Education Technology Market in North America 2024-2028

Report
137 Pages
September 2024
Region: North America
TechNavio
ID: 5880872

Growing Inclination Toward Integrating AR, VR, and Artificial Intelligence (AI) in Smart Classrooms is a Key Trend Gaining Market Momentum

The education technology market in north america is forecasted to grow by USD 64.08 billion during 2023-2028, accelerating at a CAGR of 16.58% during the forecast period. The report on the education technology market in north america provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by emergence of virtual schools, learning process enhancements in academic sector, and increasing government initiatives and educational funding.

The education technology market in north america is segmented as below:

By End-user

Business
Consumer

By Deployment

On-premises
Cloud

By Geographical Landscape

North America

This study identifies the growing inclination towARd integrating AR, VR, and AI in smARt classrooms as one of the prime reasons driving the education technology market in north america growth during the next few years. Also, surge in demand for soft skills and communication-based programs and increased demand for distance learning will lead to sizable demand in the market.

The report on the education technology market in north america covers the following areas:

Education technology market in north america sizing
Education technology market in north america forecast
Education technology market in north america industry analysis

A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading education technology market in north america vendors that include 2U Inc., Alphabet Inc., ApplyBoard Inc., Blackboard Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., Ellucian Co., Instructure Holdings Inc., International Business Machines Corp., MAXHUB, Microsoft Corp., PowerSchool Holdings Inc., Promethean World Ltd., Quizizz, Simplilearn, Skillsoft Corp., SkyPrep Inc., Think and Learn Pvt. Ltd., Udacity Inc., and Upright Education. Also, the education technology market in north america analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview

Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem

Parent Market
Data Table on - Parent Market

2.2 Market characteristics

Market characteristics analysis

2.3 Value chain analysis

Value Chain Analysis

3 Market Sizing

3.1 Market definition

Offerings of companies included in the market definition

3.2 Market segment analysis

Market segments

3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028

Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Chart on North America: Year-over-year growth 2023-2028 (%)
Data Table on Regional - Market size and forecast 2023-2028 ($ million)

4 Historic Market Size

4.1 Education Technology Market in North America 2018 - 2022

Historic Market Size - Data Table on Education Technology Market in North America 2018 - 2022 ($ million)

4.2 End-user segment analysis 2018 - 2022

Historic Market Size - End-user Segment 2018 - 2022 ($ million)

4.3 Deployment segment analysis 2018 - 2022

Historic Market Size - Deployment Segment 2018 - 2022 ($ million)

4.4 Geography segment analysis 2018 - 2022

Historic Market Size - Geography Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary

Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers

Bargaining power of buyers - Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers

Bargaining power of suppliers - Impact of key factors in 2023 and 2028

5.4 Threat of new entrants

Threat of new entrants - Impact of key factors in 2023 and 2028

5.5 Threat of substitutes

Threat of substitutes - Impact of key factors in 2023 and 2028

5.6 Threat of rivalry

Threat of rivalry - Impact of key factors in 2023 and 2028

5.7 Market condition

Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

6.1 Market segments

Chart on End-user - Market share 2023-2028 (%)
Data Table on End-user - Market share 2023-2028 (%)

6.2 Comparison by End-user

Chart on Comparison by End-user
Data Table on Comparison by End-user

6.3 Business - Market size and forecast 2023-2028

Chart on Business - Market size and forecast 2023-2028 ($ million)
Data Table on Business - Market size and forecast 2023-2028 ($ million)
Chart on Business - Year-over-year growth 2023-2028 (%)
Data Table on Business - Year-over-year growth 2023-2028 (%)

6.4 Consumer - Market size and forecast 2023-2028

Chart on Consumer - Market size and forecast 2023-2028 ($ million)
Data Table on Consumer - Market size and forecast 2023-2028 ($ million)
Chart on Consumer - Year-over-year growth 2023-2028 (%)
Data Table on Consumer - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by End-user

Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Deployment

7.1 Market segments

Chart on Deployment - Market share 2023-2028 (%)
Data Table on Deployment - Market share 2023-2028 (%)

7.2 Comparison by Deployment

Chart on Comparison by Deployment
Data Table on Comparison by Deployment

7.3 On-premises - Market size and forecast 2023-2028

Chart on On-premises - Market size and forecast 2023-2028 ($ million)
Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
Chart on On-premises - Year-over-year growth 2023-2028 (%)
Data Table on On-premises - Year-over-year growth 2023-2028 (%)

7.4 Cloud - Market size and forecast 2023-2028

Chart on Cloud - Market size and forecast 2023-2028 ($ million)
Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
Chart on Cloud - Year-over-year growth 2023-2028 (%)
Data Table on Cloud - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Deployment

Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)

8 Customer Landscape

8.1 Customer landscape overview

Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation

Chart on Market share By Geographical Landscape - 2023-2028 (%)
Data Table on Market share By Geographical Landscape - 2023-2028 (%)

9.2 Geographic comparison

Chart on Geographic comparison
Data Table on Geographic comparison

9.3 US - Market size and forecast 2023-2028

Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)

9.4 Canada - Market size and forecast 2023-2028

Chart on Canada - Market size and forecast 2023-2028 ($ million)
Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Chart on Canada - Year-over-year growth 2023-2028 (%)
Data Table on Canada - Year-over-year growth 2023-2028 (%)

9.5 Mexico - Market size and forecast 2023-2028

Chart on Mexico - Market size and forecast 2023-2028 ($ million)
Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
Chart on Mexico - Year-over-year growth 2023-2028 (%)
Data Table on Mexico - Year-over-year growth 2023-2028 (%)

9.6 Market opportunity By Geographical Landscape

Market opportunity By Geographical Landscape ($ million)
Data Table on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges

Impact of drivers and challenges in 2023 and 2028

10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape

Overview on criticality of inputs and factors of differentiation

11.3 Landscape disruption

Overview on factors of disruption

11.4 Industry risks

Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled

Companies covered

12.2 Market positioning of companies

Matrix on companies position and classification
2U Inc.
2U Inc. - Overview
2U Inc. - Business segments
2U Inc. - Key news
2U Inc. - Key offerings
2U Inc. - Segment focus

12.4 Alphabet Inc.

Alphabet Inc. - Overview
Alphabet Inc. - Business segments
Alphabet Inc. - Key offerings
Alphabet Inc. - Segment focus

12.5 ApplyBoard Inc.

ApplyBoard Inc. - Overview
ApplyBoard Inc. - Product / Service
ApplyBoard Inc. - Key offerings

12.6 Blackboard Inc.

Blackboard Inc. - Overview
Blackboard Inc. - Product / Service
Blackboard Inc. - Key offerings

12.7 Chegg Inc.

Chegg Inc. - Overview
Chegg Inc. - Product / Service
Chegg Inc. - Key news
Chegg Inc. - Key offerings

12.8 Cornerstone OnDemand Inc.

Cornerstone OnDemand Inc. - Overview
Cornerstone OnDemand Inc. - Product / Service
Cornerstone OnDemand Inc. - Key news
Cornerstone OnDemand Inc. - Key offerings

12.9 Coursera Inc.

Coursera Inc. - Overview
Coursera Inc. - Business segments
Coursera Inc. - Key news
Coursera Inc. - Key offerings
Coursera Inc. - Segment focus

12.10 Instructure Holdings Inc.

Instructure Holdings Inc. - Overview
Instructure Holdings Inc. - Product / Service
Instructure Holdings Inc. - Key news
Instructure Holdings Inc. - Key offerings

12.11 International Business Machines Corp.

International Business Machines Corp. - Overview
International Business Machines Corp. - Business segments
International Business Machines Corp. - Key news
International Business Machines Corp. - Key offerings
International Business Machines Corp. - Segment focus

12.12 MAXHUB

MAXHUB - Overview
MAXHUB - Product / Service
MAXHUB - Key offerings

12.13 Microsoft Corp.

Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus

12.14 PowerSchool Holdings Inc.

PowerSchool Holdings Inc. - Overview
PowerSchool Holdings Inc. - Product / Service
PowerSchool Holdings Inc. - Key news
PowerSchool Holdings Inc. - Key offerings

12.15 Simplilearn

Simplilearn - Overview
Simplilearn - Product / Service
Simplilearn - Key offerings

12.16 Think and Learn Pvt. Ltd.

Think and Learn Pvt. Ltd. - Overview
Think and Learn Pvt. Ltd. - Product / Service
Think and Learn Pvt. Ltd. - Key offerings

12.17 Udacity Inc.

Udacity Inc. - Overview
Udacity Inc. - Product / Service
Udacity Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist

Inclusions checklist
Exclusions checklist

13.3 Currency conversion rates for US$

Currency conversion rates for US$

13.4 Research methodology

Research methodology

13.5 Data procurement

Information sources

13.6 Data validation

Data validation

13.7 Validation techniques employed for market sizing

Validation techniques employed for market sizing

13.8 Data synthesis

Data synthesis

13.9 360 degree market analysis

360 degree market analysis

13.10 List of abbreviations

List of abbreviations

List of Exhibits

Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 6: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Company Market Positioning
Exhibits 10: Parent Market
Exhibits 11: Data Table on - Parent Market
Exhibits 12: Market characteristics analysis
Exhibits 13: Value Chain Analysis
Exhibits 14: Offerings of companies included in the market definition
Exhibits 15: Market segments
Exhibits 16: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits 17: Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Exhibits 18: Chart on North America: Year-over-year growth 2023-2028 (%)
Exhibits 19: Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Exhibits 20: Historic Market Size - Data Table on Education Technology Market in North America 2018 - 2022 ($ million)
Exhibits 21: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
Exhibits 22: Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
Exhibits 23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits 24: Five forces analysis - Comparison between 2023 and 2028
Exhibits 25: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 26: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 27: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 29: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 30: Chart on Market condition - Five forces 2023 and 2028
Exhibits 31: Chart on End-user - Market share 2023-2028 (%)
Exhibits 32: Data Table on End-user - Market share 2023-2028 (%)
Exhibits 33: Chart on Comparison by End-user
Exhibits 34: Data Table on Comparison by End-user
Exhibits 35: Chart on Business - Market size and forecast 2023-2028 ($ million)
Exhibits 36: Data Table on Business - Market size and forecast 2023-2028 ($ million)
Exhibits 37: Chart on Business - Year-over-year growth 2023-2028 (%)
Exhibits 38: Data Table on Business - Year-over-year growth 2023-2028 (%)
Exhibits 39: Chart on Consumer - Market size and forecast 2023-2028 ($ million)
Exhibits 40: Data Table on Consumer - Market size and forecast 2023-2028 ($ million)
Exhibits 41: Chart on Consumer - Year-over-year growth 2023-2028 (%)
Exhibits 42: Data Table on Consumer - Year-over-year growth 2023-2028 (%)
Exhibits 43: Market opportunity by End-user ($ million)
Exhibits 44: Data Table on Market opportunity by End-user ($ million)
Exhibits 45: Chart on Deployment - Market share 2023-2028 (%)
Exhibits 46: Data Table on Deployment - Market share 2023-2028 (%)
Exhibits 47: Chart on Comparison by Deployment
Exhibits 48: Data Table on Comparison by Deployment
Exhibits 49: Chart on On-premises - Market size and forecast 2023-2028 ($ million)
Exhibits 50: Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
Exhibits 51: Chart on On-premises - Year-over-year growth 2023-2028 (%)
Exhibits 52: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
Exhibits 53: Chart on Cloud - Market size and forecast 2023-2028 ($ million)
Exhibits 54: Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
Exhibits 55: Chart on Cloud - Year-over-year growth 2023-2028 (%)
Exhibits 56: Data Table on Cloud - Year-over-year growth 2023-2028 (%)
Exhibits 57: Market opportunity by Deployment ($ million)
Exhibits 58: Data Table on Market opportunity by Deployment ($ million)
Exhibits 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 60: Chart on Market share By Geographical Landscape - 2023-2028 (%)
Exhibits 61: Data Table on Market share By Geographical Landscape - 2023-2028 (%)
Exhibits 62: Chart on Geographic comparison
Exhibits 63: Data Table on Geographic comparison
Exhibits 64: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits 65: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits 66: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits 67: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits 68: Chart on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits 69: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits 70: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibits 71: Data Table on Canada - Year-over-year growth 2023-2028 (%)
Exhibits 72: Chart on Mexico - Market size and forecast 2023-2028 ($ million)
Exhibits 73: Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
Exhibits 74: Chart on Mexico - Year-over-year growth 2023-2028 (%)
Exhibits 75: Data Table on Mexico - Year-over-year growth 2023-2028 (%)
Exhibits 76: Market opportunity By Geographical Landscape ($ million)
Exhibits 77: Data Table on Market opportunity By Geographical Landscape ($ million)
Exhibits 78: Impact of drivers and challenges in 2023 and 2028
Exhibits 79: Overview on criticality of inputs and factors of differentiation
Exhibits 80: Overview on factors of disruption
Exhibits 81: Impact of key risks on business
Exhibits 82: Companies covered
Exhibits 83: Matrix on companies position and classification
Exhibits 84: 2U Inc. - Overview
Exhibits 85: 2U Inc. - Business segments
Exhibits 86: 2U Inc. - Key news
Exhibits 87: 2U Inc. - Key offerings
Exhibits 88: 2U Inc. - Segment focus
Exhibits 89: Alphabet Inc. - Overview
Exhibits 90: Alphabet Inc. - Business segments
Exhibits 91: Alphabet Inc. - Key offerings
Exhibits 92: Alphabet Inc. - Segment focus
Exhibits 93: ApplyBoard Inc. - Overview
Exhibits 94: ApplyBoard Inc. - Product / Service
Exhibits 95: ApplyBoard Inc. - Key offerings
Exhibits 96: Blackboard Inc. - Overview
Exhibits 97: Blackboard Inc. - Product / Service
Exhibits 98: Blackboard Inc. - Key offerings
Exhibits 99: Chegg Inc. - Overview
Exhibits 100: Chegg Inc. - Product / Service
Exhibits 101: Chegg Inc. - Key news
Exhibits 102: Chegg Inc. - Key offerings
Exhibits 103: Cornerstone OnDemand Inc. - Overview
Exhibits 104: Cornerstone OnDemand Inc. - Product / Service
Exhibits 105: Cornerstone OnDemand Inc. - Key news
Exhibits 106: Cornerstone OnDemand Inc. - Key offerings
Exhibits 107: Coursera Inc. - Overview
Exhibits 108: Coursera Inc. - Business segments
Exhibits 109: Coursera Inc. - Key news
Exhibits 110: Coursera Inc. - Key offerings
Exhibits 111: Coursera Inc. - Segment focus
Exhibits 112: Instructure Holdings Inc. - Overview
Exhibits 113: Instructure Holdings Inc. - Product / Service
Exhibits 114: Instructure Holdings Inc. - Key news
Exhibits 115: Instructure Holdings Inc. - Key offerings
Exhibits 116: International Business Machines Corp. - Overview
Exhibits 117: International Business Machines Corp. - Business segments
Exhibits 118: International Business Machines Corp. - Key news
Exhibits 119: International Business Machines Corp. - Key offerings
Exhibits 120: International Business Machines Corp. - Segment focus
Exhibits 121: MAXHUB - Overview
Exhibits 122: MAXHUB - Product / Service
Exhibits 123: MAXHUB - Key offerings
Exhibits 124: Microsoft Corp. - Overview
Exhibits 125: Microsoft Corp. - Business segments
Exhibits 126: Microsoft Corp. - Key news
Exhibits 127: Microsoft Corp. - Key offerings
Exhibits 128: Microsoft Corp. - Segment focus
Exhibits 129: PowerSchool Holdings Inc. - Overview
Exhibits 130: PowerSchool Holdings Inc. - Product / Service
Exhibits 131: PowerSchool Holdings Inc. - Key news
Exhibits 132: PowerSchool Holdings Inc. - Key offerings
Exhibits 133: Simplilearn - Overview
Exhibits 134: Simplilearn - Product / Service
Exhibits 135: Simplilearn - Key offerings
Exhibits 136: Think and Learn Pvt. Ltd. - Overview
Exhibits 137: Think and Learn Pvt. Ltd. - Product / Service
Exhibits 138: Think and Learn Pvt. Ltd. - Key offerings
Exhibits 139: Udacity Inc. - Overview
Exhibits 140: Udacity Inc. - Product / Service
Exhibits 141: Udacity Inc. - Key offerings
Exhibits 142: Inclusions checklist
Exhibits 143: Exclusions checklist
Exhibits 144: Currency conversion rates for US$
Exhibits 145: Research methodology
Exhibits 146: Information sources
Exhibits 147: Data validation
Exhibits 148: Validation techniques employed for market sizing
Exhibits 149: Data synthesis
Exhibits 150: 360 degree market analysis
Exhibits 151: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the education technology market in North America: 2U Inc., Alphabet Inc., ApplyBoard Inc., Blackboard Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., Ellucian Co., Instructure Holdings Inc., International Business Machines Corp., MAXHUB, Microsoft Corp., PowerSchool Holdings Inc., Promethean World Ltd., Quizizz, Simplilearn, Skillsoft Corp., SkyPrep Inc., Think and Learn Pvt. Ltd., Udacity Inc., and Upright Education.

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growing inclination towARd integrating AR, VR, and AI in smARt classrooms."

According to the report, one of the major drivers for this market is the emergence of virtual schools.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

2U Inc.
Alphabet Inc.
ApplyBoard Inc.
Blackboard Inc.
Chegg Inc.
Cornerstone OnDemand Inc.
Coursera Inc.
Ellucian Co.
Instructure Holdings Inc.
International Business Machines Corp.
MAXHUB
Microsoft Corp.
PowerSchool Holdings Inc.
Promethean World Ltd.
Quizizz
Simplilearn
Skillsoft Corp.
SkyPrep Inc.
Think and Learn Pvt. Ltd.
Udacity Inc.
Upright Education

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€2486EUR$2,500USD£2,063GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€3978EUR$4,000USD£3,301GBP

The education technology market in north america is segmented as below:

By End-user

By Deployment

By Geographical Landscape

The report on the education technology market in north america covers the following areas:

Table of Contents

Executive Summary

Companies Mentioned (Partial List)

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