The North America Brand Protection Software Market is expected to witness market growth of 8.6% CAGR during the forecast period (2024-2031).
The US market dominated the North America Brand Protection Software Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.17 billion by 2031. The Canada market is experiencing a CAGR of 10.8% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 10% during 2024-2031.
Businesses have become increasingly concerned with safeguarding their intellectual property and brand integrity amid digital transformation. Brand protection software has emerged as a critical tool in this landscape, enabling companies to safeguard their brands against various threats, including counterfeiting, piracy, unauthorized distribution, and brand abuse. This software leverages advanced technologies to monitor, detect, and respond to brand infringements across various digital and physical channels, ensuring that a company's reputation and revenue streams remain intact.
Brand protection software finds applications across various industries, including retail, pharmaceuticals, consumer goods, electronics, and media. This software helps identify and prevent the sale of counterfeit goods, which can significantly harm a brand’s reputation and lead to financial losses. It monitors trademarks, copyrights, and patents to ensure they are not infringed upon.
The healthcare sector in the United States is particularly susceptible to intrusions due to the extensive handling of sensitive patient information. Cybercriminals target this data for financial gain, often exploiting it for identity theft or ransom demands. The attack surge has prompted healthcare organizations to invest heavily in advanced security technologies, including brand protection software, to fortify their defenses.
This software helps identify and neutralize threats and preserve the organization's reputation by preventing unauthorized access and misuse of its brand identity. In conclusion, the rising cyberattacks on healthcare facilities in the USA and the growth of the e-commerce sector in Canada have significantly driven the demand for brand protection software.
The US market dominated the North America Brand Protection Software Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.17 billion by 2031. The Canada market is experiencing a CAGR of 10.8% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 10% during 2024-2031.
Businesses have become increasingly concerned with safeguarding their intellectual property and brand integrity amid digital transformation. Brand protection software has emerged as a critical tool in this landscape, enabling companies to safeguard their brands against various threats, including counterfeiting, piracy, unauthorized distribution, and brand abuse. This software leverages advanced technologies to monitor, detect, and respond to brand infringements across various digital and physical channels, ensuring that a company's reputation and revenue streams remain intact.
Brand protection software finds applications across various industries, including retail, pharmaceuticals, consumer goods, electronics, and media. This software helps identify and prevent the sale of counterfeit goods, which can significantly harm a brand’s reputation and lead to financial losses. It monitors trademarks, copyrights, and patents to ensure they are not infringed upon.
The healthcare sector in the United States is particularly susceptible to intrusions due to the extensive handling of sensitive patient information. Cybercriminals target this data for financial gain, often exploiting it for identity theft or ransom demands. The attack surge has prompted healthcare organizations to invest heavily in advanced security technologies, including brand protection software, to fortify their defenses.
This software helps identify and neutralize threats and preserve the organization's reputation by preventing unauthorized access and misuse of its brand identity. In conclusion, the rising cyberattacks on healthcare facilities in the USA and the growth of the e-commerce sector in Canada have significantly driven the demand for brand protection software.
List of Key Companies Profiled
- Wolters Kluwer N.V.
- Fortra, LLC
- Red Points
- Coresearch Inc. (Audax Group)
- Resolver Inc. (Kroll, LLC)
- Microsoft Corporation
- RUVIXX, Inc.
- BrandShield Ltd.
- Brand24 Global Inc.
- Hubstream Inc.
Market Report Segmentation
By Deployment
- Cloud-Based
- On-premises
By Enterprise Size
- Large Enterprises
- SMEs
By Application
- Counterfeit Detection
- Intellectual Property Protection
- Phishing Detection
- Domain Monitoring
- Other Application
By End-User Industry
- E-commerce
- Healthcare
- Finance & Banking
- Manufacturing
- Entertainment
- Other End-User Industry
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Brand Protection Software Market by Deployment
Chapter 5. North America Brand Protection Software Market by Enterprise Size
Chapter 6. North America Brand Protection Software Market by Application
Chapter 7. North America Brand Protection Software Market by End-User Industry
Chapter 8. North America Brand Protection Software Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Wolters Kluwer N.V.
- Fortra, LLC
- Red Points
- Coresearch Inc. (Audax Group)
- Resolver Inc. (Kroll, LLC)
- Microsoft Corporation
- RUVIXX, Inc.
- BrandShield Ltd.
- Brand24 Global Inc.
- Hubstream Inc.
Methodology
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