The North America Dry Shampoo Market would witness market growth of 5.9% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 62,416.4 thousand units (100 ML), showcasing a growth of 5.9% (2019-2022).
Recognizing the diverse spectrum of hair types and textures, the market has witnessed a push towards inclusivity. Brands are expanding their product lines to cater to a broader audience, addressing the unique needs of individuals with curly, coy, or textured hair. This inclusivity enhances market reach and resonates with consumers who seek products tailored to their specific hair profiles. Scent plays a pivotal role in the overall user experience of hair care products, and dry shampoos are no exception.
A notable trend in the market is the innovation in fragrance, with brands introducing captivating scents that go beyond the traditional floral or powdery notes. The olfactory experience has become a key differentiator, contributing to the product's appeal and creating a sensory connection with consumers. In response to the demand for multifunctional products, the market has witnessed the emergence of hybrid formulations that go beyond oil absorption. Some dry shampoos now offer additional benefits such as volumizing, texturizing, or even color-tinted options. This trend reflects the desire for versatile solutions that address multiple hair care needs in a single product.
Canadians have become increasingly beauty-conscious, with a growing interest in skincare, haircare, and overall grooming. This cultural shift toward prioritizing personal appearance creates opportunities for various beauty products, including innovative solutions like dry shampoo. Likewise, the cosmetics industry in Canada is influenced by global beauty trends. As it gains popularity worldwide, it becomes a part of the overall beauty landscape in Canada. As per the International Trade Administration, the cosmetics industry in Canada produced an estimated revenue of USD 1.24 billion in 2021. Revenues in the industry are anticipated to increase by 1.45% annually through 2024, reaching $1.8 billion. Therefore, growing disposable incomes and the cosmetics industry in North America will propel the expansion of the regional market.
The US market dominated the North America Dry Shampoo Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,461.5 Million by 2030. The Canada market is showcasing a CAGR of 8.3% during (2023 - 2030). Additionally, The Mexico market would register a CAGR of 7.4% during (2023 - 2030).
Based on Function, the market is segmented into Anti-Dandruff, Color Protection, Hair Loss Protection, and Others. Based on Distribution Channel, the market is segmented into Departmental Store & Supermarkets, Pharmacies, Online Stores, and Others. Based on End User, the market is segmented into Women, Men, and Children. Based on Type, the market is segmented into Powder Form & Others, and Spray Form. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, Henkel AG & Company, KGaA, The Procter and Gamble Company, Kao Corporation, L'Oreal S.A., The Estee Lauder Companies, Inc., Coty, Inc., Revlon, Inc. (MacAndrews & Forbes), Church & Dwight Co., Inc., and Shiseido Company Limited
Recognizing the diverse spectrum of hair types and textures, the market has witnessed a push towards inclusivity. Brands are expanding their product lines to cater to a broader audience, addressing the unique needs of individuals with curly, coy, or textured hair. This inclusivity enhances market reach and resonates with consumers who seek products tailored to their specific hair profiles. Scent plays a pivotal role in the overall user experience of hair care products, and dry shampoos are no exception.
A notable trend in the market is the innovation in fragrance, with brands introducing captivating scents that go beyond the traditional floral or powdery notes. The olfactory experience has become a key differentiator, contributing to the product's appeal and creating a sensory connection with consumers. In response to the demand for multifunctional products, the market has witnessed the emergence of hybrid formulations that go beyond oil absorption. Some dry shampoos now offer additional benefits such as volumizing, texturizing, or even color-tinted options. This trend reflects the desire for versatile solutions that address multiple hair care needs in a single product.
Canadians have become increasingly beauty-conscious, with a growing interest in skincare, haircare, and overall grooming. This cultural shift toward prioritizing personal appearance creates opportunities for various beauty products, including innovative solutions like dry shampoo. Likewise, the cosmetics industry in Canada is influenced by global beauty trends. As it gains popularity worldwide, it becomes a part of the overall beauty landscape in Canada. As per the International Trade Administration, the cosmetics industry in Canada produced an estimated revenue of USD 1.24 billion in 2021. Revenues in the industry are anticipated to increase by 1.45% annually through 2024, reaching $1.8 billion. Therefore, growing disposable incomes and the cosmetics industry in North America will propel the expansion of the regional market.
The US market dominated the North America Dry Shampoo Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,461.5 Million by 2030. The Canada market is showcasing a CAGR of 8.3% during (2023 - 2030). Additionally, The Mexico market would register a CAGR of 7.4% during (2023 - 2030).
Based on Function, the market is segmented into Anti-Dandruff, Color Protection, Hair Loss Protection, and Others. Based on Distribution Channel, the market is segmented into Departmental Store & Supermarkets, Pharmacies, Online Stores, and Others. Based on End User, the market is segmented into Women, Men, and Children. Based on Type, the market is segmented into Powder Form & Others, and Spray Form. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, Henkel AG & Company, KGaA, The Procter and Gamble Company, Kao Corporation, L'Oreal S.A., The Estee Lauder Companies, Inc., Coty, Inc., Revlon, Inc. (MacAndrews & Forbes), Church & Dwight Co., Inc., and Shiseido Company Limited
Scope of the Study
Market Segments Covered in the Report:
By Function (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
- Anti-Dandruff
- Color Protection
- Hair Loss Protection
- Others
By Distribution Channel (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
- Departmental Store & Supermarkets
- Pharmacies
- Online Stores
- Others
By End User (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
- Women
- Men
- Children
By Type (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
- Powder Form & Others
- Spray Form
By Country (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Unilever PLC
- Henkel AG & Company, KGaA
- The Procter and Gamble Company
- Kao Corporation
- L'Oreal S.A.
- The Estee Lauder Companies, Inc.
- Coty, Inc.
- Revlon, Inc. (MacAndrews & Forbes)
- Church & Dwight Co., Inc.
- Shiseido Company Limited
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Dry Shampoo Market, By Function
Chapter 5. North America Dry Shampoo Market, By Distribution Channel
Chapter 6. North America Dry Shampoo Market, By End User
Chapter 7. North America Dry Shampoo Market, By Type
Chapter 8. North America Dry Shampoo Market, By Country
Chapter 9. Company Profiles
Companies Mentioned
- Unilever PLC
- Henkel AG & Company, KGaA
- The Procter and Gamble Company
- Kao Corporation
- L'Oreal S.A.
- The Estee Lauder Companies, Inc.
- Coty, Inc.
- Revlon, Inc. (MacAndrews & Forbes)
- Church & Dwight Co., Inc.
- Shiseido Company Limited
Methodology
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