North America Color Cosmetics Market Outlook, 2028

Color cosmetics, or makeup products used to enhance or change the appearance of the face, eyes, lips, and nails, are an integral part of the beauty industry in North America. With a diverse range of products and an ever-evolving culture, the Color cosmetics market in North America is characterized by innovation, inclusivity, and a focus on individuality and self-expression. Furthermore, the Color cosmetics market in North America is focused on clean beauty. Consumers are becoming increasingly aware of the potential health risks associated with certain chemicals in cosmetics and are seeking out safer and healthier alternatives. Brands that offer natural and organic products free from potentially harmful chemicals are gaining popularity among consumers who value sustainability and environmental responsibility. Moreover, there has also been a growing focus on sustainable and eco-friendly beauty products in North America. Consumers are increasingly aware of the environmental impact of their purchasing decisions and are seeking out products that are made from natural and sustainable ingredients, use eco-friendly packaging, and have a minimal impact on the environment. Brands that prioritize sustainability and environmental responsibility are likely to be more successful in the long term. In addition to diversity, the Color cosmetics market in North America is also characterized by constant innovation. New product launches and formulations are introduced regularly, driven by consumer demand and changing beauty trends. The market is highly competitive, with brands vying for consumer attention and loyalty through innovative product design, packaging, and marketing campaigns.

According to the research report, “North America Color Cosmetic Market Outlook, 2028” the market was valued at USD 35.01Billion in 2022. Many consumers are becoming more conscious of the ingredients in their beauty products and are seeking out natural and organic options, which are driving the growth of the natural and organic colour cosmetic market. Furthermore, as disposable income increases, people tend to spend more on beauty and personal care products, including colour cosmetics. Moreover, advances in technology are helping to drive innovation in the colour cosmetic market, such as the development of new ingredients, formulations, and application methods. In addition, the culture of colour cosmetics also includes strong influences from social media and online beauty communities. Social media influencers, bloggers, and YouTubers have a significant impact on consumer behavior, with many consumers seeking out product recommendations and reviews from these sources before making a purchase. Furthermore, K-beauty has become increasingly popular in North America in recent years, with consumers seeking out the unique and innovative formulations and application methods that are characteristic of Korean beauty products. The popularity of K-beauty has been driven in part by social media, with influencers and beauty bloggers sharing their experiences and recommendations for K-beauty products with their followers. For instance, some of the most popular K-beauty brands in North America include Laneige, Innisfree, and TonyMoly.

In North America, based on product type, the market is divided into facial colour products, nail colour products, hair colour products, lip products, and eye makeup products. Among them, facial colour products will have the highest market share in 2022. The growing popularity of makeup trends like contouring and highlighting, along with the increasing awareness of skincare benefits associated with using high-quality facial color products, are driving the demand for these products. Additionally, the rise of social media and influencer marketing has contributed to the growth of the facial color products market, as consumers are increasingly looking to replicate the looks of their favorite beauty influencers. However, based on eye makeup the market is divided into Eye Liners/Pencils, Eye Shadow, False Eyelashes and Other Eye Makeup Products (False Eyelashes, Eye Primer). There has been a shift towards more natural and subtle eye makeup looks. This has led to the popularity of products like nude or flesh-toned eyeliners, which are used to line the waterline of the eye to create the illusion of larger, more awake eyes. This trend is particularly popular among younger consumers who prefer a more natural, fresh-faced look.

Consumers are looking for products that can withstand long days and nights, without the need for constant touch-ups. As a result, many brands are now offering lipsticks with long-lasting, waterproof, and smudge-proof formulations. Furthermore, there has been a shift towards eco-friendly and sustainable lipstick formulations, with many brands offering products that are free from harmful chemicals and ingredients, and that use sustainable packaging materials. However, based on nails product, with the rise of social media and online tutorials, there has been a growing trend towards DIY nail care. Many consumers are now opting to do their own nails at home, using tools and products like nail strengtheners, cuticle oils, and nail files. This trend has led to a demand for high-quality, professional-grade nail care products that are easy to use and produce salon-quality results. Moreover, there are many brands of nail treatments and strengtheners available in North America. For instance, OPI, Sally Hansen, Essie, CND, Deborah Lippmann, Barielle, Nailtiques, ORLY, Zoya, Butter London, and more.

The North American colour cosmetic market is divided into two major segments based on price range: mass and premium. The mass segment is generally made up of products that are priced lower than premium products and are widely available in mass-market retail stores. The premium segment, on the other hand, includes high-end products that are often sold in specialty stores and high-end department stores. For instance, the mass colour cosmetic market in North America is highly competitive and dominated by well-established brands such as Maybelline, Covergirl, L'Oreal Paris, Revlon, and Neutrogena. Mass-market brands are focused on offering affordable products that appeal to a broad range of consumers. Furthermore, the premium colour cosmetic market in North America is characterized by high-quality products, premium pricing, and luxury packaging. Brands in this segment include Chanel, Dior, Lancôme, Estée Lauder, and MAC. These brands focus on offering premium ingredients, unique formulas, and high-end packaging to appeal to a more affluent consumer. They often use celebrity endorsements, social media marketing, and influencer collaborations to promote their products and differentiate themselves from mass-market brands.

The women's segment dominates the market, accounting for the majority of the revenue share. The increasing demand for colour cosmetics among women can be attributed to various factors, such as the rise in the number of working women and the growing awareness about personal grooming and appearance. Furthermore, the men's segment, on the other hand, is expected to witness significant growth in the coming years. The increasing trend of male grooming and the growing acceptance of makeup among men are some of the factors driving the growth of the men's segment in the North American colour cosmetic market. Men's grooming products, including colour cosmetics, are becoming increasingly popular, particularly among millennials and Gen Z consumers who are more conscious of their appearance.

Based on the distribution channel to make the products easily accessible to customers. The different distribution channels include specialty stores, brand outlets, online channels, convenience stores, and others (salons). Specialty stores are a significant distribution channel for colour cosmetics, with stores such as Sephora and Ulta Beauty being popular destinations for shoppers. These stores offer a wide range of products and services, including makeup consultations and sampling, which help customers choose the right products for their skin type and tone. Furthermore, online channels, including e-commerce websites and social media platforms, are also a growing distribution channel for colour cosmetics. Online shopping provides convenience, easy access, and a wide range of products to choose from, making it a popular choice for many customers. For instance, some popular e-commerce websites for colour cosmetics include Amazon, Walmart, Target, CVS, Macy's, Beautylish, Beauty Bay, Glossier, and more.

Major Companies present in the market:

L'Oréal S.A. , Dabur Ltd, The Himalaya Drug Company, Hindustan Unilever Limited, Chanel, Henkel AG & Co. KGaA, The Estée Lauder Companies Inc., Revlon Group, Coty Inc, Shiseido Company, Natura&Co, Kao Corporation, LVMH Moët Hennessy Louis Vuitton, Oriflame Cosmetics AG, Clarins Group, Godrej Consumer Products Limited, Amorepacific Corporation

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Product Type

• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products

By Face Make-up

• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products

By Nails Products

• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color

• Permanent
• Temporary

By Lip Makeup

• Lip gloss
• Lip Liners/Pencils
• Lip Sticks
• Other Lip Products(lip primer, lip plumber)

By Eye makeup

• Eye Liners/Pencils
• Eye Shadow
• Mascara
• False Eyelashes
• Other Eye Makeup Products (False Eyelashes, Eye)

By Price Range

• Mass
• Premium

By Gender

• Men
• Women

By Distribution Channel

• Specialty Store
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this; the author has started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to color cosmetic industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.