Conventional beetroot powder refers to powder produced using standard agricultural practices, rather than organic or specialized farming methods. This product is made by drying and grinding beetroots that are typically grown with conventional farming techniques, which may involve the use of synthetic fertilizers, pesticides, and other chemical inputs. Conventional beetroot powder is widely available and often more affordable compared to organic alternatives. Thus, Conventional in US market consumed 820.9 Tonnes in 2023.
The US market dominated the North America Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $203.32 millions by 2031. The Canada market is experiencing a CAGR of 10.6% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9.9% during (2024 - 2031).
This market has witnessed considerable growth in recent years, driven by multiple factors that align with modern consumer preferences. The increasing shift toward health-conscious lifestyles, the rise of natural food products, and the popularity of superfoods have collectively boosted the demand for this powder. Its nitrate content, particularly, has been linked to various health benefits, especially cardiovascular health and physical performance.
One of the primary factors contributing to the expansion of this market is the growing recognition among consumers of the significance of nutrition in the context of their overall health and health. Over the past decade, a significant shift has been toward natural and plant-based alternatives to conventional supplements and processed foods. Many consumers seek products free from synthetic additives, preservatives, and chemicals.
The North American market is experiencing steady growth, driven by rising consumer awareness of the health benefits associated with beetroot. Health-conscious consumers in the region increasingly incorporate superfoods into their diets, with this powder being popular due to its rich nutritional profile. The demand is fueled by various factors, such as the growing trend toward plant-based diets, the increasing popularity of functional foods, and the strong emphasis on organic and clean-label products. In Mexico, the growing demand for this powder is driven by the rising health and wellness trend. The demand for superfoods and natural supplements in Mexico is on the rise due to the expanding middle class and the growing interest of consumers in maintaining a healthy lifestyle. This powder, known for its cardiovascular and digestive health benefits, is becoming a favored ingredient in health-conscious diets. Therefore, as the demand for health supplements and natural ingredients rises, this market is expected to continue its upward trajectory across the region.
Based on Product, the market is segmented into Conventional, and Organic. Based on Application, the market is segmented into Food & Beverage, Nutraceuticals & Dietary Supplements, Cosmetics & Personal Care, and Other Applications. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online, and Other Distribution Channels. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Biofinest LLC
- Supergarden
- Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
- PharmaCare (New Zealand) Ltd.
- GO Superfoods Ltd.
- Natures Aid
- Botanical Ingredients Ltd.
- Terrasoul Superfoods
- Yesraj Agro Exports Pvt. Ltd.
- Cultivator Natural Products Pvt. Ltd.
Market Report Segmentation
By Product (Volume, Tonnes, USD Million, 2020-2031)
- Conventional
- Organic
By Application (Volume, Tonnes, USD Million, 2020-2031)
- Food & Beverage
- Nutraceuticals & Dietary Supplements
- Cosmetics & Personal Care
- Other Applications
By Distribution Channel (Volume, Tonnes, USD Million, 2020-2031)
- Supermarkets/Hypermarkets
- Convenience Stores
- Online
- Other Distribution Channels
By Country (Volume, Tonnes, USD Million, 2020-2031)
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Companies Mentioned
- Biofinest LLC
- Supergarden
- Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
- PharmaCare (New Zealand) Ltd.
- GO Superfoods Ltd.
- Natures Aid
- Botanical Ingredients Ltd.
- Terrasoul Superfoods
- Yesraj Agro Exports Pvt. Ltd.
- Cultivator Natural Products Pvt. Ltd.
Methodology
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