North America Ceramic Tiles Market Size, Share & Trends Analysis Report By Product (Glazed Ceramic Tiles, Porcelain Tiles), By Application (Wall Tiles, Floor Tiles), By End-use, By Country, And Segment Forecasts, 2024 - 2030

The North America ceramic tiles market size is expected to reach USD 11.88 billion by 2030, according to a new report. The market is anticipated to grow at a CAGR of 6.6% over the forecast period. The growth is attributed to the ongoing exponential growth in the construction sector. The construction industry is witnessing rapid growth on account of rising public and private investments in infrastructure development activities. Thereby driving demand for construction materials, such as ceramic tiles, in North America over the coming years.

The growing population, along with a rise in per capita income in countries such as the U.S. and Mexico, is leading to rapid urbanization. As a result, it is expected to bolster residential and non-residential construction projects. For instance, in 2022, Canada's Federal Budget allocated approximately USD 1.5 billion to be spent over the next two years to build approximately 6,000 housing units in the country as an extension of its Rapid Housing Initiative. Such initiatives are expected to positively influence demand for ceramic tiles over the forecast period.

The ceramic tiles market in North America is a complex network of economic agents that includes supply relationship interlinks and overlaps with collaborative ones. In the integrated value chain of the market, the central position is occupied by the manufacturers who procure advanced technologies and raw materials for developing ceramic tiles.

The flow of materials, starting from their suppliers to ceramic tiles manufacturers, includes a network of economic agents that form an effective supply chain to create value for end customers. Each participant in the supply chain adds value to the network owing to collaborative relationships among raw material suppliers, technology providers, and tile manufacturers in an open, innovative environment. This enhances the competitiveness of individual companies in the ceramic tiles market in North America.

Wet clays, feldspar, alumina, silica, and sand are some of the most commonly used raw materials for manufacturing ceramic tiles. A major raw material used for manufacturing ceramic tiles is kaolin. Similar to any mining activity, kaolin mining also has an adverse impact on the ecosystem, mainly due to tailings and removal of topsoil. Improper management of mining activities can also have an adverse socio-economic impact. Therefore, addressing these issues is very important.

The capital investment required to establish a manufacturing unit and comply with environmental standards poses a high barrier to market entry. However, new product development and effective R&D are likely to provide an advantage to new entrants. The threat of new entrants is anticipated to remain moderate over the forecast period.

North America Ceramic Tiles Market Report Highlights

• Based on product type, the porcelain tiles segment dominated the market with a revenue share of 56.7% in 2023. The growth of this segment in North America can be attributed to the versatility and durability offered by porcelain tiles, as well as their low maintenance requirements. Moreover, these tiles are nonporous, which implies that they are highly resistant to water absorption. This property makes porcelain tiles ideal for use in wet areas such as bathrooms and kitchens, as well as in even outdoor spaces such as patios and poolside.
• The floor tiles segment dominated the market in North America by accounting for a revenue share of 62.4% in 2023. Ceramic tiles can withstand the weight and foot traffic that floors are subjected to regularly. This makes these tiles an ideal flooring solution.
• Based on end use, the residential segment dominated the market by accounting for a revenue share of 56.3% in 2023. Ceramic tiles act as cost-effective and long-lasting flooring solutions that can enhance the functionality and aesthetics of residential spaces while keeping their maintenance costs to a bare minimum.
• The U.S. accounted for the largest revenue share of 48.8% of the market in 2023. The growth of the market in the U.S. can be attributed to the flourishing residential and commercial real estate sectors in the country owing to rising building & construction activities. In addition, the increasing penetration of ceramic tiles in urban and suburban areas in the U.S. due to their low costs and easy maintenance is expected to further promote the growth of the market for ceramic tiles in the country in the coming years.
• Key players in ceramic tiles market in North America are focusing on achieving their optimal operational costs, enhancing their product quality, maximizing their production output, and acquiring small players to sustain in this competitive market. Mergers & acquisitions, joint ventures, and agreements are the major strategies adopted by these players. Companies also focus on high investments in research and development activities for innovating ceramic-based flooring to stay in the competition.