North America Baking Ingredients Market Outlook, 2028

The ingredients that go into baked goods like bread, cookies, biscuits, rolls, pies, cakes, and pastries are known as bakery ingredients. The market is being driven by an increase in demand for convenience foods and healthier eating habits. Products are made by leading players and multibillion-dollar businesses to keep up with consumer trends and grow their businesses to get a bigger share of the market. Bakery ingredients are food additives that help baked goods keep their freshness, softness, and flavour while also making them last longer and adding more protein to them. These items are frequently regarded as the most fundamental foods for human nutrition and come in a variety of flavours. The primary drivers of industry expansion are an increase in the demand for convenience foods and healthier eating. The demand for gluten-free bakery goods like cakes, pastries, bread, and muffins among North American consumers is driving the market's expansion due to an increase in health consciousness. Market expansion is anticipated to be fueled by the availability of low-calorie, fat-free, and cholesterol-free products. In addition, the market's expansion is aided by an increase in demand for whole grains and bread made with wheat, both of which contain a lot of fibre and protein. This trend is likely to continue during the time frame that has been forecast. The number of women working has significantly increased across all regions as times have changed. Bakery Ingredients were needed as a result of the growing number of working women and the time constraints they face. Traditional home-cooked food is being replaced by ready-to-eat barbecue fare. Due to their hectic lifestyles, the majority of people in North America choose wraps, buns, and snacks over time. This has made Bakery ingredients more popular in the region. North America has a significant market for baking ingredients, driven by the high consumption of baked goods and the presence of numerous commercial bakeries, retail bakeries, and home baking enthusiasts. The industry has experienced steady growth over the years, supported by changing consumer preferences and a diverse range of baking products. The North American baking ingredients market offers a wide range of products to cater to various baking needs.

According to the research report North America Baking Ingredients Market Outlook, 2028, the North America Baking Ingredients market was valued at USD 4.85 Billion in 2022. The North American baking ingredient industry is known for its continuous innovation and introduction of new products. Companies are constantly developing novel flavours, textures, and ingredient combinations to meet changing consumer preferences and drive market growth. The iconic chocolate chip cookie, one of the most popular baked goods worldwide, was invented in North America. Ruth Graves Wakefield is credited with creating the first chocolate chip cookie at the Toll House Inn in Massachusetts in the 1930s. North America is home to a vibrant and diverse bakery scene, with a mix of large-scale commercial bakeries and small local and artisanal bakeries. These establishments often prioritise high-quality ingredients and traditional baking techniques, contributing to the rich bakery culture in the region. Baking has deep roots in North American culture, with traditions passed down through generations. Many families have cherished recipes for classic baked goods like apple pie, chocolate chip cookies, and cornbread that reflect their cultural heritage. Baking plays a significant role in North American holiday traditions. During Thanksgiving, pumpkin pie is a staple, while Christmas is associated with treats like gingerbread cookies, fruitcakes, and Yule logs. These festive baked goods are often prepared using specific ingredients and techniques that are passed down through families. Furthermore, Baking is often associated with community and social gatherings in North America. Potluck dinners, bake sales, and community events frequently feature homemade baked goods as a way to bring people together. Baking ingredients are used to create dishes that foster a sense of unity and celebration.

Baking ingredient prices can be subject to volatility due to factors like fluctuating commodity prices and supply chain disruptions. This can pose challenges for manufacturers in terms of maintaining stable pricing and managing profit margins. The baking ingredient industry must adhere to strict food safety regulations and labelling requirements. Compliance with these regulations can be complex and costly, especially for smaller manufacturers or new entrants in the market. The North American baking ingredients industry is highly competitive, with numerous players vying for market share. Manufacturers must differentiate themselves through product innovation, quality, and branding to stand out in the market. As well as the many opportunities present in this report, Consumers in North America are increasingly seeking healthier and more nutritious baked goods. This presents an opportunity for baking ingredient manufacturers to develop and market products that cater to this demand, such as whole-grain flours, alternative sweeteners, and plant-based ingredients. Furthermore, busy lifestyles and time constraints have led to a demand for convenient baking solutions. Manufacturers can capitalise on this opportunity by offering pre-mixed baking ingredients, ready-to-use dough, and baking mixes that make the baking process quicker and easier for consumers. North America is a diverse region with a rich culinary heritage. There is a growing demand for baking ingredients that reflect different ethnic and international flavours, allowing consumers to recreate traditional recipes from various cultures. Manufacturers can seize this opportunity by offering a wide range of flavour options and ingredient variations.

Based on the products types segment includes the Baking powder and mixes, Leavening agents, Oils, fats, and shortenings, Emulsifiers, Enzymes, Starch, Fibre, Preservatives, Colours & flavours, Sweeteners and Others (Nuts and Seeds, Fruit and Vegetable Purees, Citrus Zest, Gelatin, Baking Enhancers, Specialty Flours, Decorative Ingredients, etc.). Baking powder and mixes capture the highest market share in the North American market due to the convenience and time-saving benefits they offer consumers. They provide pre-measured ingredients and precise ratios, eliminating the need for individual ingredient measurement and mixing. This makes it easier and quicker for consumers to prepare baked goods, especially for those with limited time or baking experience. Furthermore, Baking powder and mixes ensure consistent results in baking. They are formulated with precise proportions of leavening agents, flour, and other ingredients, guaranteeing proper rising and texture. This reliability appeals to home bakers who seek consistent and foolproof outcomes in their baking endeavours. Baking powder is a crucial ingredient in cake recipes. It helps the cake batter rise and gives it a light and fluffy texture. Baking powder is commonly used in muffin and cupcake recipes to achieve the desired texture and volume. As well, quick breads, such as banana bread, zucchini bread, and pumpkin bread, often rely on baking powder for leavening.

Based on Bread, Cookies & Biscuits, Rolls & Pies, Cakes & Pastries, and Others (Waffles, Brownies, Crackers, Tarts, Croissants, Pancakes, Donuts, etc.), among all the Cakes & Pastries, they have the second highest market share; furthermore, cakes and pastries have always been popular desserts and indulgent treats in North American cuisine. They are often associated with celebrations, special occasions, and comfort food. The demand for these sweet treats remains consistently high, contributing to their market dominance. Cake plays a central role in North American celebrations such as birthdays, weddings, and holidays. Pastries, including pies, tarts, and Danishes, are also deeply ingrained in the culinary traditions of the region. These cultural traditions and associations have established cakes and pastries as staples in North American desserts. Based on the form types segment, which includes dry and liquid forms, in the North America region, the dry form covers the largest market share due to the fact that dry baking ingredients have a longer shelf life compared to their liquid counterparts. They are less prone to spoilage, mould growth, or degradation, making them more convenient for storage and distribution. This shelf stability contributes to their popularity among consumers and retailers.

Companies covered in this report:

The Archer-Daniels-Midland Company, Royal DSM N.V., Caldic B.V., Kerry Group plc, BASF SE, Lallemand Inc., Dohler Group SE, Corbion N.V., Associated British Foods plc, Ingredion Incorporated, Cargill, Incorporated, General Mills Inc, Novozymes A/S, AAK, Bunge Limited, Tate & Lyle PLC, Puratos Group, Lesaffre, and B&G Foods, Inc.

North America Bakery Products Market News

• In February 2023, Hostess Brands Inc Introduced the new Hostess Kazbras, a candy-bar snack cake mashup that combines different layers of cake, cream, candy crunch, and caramel.
• In January 2023, Bimbo Bakeries United States brand Sara Lee launched new white bread made with veggies. According to the company’s claim, the product is baked with the equivalent of one cup of veggies per loaf and fortified with vitamins A, D, and E.
• In January 2023, the Campbell Soup Company revealed that the Camden headquarters of the company was about to house the snacks offices currently located in Charlotte, North Carolina, and Norwalk, Connecticut. The corporation revealed its plans to spend over USD 50 million over the following three years to upgrade its Camden facilities, which were about to be situated on its refurbished site.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Baking Ingredients market with its value and forecast along with its segments
• Region-wise Baking Ingredients market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

Products types:

• Baking powder and mixes
• Leavening agents
• Oils, fats, and shortenings
• Emulsifiers
• Enzymes
• Starch
• Fiber
• Preservatives
• Colors & flavors
• Sweeteners
• Others (Nuts and Seeds, Fruit and Vegetable Purees, Citrus Zest, Gelatine, Baking Enhancers, Specialty Flours, Decorative Ingredients, etc.)

By Application:

• Bread
• Cookies & Biscuits
• Rolls & Pies
• Cakes & Pastries
• Others (Waffles, Brownie, Crackers, Tart, Croissants, Pancakes, Donuts, etc.)

By Form:

• Dry
• Liquid

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.