The North America Baby Personal Care Market would witness market growth of 5.9% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 3,615.0 million units, showcasing a growth of 11.9% (2020-2023).
Toiletries play a fundamental role in the market, offering essential products designed to maintain cleanliness, hygiene, and comfort for infants and toddlers. From gentle cleansers and shampoos to baby wipes and diaper creams, toiletries are formulated with mild ingredients tailored to the unique needs of delicate baby skin. Therefore, total consumption of toiletries in the US Market was 2,775.8 million units in 2023.
The US market dominated the North America Baby Personal Care Market by Country in 2023 and would continue to be a dominant market till 2031; thereby, achieving a market value of $29,959.9 Million by 2031. The Canada market is experiencing a CAGR of 8.3% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 7.3% during (2024 - 2031).
The market encompasses a wide range of items designed to address the specific needs of infants and toddlers. These products find applications across multiple infant care areas, including hygiene, skincare, grooming, and overall well-being. For instance, diapers and wipes are among the most essential baby care products for managing and maintaining cleanliness during diaper changes. Diapers offer absorbency and leakage protection, keeping babies dry and comfortable throughout the day and night.
Bath time is essential to a baby’s daily routine, and bath products are crucial in cleansing, moisturizing, and soothing a baby’s skin. Body wash, soap, and shampoo for babies all delicately remove dirt and pollutants from the skin without altering its natural moisture balance. Bath oils and bubble baths add a touch of luxury and relaxation to the bathing experience, leaving the baby’s skin soft and supple.
The proliferation of e-commerce platforms makes baby personal care products more accessible to consumers across Canada. Parents, especially those residing in remote or underserved areas, can conveniently access a wide range of baby care essentials online, expanding the market reach and penetration of baby personal care brands. The expansion of e-commerce platforms makes such products more accessible to consumers across Mexico, including those in remote or underserved areas where brick-and-mortar stores may be limited. As per the ITA, e-commerce retail trade sales in Canada amounted to an all-time high of US$3.82 billion in December 2020. 75% of Canadians, or more than 27 million people, used e-commerce in 2022. In addition, by 2025, this percentage is projected to increase to 77.6%. Hence, the expansion of the region’s e-commerce sector is driving the market’s growth.
Based on Product, the market is segmented into Toiletries, Cosmetics, and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Online, and Specialty Stores & Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Toiletries play a fundamental role in the market, offering essential products designed to maintain cleanliness, hygiene, and comfort for infants and toddlers. From gentle cleansers and shampoos to baby wipes and diaper creams, toiletries are formulated with mild ingredients tailored to the unique needs of delicate baby skin. Therefore, total consumption of toiletries in the US Market was 2,775.8 million units in 2023.
The US market dominated the North America Baby Personal Care Market by Country in 2023 and would continue to be a dominant market till 2031; thereby, achieving a market value of $29,959.9 Million by 2031. The Canada market is experiencing a CAGR of 8.3% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 7.3% during (2024 - 2031).
The market encompasses a wide range of items designed to address the specific needs of infants and toddlers. These products find applications across multiple infant care areas, including hygiene, skincare, grooming, and overall well-being. For instance, diapers and wipes are among the most essential baby care products for managing and maintaining cleanliness during diaper changes. Diapers offer absorbency and leakage protection, keeping babies dry and comfortable throughout the day and night.
Bath time is essential to a baby’s daily routine, and bath products are crucial in cleansing, moisturizing, and soothing a baby’s skin. Body wash, soap, and shampoo for babies all delicately remove dirt and pollutants from the skin without altering its natural moisture balance. Bath oils and bubble baths add a touch of luxury and relaxation to the bathing experience, leaving the baby’s skin soft and supple.
The proliferation of e-commerce platforms makes baby personal care products more accessible to consumers across Canada. Parents, especially those residing in remote or underserved areas, can conveniently access a wide range of baby care essentials online, expanding the market reach and penetration of baby personal care brands. The expansion of e-commerce platforms makes such products more accessible to consumers across Mexico, including those in remote or underserved areas where brick-and-mortar stores may be limited. As per the ITA, e-commerce retail trade sales in Canada amounted to an all-time high of US$3.82 billion in December 2020. 75% of Canadians, or more than 27 million people, used e-commerce in 2022. In addition, by 2025, this percentage is projected to increase to 77.6%. Hence, the expansion of the region’s e-commerce sector is driving the market’s growth.
Based on Product, the market is segmented into Toiletries, Cosmetics, and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Online, and Specialty Stores & Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- L'Oreal S.A.
- Dabur India Ltd.
- Abbott Laboratories
- Unilever PLC
- The Procter & Gamble Company
- Kimberly-Clark Corporation
- Johnson & Johnson
- Beiersdorf AG
- Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
- Avon Products, Inc. (Natura &Co Holding S.A.)
Market Report Segmentation
By Product (Volume, Million Units, USD Billion, 2020-2031)- Toiletries
- Cosmetics
- Others
- Hypermarkets & Supermarkets
- Online
- Specialty Stores & Others
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. North America Baby Personal Care Market by Product
Chapter 6. North America Baby Personal Care Market by Distribution Channel
Chapter 7. North America Baby Personal Care Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- L'Oreal S.A.
- Dabur India Ltd.
- Abbott Laboratories
- Unilever PLC
- The Procter & Gamble Company
- Kimberly-Clark Corporation
- Johnson & Johnson
- Beiersdorf AG
- Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
- Avon Products, Inc. (Natura &Co Holding S.A.)
Methodology
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