in %, 2023e
- Breakdown of Preferences For Purchases Through B2B Marketplaces Over Traditional Purchasing Arrangements, in %, 2023e
- B2B Marketplaces Used to Find And Purchase Supplies, in % of Companies, 2023e
- Breakdown of Supplier Number Used by Companies, in %, 2023e
- Experienced B2B Marketplace Features, in % of Companies, 2023e
- Top Pain Points Experienced on B2B Marketplaces, in % of Companies, 2023e
- Most Significant Benefits Realized From Purchasing Through B2B Marketplaces, in % of Companies, 2023e
- Least Significant Benefits Realized From Purchasing Through B2B Marketplaces, in % of Companies, 2023e
4. U.S. B2B E-Commerce Marketplaces
- B2B E-Commerce Marketplaces Market Overview, August 2024
- B2B E-Commerce Site Sales, in USD trillion, 2022e-2026f
- Share of B2B E-Commerce Site Sales Making Up Total B2B Electronic Sales, in % of Total B2B Electronic Sales, 2022e-2026f
- B2B E-Commerce Marketplace Sales Value, in USD billion, & in % of Y-o-Y Change, in %, 2020-2023
- Share of B2B E-Commerce Marketplace Sales Making Up Total Electronic Sales, in % of Total Electronic Sales, 2020-2023
- Share of B2B E-Commerce Marketplace Sales Making Up Total B2B Sales, in % of Total B2B Sales, 2019-2023
- B2B Sales Origin, by Sales Value, in USD trillion, 2023e
- Breakdown of B2B Product Sales, by Channel, in %, 2023e
- Share of B2B E-Commerce Making Up Total B2B Sales, in %, 2021 & 2027f
- Share of Companies That Sell Through Third-Party Marketplaces Like Amazon, in %, December 2022
- Amazon Business Product Sales Value, in USD billion, 2022 & 2023e
- Electronic Purchasing Options In Which B2B Buyers Participate, in % of B2B Buyers, 2023e
- Breakdown of Total B2B Spending of Companies Done Via Amazon Business, in %, 2023e
- Share of B2B Buyer That Do More Than a Quarter of Their Purchases On Amazon Business, in %, 2023e
- Share of B2B Buyers That Do More Than Half of Their Purchasing On Amazon Business, in %, 2023e
- Share of B2B Buyers That Do Not Buy Anything On Amazon Business, in %, 2023e
- Share of B2B Buyers That Buy On Other B2B Marketplaces Than Amazon Business, in %, 2023e
- Overview of Selected B2B Marketplaces, April 2024 (1 of 3)
- Overview of Selected B2B Marketplaces, April 2024 (2 of 3)
- Overview of Selected B2B Marketplaces, April 2024 (3 of 3)
- Critical Features of Selected B2B Marketplaces, April 2024 (1 of 2)
- Critical Features of Selected B2B Marketplaces, April 2024 (2 of 2)
- Comparison of Amazon Business to Amazon, 2023e
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Global Sources
- eWorldTrade
- SeeBiz
- Amazon Business
- Alibaba
- Thomasnet
