The North America Customer Intelligence Platform Market should witness market growth of 27.4% CAGR during the forecast period (2022-2028).
A significant quantity of client data enters the business via various routes, including consumer activity on the website and/or app, purchase (and return) trends, conversations started by customers, and replies to earlier communications from the firm. So, the capacity to effectively compile all this data into a single repository so that users may inspect and evaluate it becomes the first cornerstone of effective client intelligence. A 'single customer view'or a '360-degree customer view'are other names for this.
The second component is the technical framework required to evaluate the data and derive insights that can be implemented. For example, the capacity to categorize consumers into high-level categories based on lifecycle stage (e.g., trial, new, active, churn) or RFM is what this implies in the simplest terms (recency, frequency, monetary).
Nevertheless, today's client intelligence platforms enable marketers to go far deeper into their customer data, exposing dozens or even hundreds of unique 'customer personas'that will allow extensive fine-grained customization. Customer behavior modeling, customer lifetime value projection, dynamic micro-segmentation, predictive customer analytics, and machine learning are some technologies that allow this degree of customer intelligence.
Many individuals use mobile browsers or smartphones to access their bank accounts. Soon, as smartphones become more popular, more individuals will utilize digital banking, increasing the need for a platform solution for banks. In addition, the digital transformation of financial services has become much simpler with the region's technologically sophisticated countries like the United States. With the advent of digital banking, banks are emphasizing improving customer experience, increasing the demand for customer intelligence platforms, and spurring regional market development.
The US market dominated the North America Customer Intelligence Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $2,135.6 million by 2028. The Canada market is poised to grow at a CAGR of 30.3% during (2022-2028). Additionally, The Mexico market should witness a CAGR of 29.2% during (2022-2028).
Based on Data Channel, the market is segmented into Web & Email, Social Media, Mobile, Call Centers, In Store, and Others. Based on Vertical, the market is segmented into BFSI, Telecom, Travel & Hospitality, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Energy & Utilities, Media & Entertainment, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Platform (without Services) and Services. Based on Application, the market is segmented into Customer Data Collection & Management, Customer Behaviour Analytics, Customer Segmentation & Targeting, Customer Experience Management & Personalized Recommendation, Customer Retention & Engagement, and Omnichannel Marketing & Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.
A significant quantity of client data enters the business via various routes, including consumer activity on the website and/or app, purchase (and return) trends, conversations started by customers, and replies to earlier communications from the firm. So, the capacity to effectively compile all this data into a single repository so that users may inspect and evaluate it becomes the first cornerstone of effective client intelligence. A 'single customer view'or a '360-degree customer view'are other names for this.
The second component is the technical framework required to evaluate the data and derive insights that can be implemented. For example, the capacity to categorize consumers into high-level categories based on lifecycle stage (e.g., trial, new, active, churn) or RFM is what this implies in the simplest terms (recency, frequency, monetary).
Nevertheless, today's client intelligence platforms enable marketers to go far deeper into their customer data, exposing dozens or even hundreds of unique 'customer personas'that will allow extensive fine-grained customization. Customer behavior modeling, customer lifetime value projection, dynamic micro-segmentation, predictive customer analytics, and machine learning are some technologies that allow this degree of customer intelligence.
Many individuals use mobile browsers or smartphones to access their bank accounts. Soon, as smartphones become more popular, more individuals will utilize digital banking, increasing the need for a platform solution for banks. In addition, the digital transformation of financial services has become much simpler with the region's technologically sophisticated countries like the United States. With the advent of digital banking, banks are emphasizing improving customer experience, increasing the demand for customer intelligence platforms, and spurring regional market development.
The US market dominated the North America Customer Intelligence Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $2,135.6 million by 2028. The Canada market is poised to grow at a CAGR of 30.3% during (2022-2028). Additionally, The Mexico market should witness a CAGR of 29.2% during (2022-2028).
Based on Data Channel, the market is segmented into Web & Email, Social Media, Mobile, Call Centers, In Store, and Others. Based on Vertical, the market is segmented into BFSI, Telecom, Travel & Hospitality, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Energy & Utilities, Media & Entertainment, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Platform (without Services) and Services. Based on Application, the market is segmented into Customer Data Collection & Management, Customer Behaviour Analytics, Customer Segmentation & Targeting, Customer Experience Management & Personalized Recommendation, Customer Retention & Engagement, and Omnichannel Marketing & Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.
Scope of the Study
By Data Channel
- Web & Email
- Social Media
- Mobile
- Call Centers
- In Store
- Others
By Vertical
- BFSI
- Telecom
- Travel & Hospitality
- Retail & eCommerce
- Healthcare & Life Sciences
- Manufacturing
- Energy & Utilities
- Media & Entertainment
- Others
By Deployment Mode
- Cloud
- On-premise
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Component
- Platform (without Services)
- Services
By Application
- Customer Data Collection & Management
- Customer Behaviour Analytics
- Customer Segmentation & Targeting
- Customer Experience Management & Personalized Recommendation
- Customer Retention & Engagement
- Omnichannel Marketing & Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- IBM Corporation
- Salesforce.com, Inc.
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- Oracle Corporation
- Accenture PLC
- SAP SE
- Informatica, LLC
- Adobe, Inc.
- SAS Institute, Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Customer Intelligence Platform Market, by Data Channel
1.4.2 North America Customer Intelligence Platform Market, by Vertical
1.4.3 North America Customer Intelligence Platform Market, by Deployment Mode
1.4.4 North America Customer Intelligence Platform Market, by Organization Size
1.4.5 North America Customer Intelligence Platform Market, by Component
1.4.6 North America Customer Intelligence Platform Market, by Application
1.4.7 North America Customer Intelligence Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.4.2 Key Strategic Move: (Acquisition and Mergers : 2018, Jul - 2022, Dec) Leading Players
Chapter 4. North America Customer Intelligence Platform Market by Data Channel
4.1 North America Web & Email Market by Country
4.2 North America Social Media Market by Country
4.3 North America Mobile Market by Country
4.4 North America Call Centers Market by Country
4.5 North America In Store Market by Country
4.6 North America Others Market by Country
Chapter 5. North America Customer Intelligence Platform Market by Vertical
5.1 North America BFSI Market by Country
5.2 North America Telecom Market by Country
5.3 North America Travel & Hospitality Market by Country
5.4 North America Retail & eCommerce Market by Country
5.5 North America Healthcare & Life Sciences Market by Country
5.6 North America Manufacturing Market by Country
5.7 North America Energy & Utilities Market by Country
5.8 North America Media & Entertainment Market by Country
5.9 North America Other Vertical Market by Country
Chapter 6. North America Customer Intelligence Platform Market by Deployment Mode
6.1 North America Cloud Market by Country
6.2 North America On-premise Market by Country
Chapter 7. North America Customer Intelligence Platform Market by Organization Size
7.1 North America Large Enterprises Market by Country
7.2 North America Small & Medium Enterprises Market by Country
Chapter 8. North America Customer Intelligence Platform Market by Component
8.1 North America Platform (without Services) Market by Country
8.2 North America Services Market by Country
Chapter 9. North America Customer Intelligence Platform Market by Application
9.1 North America Customer Data Collection & Management Market by Country
9.2 North America Customer Behaviour Analytics Market by Country
9.3 North America Customer Segmentation & Targeting Market by Country
9.4 North America Customer Experience Management & Personalized Recommendation Market by Country
9.5 North America Customer Retention & Engagement Market by Country
9.6 North America Omnichannel Marketing & Others Market by Country
Chapter 10. North America Customer Intelligence Platform Market by Country
10.1 US Customer Intelligence Platform Market
10.1.1 US Customer Intelligence Platform Market by Data Channel
10.1.2 US Customer Intelligence Platform Market by Vertical
10.1.3 US Customer Intelligence Platform Market by Deployment Mode
10.1.4 US Customer Intelligence Platform Market by Organization Size
10.1.5 US Customer Intelligence Platform Market by Component
10.1.6 US Customer Intelligence Platform Market by Application
10.2 Canada Customer Intelligence Platform Market
10.2.1 Canada Customer Intelligence Platform Market by Data Channel
10.2.2 Canada Customer Intelligence Platform Market by Vertical
10.2.3 Canada Customer Intelligence Platform Market by Deployment Mode
10.2.4 Canada Customer Intelligence Platform Market by Organization Size
10.2.5 Canada Customer Intelligence Platform Market by Component
10.2.6 Canada Customer Intelligence Platform Market by Application
10.3 Mexico Customer Intelligence Platform Market
10.3.1 Mexico Customer Intelligence Platform Market by Data Channel
10.3.2 Mexico Customer Intelligence Platform Market by Vertical
10.3.3 Mexico Customer Intelligence Platform Market by Deployment Mode
10.3.4 Mexico Customer Intelligence Platform Market by Organization Size
10.3.5 Mexico Customer Intelligence Platform Market by Component
10.3.6 Mexico Customer Intelligence Platform Market by Application
10.4 Rest of North America Customer Intelligence Platform Market
10.4.1 Rest of North America Customer Intelligence Platform Market by Data Channel
10.4.2 Rest of North America Customer Intelligence Platform Market by Vertical
10.4.3 Rest of North America Customer Intelligence Platform Market by Deployment Mode
10.4.4 Rest of North America Customer Intelligence Platform Market by Organization Size
10.4.5 Rest of North America Customer Intelligence Platform Market by Component
10.4.6 Rest of North America Customer Intelligence Platform Market by Application
Chapter 11. Company Profiles
11.1 IBM Corporation
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional & Segmental Analysis
11.1.4 Research & Development Expenses
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.5.3 Acquisition and Mergers:
11.1.6 SWOT Analysis
11.2 Salesforce.com, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expense
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Acquisition and Mergers:
11.2.6 SWOT Analysis
11.3 Microsoft Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Research & Development Expenses
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.5.2 Acquisition and Mergers:
11.3.6 SWOT Analysis
11.4 Google LLC (Alphabet, Inc.)
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expense
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 Oracle Corporation
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Product Launches and Product Expansions:
11.5.6 SWOT Analysis
11.6 Accenture PLC
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expenses
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Acquisition and Mergers:
11.6.6 SWOT Analysis
11.7 SAP SE
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 Recent strategies and developments:
11.7.5.1 Acquisition and Mergers:
11.7.6 SWOT Analysis
11.8 Informatica, LLC
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expenses
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Product Launches and Product Expansions:
11.8.5.3 Acquisition and Mergers:
11.9 Adobe, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental and Regional Analysis
11.9.4 Research & Development Expense
11.9.5 Recent strategies and developments:
11.9.5.1 Product Launches and Product Expansions:
11.10. SAS Institute, Inc.
11.10.1 Company Overview
11.10.2 Recent strategies and developments:
11.10.2.1 Acquisition and Mergers:
11.10.2.2 Geographical Expansions:
Companies Mentioned
- IBM Corporation
- Salesforce.com, Inc.
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- Oracle Corporation
- Accenture PLC
- SAP SE
- Informatica, LLC
- Adobe, Inc.
- SAS Institute, Inc.
Methodology
LOADING...
