North America Online Dating Services Market Outlook, 2028

In the fast-paced digital age, the quest for love and companionship has found a new frontier, the online dating services market. With the rapid advancement of technology and the increasing acceptance of online platforms, North America has emerged as a prominent hub for the online dating industry. The history of online dating in North America dates back to the early days of the internet. Early platforms, accessible only through desktop computers, paved the way for connecting people virtually. As technology evolved, the advent of smartphones revolutionised the industry, giving rise to the dominance of mobile dating apps. The North America online dating services market has come a long way since its inception. From the early days of desktop websites to the mobile app revolution, the industry has witnessed tremendous growth and evolution. With a focus on inclusivity, safety, and innovative technologies, online dating platforms in North America continue to connect millions of hearts, forging new relationships and friendships across borders and boundaries. As the industry adapts to changing societal norms and technological advancements, the future looks promising for online dating in North America. The tremendous growth of online dating services in North America has had a significant impact on the market, and these services are the most reliable way to meet people. Additionally, because people in the area are more receptive to chance meets, online dating services are particularly well-liked there. Several trends, including the incorporation of artificial intelligence, growth into new demographics, video dating, and an emphasis on user security, define the market. These businesses provide a variety of online dating services, from conventional dating websites to user-friendly mobile apps. The use of dating apps has expanded in the region as a result of rising smartphone and internet penetration rates as well as the idea of casual dating. With millions of people using the approximately 2,000 dating sites available in North America, stories of finding a compatible match online for life or just for the night are now so prevalent that they have ingrained themselves into the way one lives. With apps like ChristianMingle, JDate, Farmers Only, Grindr, and SilverSingles, businesses have specifically targeted niche communities as well as various religious, ethnic, and age groupings.

According to the research report, North America Online Dating Services Market Outlook, 2028 the market was valued at USD 2.8 Billion in 2022. Online dating services and platforms make it easy for their users to locate their perfect mates quickly by offering quick matches between compatible partners in terms of outlook and way of life. The lucrative services provided by these online dating services raise the enrolment or sign-up rate of the target audience, which stimulates the growth of the local dating services industry. Additionally, local online dating sites are designed to pair together people who share similar interests. One of the internet dating services, eHarmony, for instance, has about 15 million matches. Furthermore, it is anticipated that major developments in internet advertising tools and consumer interest tracing techniques would support industry expansion. Since the COVID-19 epidemic, there has been an increase in demand for the incorporation of cutting-edge technologies, including the introduction of Blind Date via online dating applications. However, given that a number of female users from the area have voiced worries about harassment, the market has faced difficulties in safeguarding the safety of a number of consumers. Through history, the methods people use to find romantic partners have changed. The expansion of mobile apps and online dating sites has furthered this transition. For instance, VecTec, a machine-learning algorithm combined with artificial intelligence, is used by Tinder to produce customised recommendations. The software use ML to automatically scan texts for objectionable content. A further indication of the potential for the market for online dating services to grow soon is the on-going effort made by the major market participants to develop and offer innovative, personalised services to its users. Companies are growing their offerings in response to rising consumer demand, which has prompted the integration of new services on their platforms in an effort to draw in more users and achieve traction in the market, which will help the market grow. The days leading up to Valentine's Day witness a surge in online dating activity in North America. Many singles are motivated to find a romantic partner before the holiday, leading to an increase in sign-ups and interactions on dating platforms.

Based on the countries, United States is dominating the North America online dating services market with USD 2.5 Billion market size in 2022.

The United States is one of the largest and most influential online dating markets in North America. With a vast population and diverse dating preferences, the U.S. online dating industry has seen substantial growth and innovation. Online dating is especially popular among millennials and Gen Z, who make up a substantial portion of the user base. The U.S. is the birthplace of several well-known dating platforms, including Tinder, OkCupid, and Bumble. Niche dating platforms catering to specific interests, professions, and religious affiliations have gained popularity in the U.S. The use of mobile dating apps is prevalent, with a large number of users accessing dating services through smartphones. However, Canada's online dating market is also thriving, with a tech-savvy population embracing digital platforms to find love and companionship. The country's cultural diversity adds to the vibrancy of the online dating scene. The popularity of online dating varies across different regions of Canada, with urban centers showing higher adoption rates. Canadian users are known for being open-minded and accepting of various dating preferences and lifestyles. Bilingualism is essential for dating platforms in Canada, as English and French are both official languages. Video and live streaming features have become popular across North America, providing users with more interactive and engaging dating experiences. The COVID-19 pandemic accelerated the adoption of virtual dating and online events as a means of connecting safely during periods of social distancing. Dating platforms are increasingly focused on user safety, privacy, and data protection, implementing measures to combat scams and fraudulent activities.
Based on the services, niche dating is expected to grow with prominent CAGR of more than 8% by 2023-28 in North America online dating services market.

The North America online dating services market is a diverse and innovative industry, catering to various dating preferences and needs. From mainstream dating apps to niche platforms and inclusive services, the market provides a vast array of choices for individuals seeking companionship and connections. As technology continues to advance and societal attitudes evolve, the North America online dating market is likely to witness further growth and adaptation to meet the ever-changing demands of users. Social dating services are the most common and mainstream platforms, where users create profiles, connect with others, and seek potential partners for various types of relationships. Tinder, the leading social dating app, had over 57 million users worldwide as of my last update in 2021. It popularized the swiping feature, revolutionizing the online dating experience. Bumble, founded by a former Tinder executive, empowers women to make the first move in heterosexual matches, providing a unique twist on social dating. Matchmaking services use advanced algorithms and user data to match individuals based on compatibility and shared interests, with an emphasis on long-term relationships. EHarmony, a prominent matchmaking platform, boasts a lengthy and in-depth questionnaire to identify highly compatible matches, aiming to facilitate lasting connections. EliteSingles targets educated and career-oriented individuals, using a sophisticated matching algorithm to pair like-minded professionals. However, adult dating services are geared towards individuals seeking casual encounters or short-term relationships, often without the intention of pursuing long-term commitments. Adult FriendFinder, one of the largest adult dating platforms in North America, provides a space for adults to explore their sexuality and connect with like-minded individuals. Ashley Madison gained attention for its focus on facilitating extramarital affairs, making headlines for its discreet and controversial approach to adult dating.

Based on the subscription type, quarterly segment is dominating the market with more than 35% in 2022 in North America online dating services market.

Quarterly subscriptions offer a middle-ground commitment, appealing to users who want a more extended membership than monthly options but with greater flexibility than annual plans. Quarterly subscriptions strike a balance between cost savings and commitment duration, making them popular among users who are serious about dating but prefer shorter commitments. Some dating platforms offer additional perks, such as boosted visibility or extra matches, to entice users to choose quarterly subscriptions. Quarterly subscriptions are ideal for users who want to explore the dating scene for a few months without committing to a full year. However, monthly subscriptions are the most flexible option, allowing users to cancel or renew their membership each month as they see fit. Many online dating platforms are offering tiered pricing, with lower monthly fees for longer subscriptions, encouraging users to commit to multiple months at a time. Monthly subscriptions are preferred by users who want to try out premium features, enjoy additional benefits, or test the platform before making a more extended commitment. However, weekly subscriptions are relatively rare in the North America online dating services market but may be offered on some platforms as a short-term trial option. Weekly subscriptions are designed for users who want to explore the platform for a brief period, such as during a special promotion or event. Some dating platforms offer weekly subscriptions as a limited-time trial to showcase premium features and attract new users. Users may opt for weekly subscriptions when they are temporarily more active on the platform and want to access additional benefits for a specific timeframe.

Based on the demographics, baby boomers segment is projected to grow with more than 6% CAGR by 2023-28 in North America online dating services market.

The North America online dating services market caters to a diverse range of demographics, including adult users comprising millennials and Gen Z, as well as baby boomers seeking companionship and meaningful connections. Each demographic brings unique preferences, expectations, and dating goals to the online dating landscape. Online dating platforms that understand the distinct needs of these demographics and tailor their services accordingly are likely to thrive in this dynamic and evolving market. As technology continues to advance, the North America online dating market is expected to see further growth and adaptation to meet the changing demands of its diverse user base. Baby boomers are actively seeking companionship and meaningful connections in their later years, making online dating an attractive option to meet potential partners. Some dating platforms have been specifically designed to cater to the preferences and needs of older adults, offering features that align with their dating goals. Baby boomers often prioritize safety and privacy, and they expect online dating platforms to have robust security measures and policies in place to protect user data. The COVID-19 pandemic accelerated the adoption of online dating among baby boomers, as virtual dating features enabled them to connect with others safely from home.

Market Dynamics

• Market Drivers: North America has one of the highest internet and smartphone penetration rates globally. The widespread availability of high-speed internet and the increasing use of smartphones have significantly contributed to the growth of the online dating services market in the region. Over the years, there has been a shift in societal attitudes towards online dating in North America. As online dating becomes more widely accepted and normalized, more people are willing to try it, leading to an increase in the user base and market growth.
• Market Restraints: The online dating services market in North America is highly competitive, with several established players and new entrants vying for market share. This intense competition can lead to pricing pressure and reduced profit margins for companies operating in the sector. Some users in North America may experience online dating fatigue and burnout due to the repetitive nature of the process or the lack of success in finding compatible matches. This can result in reduced user retention and engagement on dating platforms.
• Market Trends: Many North American online dating platforms have been incorporating artificial intelligence (AI) and advanced matchmaking algorithms to improve the accuracy of matching potential partners. This leads to more relevant and compatible matches for users, enhancing the overall user experience. Some online dating services in North America have adopted gamification elements to engage users and make the dating experience more enjoyable. This trend includes features such as swipe-based matching, quizzes, and rewards for active user participation.

Recent Developments

• September 2021 - With the introduction of Explore, a new section of the Tinder app that will include events like the return of the well-liked Swipe Night series as well as ways to find matches by interests and jump into quick chats before a match is made, Tinder is redesigning its app to place a greater emphasis on its social, interactive features. When taken together, the changes aid in moving Tinder further away from its origins as a quick match-based dating app and toward something more akin to a social network designed to assist users in meeting new people.
• March 2022 - Match Group has announced that it is launching the latest addition to its dating services lineup with Stir, an app designed exclusively for single parents. With the new release, the company aims to address the 20 million single parents in the U.S. who are under-served by existing dating apps.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Online Dating Services with its value and forecast along with its segments
• Country-wise Online Dating Services market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Services

• Social Dating
• Matchmaking
• Adult Dating
• Niche Dating

By Subscription Type

• Annually
• Quarterly
• Monthly
• Weekly

By Demographics

• Adult
• Baby Boomers

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Online Dating Services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.