The North America digital English language learning market was valued at US$ 613.40 million in 2022 and is expected to reach US$ 1.36 billion by 2030; it is estimated to register a CAGR of 10.5% from 2022 to 2030.
The use of VR and AR technologies can place students in virtual worlds where they can engage with people who speak English. For instance, students can practice placing food orders in an English-speaking restaurant or take virtual city tours, giving them a realistic setting to learn the language. Therefore, the increasing use of AR and VR is anticipated to be a significant trend in the digital English language learning market.
Being economically advanced, a large population from other parts of the world migrated to North America. As English is the business language followed by North American companies, the migrants coming from other parts of the globe seek to gather proficiency in the English language and, therefore, contribute to the soaring revenues of the digital English language learning market. Besides this, various student exchange programs between universities in North America and other countries have also contributed to the growing demand for digital English language learning. A huge growth in the digital English language learning market has been observed in Mexico.
Relatively low English language proficiency, coupled with increasing prospects of companies setting up businesses in Mexico, has favored the growth of the digital English language learning market. Further, the Mexican government has taken various initiatives that support the establishment of a robust digital infrastructure in the country. Prominent digital English language learning service providers in North America include Cengage/ National Geographic Learning, Pearson ELT, Springer Nature Limited, and Transparent Language, Inc.
Increasing Use of Virtual Reality and Augmented Reality Fuel North America Digital English Language Learning Market
As the world continues to embrace technologies, various regions, such as North America, Europe, APAC, and the MEA, are significantly using virtual reality (VR) and augmented reality (AR) technologies. These regions are also attracting entrepreneurs, educational firms, experts, and businesses from all over the world, aiming to use these technologies. Various companies, such as VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe, and Fulldive, are providing VR tools to explore the world of English learning. There are more opportunities for language learning due to the incorporation of AR and VR.The use of VR and AR technologies can place students in virtual worlds where they can engage with people who speak English. For instance, students can practice placing food orders in an English-speaking restaurant or take virtual city tours, giving them a realistic setting to learn the language. Therefore, the increasing use of AR and VR is anticipated to be a significant trend in the digital English language learning market.
North America Digital English Language Learning Market Overview
The economically prosperous region of North America constitutes the highly advanced economies of the US and Canada. Industrialization has remained a high priority in the US and Canada, and it has also been the main factor driving the economy over the years. The US boasts the world's most technologically advanced information & communication technology (ICT) sector. The presence of an established digital infrastructure in North America further provides opportunities for digital-based English language learning. The high GDP of the region is one of the major driving factors for individuals to migrate to these countries in search of luxurious lifestyles and better jobs as well as education opportunities.Being economically advanced, a large population from other parts of the world migrated to North America. As English is the business language followed by North American companies, the migrants coming from other parts of the globe seek to gather proficiency in the English language and, therefore, contribute to the soaring revenues of the digital English language learning market. Besides this, various student exchange programs between universities in North America and other countries have also contributed to the growing demand for digital English language learning. A huge growth in the digital English language learning market has been observed in Mexico.
Relatively low English language proficiency, coupled with increasing prospects of companies setting up businesses in Mexico, has favored the growth of the digital English language learning market. Further, the Mexican government has taken various initiatives that support the establishment of a robust digital infrastructure in the country. Prominent digital English language learning service providers in North America include Cengage/ National Geographic Learning, Pearson ELT, Springer Nature Limited, and Transparent Language, Inc.
North America Digital English Language Learning Market Segmentation
The North America digital English language learning market is categorized into product type, business type, end user, and country.- Based on product type, the North America digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.
- By business type, the North America digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of North America digital English language learning market in 2022.
- In terms of end user, the North America digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of North America digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.
- Based on country, the North America digital English language learning market is categorized into the US, Canada, and Mexico. The US dominated the North America digital English language learning market share in 2022.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Digital English Language Learning Market Landscape
5. North America Digital English Language Learning Market - Key Market Dynamics
6. Digital English Language Learning Market - North America Market Analysis
7. North America Digital English Language Learning Market Analysis - by Product Type
8. North America Digital English Language Learning Market Analysis - by Business Type
9. North America Digital English Language Learning Market Analysis - by End User
10. North America Digital English Language Learning Market - Country Analysis
11. Industry Landscape
12. Company Profiles
13. Appendix
Companies Mentioned
- EF EDUCATION FIRST
- ELSA, Corp.
- Houghton Mifflin Harcourt Co
- MACMILLAN
- McGraw-Hill Education Inc
- OXFORD UNIVERSITY PRESS
- Pearson Plc
- Sanako Corporation
- Transparent Language
- Vipkid
- CAMBRIDGE UNIVERSITY PRESS
- Voxy
- Chegg Inc
- Duolingo Inc
- INLINGUA INTERNATIONAL LTD.
- Berlitz Corporation
- IXL Learning
