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North America Digital Avatar Market Size, Share & Trends Analysis Report by Product (Interactive Digital Avatar, Non-Interactive Digital Avatar), Category, Industry Vertical, and Segment Forecasts, 2024-2030

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    Report

  • 80 Pages
  • May 2024
  • Region: North America
  • Grand View Research
  • ID: 5976468
Description Jump to:
The North America digital avatar market size is anticipated to reach USD 100.61 billion by 2030, registering a CAGR of 46.2% from 2024 to 2030. The market is rapidly growing due to technological advancement, increasing online presence, and rising popularity of virtual environments. The accelerated shift towards using digital avatars in the gaming industry continues to expand with new games and platforms emphasizing customizable avatars. It includes not only traditional gaming platforms but also mobile and cloud gaming. Furthermore, advances in VR and AR technologies have opened new avenues for digital avatars, especially in immersive experiences.

As a hub for tech innovation, North America sees significant investments in these sectors. Integrating AI and machine learning (ML) for more realistic and autonomous avatars could open new possibilities for personalization and interaction within digital spaces. Consumers are increasingly seeking personalized interactions, and digital avatars serve as a means for them to craft virtual representations that closely resemble their real-life attributes. This personalization trend extends across various sectors, such as social media, e-commerce, and virtual events. It enables individuals to establish emotional connections and enhance engagement through tailored digital personas that reflect their unique characteristics and preferences.

North America Digital Avatar Market Report Highlights

  • The non-interactive digital avatar product segment accounted for the largest revenue share of 57.8% in 2023. The segment will grow further due to the rising usage of non-interactive digital avatars by companies to guide customers through their websites or video games
  • The virtual agents & assistants category segment dominated the market in 2023 and is expected to grow at a significant CAGR from 2024 to 2030. Using virtual agents to solve customer queries round-the-clock in less time drives the market demand
  • In terms of industry vertical, the gaming & entertainment segment accounted for the maximum revenue share in 2023 due to the high demand for digital avatars to enhance the gaming experience
  • In March 2026, UneeQ partnered with Qatar Airways and launched the first ever digital human in aviation, Sama 2.0, to elevate the passenger experience. This unique innovation creates an immersive experience for the passengers as Sama 2.0 provides details about the aircraft and plays multiple games with passengers

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Segment Definitions
1.2.1. Product
1.2.2. Category
1.2.3. Industry Vertical
1.2.4. Estimates and Forecasts Timeline
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Product Outlook
2.2.2. Category Outlook
2.2.3. Industry Vertical Outlook
2.3. Competitive Insights
Chapter 3. North America Digital Avatar Market Variables, Trends, & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Industry Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market Drivers Analysis
3.4.1.1. Potential R&d in North America Digital Avatar
3.4.2. Market Restraints Analysis
3.4.2.1. Lack of Skilled Workforce and High Implementation Cost
3.4.2.2. Vast Demonstrative Data Requirement
3.4.3. Industry Opportunities
3.4.4. Industry Challenges
3.5. North America Digital Avatar Market Analysis Tools
3.5.1. Porter’s Analysis
3.5.1.1. Bargaining Power of the Suppliers
3.5.1.2. Bargaining Power of the Buyers
3.5.1.3. Threats of Substitution
3.5.1.4. Threats from New Entrants
3.5.1.5. Competitive Rivalry
3.5.2. PESTEL Analysis
3.5.2.1. Political Landscape
3.5.2.2. Economic and Social Landscape
3.5.2.3. Technological Landscape
3.5.2.4. Environmental Landscape
3.5.2.5. Legal Landscape
Chapter 4. North America Digital Avatar Market: Product Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. North America Digital Avatar Market: Product Movement Analysis, 2023 & 2030 (USD Million)
4.3. Interactive Digital Avatar
4.3.1. Interactive Digital Avatar Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
4.4. Non-Interactive Digital Avatar
4.4.1. Non-Interactive Digital Avatar Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
Chapter 5. North America Digital Avatar Market: Category Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. North America Digital Avatar Market: Category Movement Analysis, 2023 & 2030 (USD Million)
5.3. Virtual Agents & Assistants
5.3.1. Virtual Agents & Assistants Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
5.4. Virtual Influencers
5.4.1. Virtual Influencers Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
5.5. Digital Avatar in Gaming
5.5.1. Digital Avatar in Gaming Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
5.6. Others
5.6.1. Others Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
Chapter 6. North America Digital Avatar Market: Industry Vertical Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. North America Digital Avatar Market: Industry Vertical Movement Analysis, 2023 & 2030 (USD Million)
6.3. BFSI
6.3.1. BFSI Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
6.4. Retail & E-commerce
6.4.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
6.5. Healthcare
6.5.1. Healthcare Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
6.6. Gaming & Entertainment
6.6.1. Gaming & Entertainment Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
6.7. Education & Training
6.7.1. Education & Training Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
6.8. Automotive
6.8.1. Automotive Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
6.9. IT & Telecom
6.9.1. IT & Telecom Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
6.10. Others
6.10.1. Others Market Revenue Estimates and Forecasts, 2017-2030 (USD Million)
Chapter 7. North America Digital Avatar Market: Country Estimates & Trend Analysis
7.1. North America Digital Avatar Market Share, by Country, 2023 & 2030, USD Million
7.1.1. U.S.
7.1.1.1. U.S. Digital Avatar Market Estimates and Forecasts, 2017-2030 (USD Million)
7.1.2. Canada
7.1.2.1. Canada Digital Avatar Market Estimates and Forecasts, 2017-2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Company Market Positioning
8.4. Company Heat Map Analysis
8.5. Strategy Mapping
8.5.1. Expansion
8.5.2. Mergers & Acquisition
8.5.3. Partnerships & Collaborations
8.5.4. New Product Launches
8.5.5. Research and Development
8.6. Company Profiles
8.6.1. AI Foundation
8.6.1.1. Participant’s Overview
8.6.1.2. Financial Performance
8.6.1.3. Product Benchmarking
8.6.1.4. Recent Developments/Strategic Initiatives
8.6.2. DeepBrain AI.
8.6.2.1. Participant’s Overview
8.6.2.2. Financial Performance
8.6.2.3. Product Benchmarking
8.6.2.4. Recent Developments/Strategic Initiatives
8.6.3. Didimo, Inc.
8.6.3.1. Participant’s Overview
8.6.3.2. Financial Performance
8.6.3.3. Product Benchmarking
8.6.3.4. Recent Developments/Strategic Initiatives
8.6.4. Epic Games, Inc.
8.6.4.1. Participant’s Overview
8.6.4.2. Financial Performance
8.6.4.3. Product Benchmarking
8.6.4.4. Recent Developments/Strategic Initiatives
8.6.5. Microsoft
8.6.5.1. Participant’s Overview
8.6.5.2. Financial Performance
8.6.5.3. Product Benchmarking
8.6.5.4. Recent Developments/Strategic Initiatives
8.6.6. NEON
8.6.6.1. Participant’s Overview
8.6.6.2. Financial Performance
8.6.6.3. Product Benchmarking
8.6.6.4. Recent Developments/Strategic Initiatives
8.6.7. NVIDIA Corporation
8.6.7.1. Participant’s Overview
8.6.7.2. Financial Performance
8.6.7.3. Product Benchmarking
8.6.7.4. Recent Developments/Strategic Initiatives
8.6.8. Pinscreen
8.6.8.1. Participant’s Overview
8.6.8.2. Financial Performance
8.6.8.3. Product Benchmarking
8.6.8.4. Recent Developments/Strategic Initiatives
8.6.9. Ready Player Me, Inc.
8.6.9.1. Participant’s Overview
8.6.9.2. Financial Performance
8.6.9.3. Product Benchmarking
8.6.9.4. Recent Developments/Strategic Initiatives
8.6.10. Soul Machines
8.6.10.1. Participant’s Overview
8.6.10.2. Financial Performance
8.6.10.3. Product Benchmarking
8.6.10.4. Recent Developments/Strategic Initiatives
8.6.11. Spatial Systems, Inc.
8.6.11.1. Participant’s Overview
8.6.11.2. Financial Performance
8.6.11.3. Product Benchmarking
8.6.11.4. Recent Developments/Strategic Initiatives
8.6.12. UneeQ
8.6.12.1. Participant’s Overview
8.6.12.2. Financial Performance
8.6.12.3. Product Benchmarking
8.6.12.4. Recent Developments/Strategic Initiatives
8.6.13. Wolf3D
8.6.13.1. Participant’s Overview
8.6.13.2. Financial Performance
8.6.13.3. Product Benchmarking
8.6.13.4. Recent Developments/Strategic Initiatives
List of Tables
Table 1 List of Abbreviation
Table 2 North America Digital Avatar Market 2017-2030 (USD Million)
Table 3 North America Digital Avatar Market by Product, 2017-2030 (USD Million)
Table 4 North America Digital Avatar Market by Category, 2017-2030 (USD Million)
Table 5 North America Digital Avatar Market by Industry Vertical, 2017-2030 (USD Million)
Table 6 U.S. Digital Avatar Market by Product, 2017-2030 (USD Million)
Table 7 U.S. Digital Avatar Market by Category, 2017-2030 (USD Million)
Table 8 U.S. Digital Avatar Market by Industry Vertical, 2017-2030 (USD Million)
Table 9 Canada Digital Avatar Market by Product, 2017-2030 (USD Million)
Table 10 Canada Digital Avatar Market by Category, 2017-2030 (USD Million)
Table 11 Canada Digital Avatar Market by Industry Vertical, 2017-2030 (USD Million)
List of Figures
Figure 1 Market Research Process
Figure 2 North America Digital Avatar Market Segmentation
Figure 3 North America Digital Avatar Market Category Landscape
Figure 4 Information Procurement
Figure 5 Data Analysis Models
Figure 6 Market Formulation and Validation
Figure 7 Data Validating & Publishing
Figure 8 Market Snapshot
Figure 9 Segment Snapshot (1/2)
Figure 10 Segment Snapshot (2/2)
Figure 11 Competitive Landscape Snapshot
Figure 12 North America Digital Avatar Market - Market Size and Growth Prospects (USD Million)
Figure 13 North America Digital Avatar Market: Industry Value Chain Analysis
Figure 14 North America Digital Avatar Market: Market Dynamics
Figure 15 North America Digital Avatar Market: PORTER’s Analysis
Figure 16 North America Digital Avatar Market: PESTEL Analysis
Figure 17 North America Digital Avatar Market Share by Product, 2023 & 2030 (USD Million)
Figure 18 North America Digital Avatar Market, by Product: Market Share, 2023 & 2030
Figure 19 Interactive Digital Avatar Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 20 Non-Interactive Digital Avatar Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 21 North America Digital Avatar Market Share by Category, 2023 & 2030 (USD Million)
Figure 22 North America Digital Avatar Market, by Category: Market Share, 2023 & 2030
Figure 23 Virtual Agents & Assistants Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 24 Virtual Influencers Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 25 Digital Avatar in Gaming Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 26 Others Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 27 North America Digital Avatar Market, Share by Industry Vertical: Key Takeaways
Figure 28 North America Digital Avatar Market, by Industry Vertical: Market Share, 2023 & 2030
Figure 29 Healthcare Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 30 BFSI Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 31 Gaming & Entertainment Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 32 Retail & E-commerce Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 33 Education & Training Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 34 Automotive Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 35 it & Telecom Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 36 Others Market Estimates & Forecasts, 2017-2030 (Revenue, USD Million)
Figure 37 North America Digital Avatar Market Estimates and Forecasts, 2017-2030 (USD Million)
Figure 38 U.S. North America Digital Avatar Market Estimates and Forecasts, 2017-2030 (USD Million)
Figure 39 Canada North America Digital Avatar Market Estimates and Forecasts, 2017-2030 (USD Million)
Figure 40 Key Company Categorization
Figure 41 Company Market Positioning
Figure 42 Strategic Framework

Companies Mentioned

  • AI Foundation
  • DeepBrain AI.
  • Didimo, Inc.
  • Epic Games, Inc.
  • Microsoft
  • NEON
  • NVIDIA Corporation
  • Pinscreen
  • Ready Player Me, Inc.
  • Soul Machines
  • Spatial Systems, Inc.
  • UneeQ
  • Wolf3D

Methodology

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About the Digital Avatar Market

The Digital Avatar market is a subset of the Virtual and Augmented Reality industry. It focuses on the development of digital avatars, which are computer-generated representations of a person or character. These avatars can be used for a variety of purposes, such as gaming, virtual meetings, and social media. Digital avatars are becoming increasingly popular as they allow users to interact with others in a virtual environment. Digital avatars are created using a variety of technologies, such as motion capture, facial recognition, and 3D modeling. They can be customized to look and act like the user, and can be used to create a more immersive experience. Additionally, digital avatars can be used to create virtual worlds, allowing users to explore and interact with their environment. Some companies in the Digital Avatar market include Animoji, FaceRig, and IMVU. These companies specialize in creating digital avatars for a variety of applications, such as gaming, virtual meetings, and social media. Additionally, there are a number of companies that specialize in creating virtual worlds, such as Sansar and High Fidelity. Show Less Read more

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