North America Chicken Powder Market Forecast to 2030 - Regional Analysis - By Type and Application

The North America chicken powder market was valued at US$ 123.25 million in 2022 and is expected to reach US$ 181.34 million by 2030; it is estimated to grow at a CAGR of 4.9% from 2022 to 2030.

Wide Array of Applications of Chicken Powder as Flavor Fuels the North America Chicken Powder Market

Chicken powder is a type of chicken extract made from concentrated chicken extract or chicken bone powder. Chicken powder is used to enhance the flavor and nutritional quality of end product. Chicken powder adds meaty flavor to food products such as savory snacks, ready-to-eat meals, soups, and sauces. People progressively prefer healthier lifestyles but do not want to compromise on taste. Chicken powders are a healthier alternative to synthetic flavoring agents. Moreover, manufacturers of on-the-go meat products and meat snacks incorporate chicken powders in their products to attract a large number of consumers. Chicken powder also enhance the flavor of meat-based products. According to the Organization of Economic Co-operation and Development and the Food and Agriculture Organization statistics, the per capita meat consumption across the world is estimated to reach 43.7 retail weight. Thus, increasing consumption rate of meat-based products and rising preference for poultry products fuel the growth of the chicken powder market.

Chicken is the most popular pet food. Pet owners incredibly opt for chicken-flavored pet food. Chicken powder gives a meaty flavor to pet food products. Additionally, it also increases the palatability of pet food ani other animal nutrition products such as animal feed. Owing to this factor, the demand for chicken powder increases among pet food and animal feed manufacturers.

Thus, the increasing use of chicken powder as a flavor in several end products by application industries boosts the North America chicken powder market growth.

North America Chicken Powder Market Overview

North America is one of the prominent regions for the chicken powder market due to the increasing consumption of meat-based products as protein-rich food. The US is the world's largest poultry meat exporter and a major egg producer. Growing consumer preference for leaner meat options, due to changing dietary patterns, boosts the demand for chicken-based meat in the region. Chicken powder enhance the flavor of meat-based food products and other food & beverages. Thus, growing consumption of meat-based food increase the demand for chicken powder. These factors are expected to fuel the demand for chicken powder. Moreover, consumers in countries such as the US and Canada have started opting for chicken-based RTE and RTC products owing to the convenience and flavor offered by the products. Chicken powder is also used in culture media preparation. Owing to all these factors, the demand for chicken powder is increasing across the region, which is expected to drive market growth.

North America has been a desirable market for chicken powder providers, with the majority of consumers leading demanding lifestyles and seeking processed products, such as meat-based soup and sauces, broths, and snacks. Chicken powder is a major raw material for manufacturing these products. Moreover, consumers' clean-label requirements create demand for developing new technologies that maintain the integrity of the extraction process. There is a high concentration of prominent chicken powder market players such as The Scoular Company.

Furthermore, chicken powder enhances the palatability of pet food and animal feed. According to the National Pet Owners Survey (2021-2022) conducted by the American Pet Food Association, pet ownership increased from ~67% of US households in 2021 to 70% in 2022. Thus, increasing pet ownership boost the demand for chicken powder among pet food manufacturers. These factors are expected to propel the market growth in North America.

North America Chicken Powder Market Revenue and Forecast to 2030 (US$ Thousand)

North America Chicken Powder Market Segmentation

The North America Chicken Powder Market is segmented based on type, application, and country.

Based on type, the North America chicken powder market is bifurcated into low-fat and conventional. The conventional segment held a larger North America chicken powder market share in 2022.

By application, the North America chicken powder market is segmented into food & beverages, dietary supplements, pet food, and animal feed. The food & beverages segment held the largest North America chicken powder market share in 2022.

Based on country, the North America chicken powder market is segmented into the US, Canada, and Mexico. The US dominated the North America chicken powder market in 2022.

BRF SA, Fuji Foods Inc, International Dehydrated Foods Inc, Nikken Foods Co Ltd, Symrise AG, and The Scoular Co are some of the leading companies operating in the North America chicken powder market.