The North America Fashion Influencer Marketing Market is expected to witness market growth of 31.8% CAGR during the forecast period (2024-2031).
The US market dominated the North America Fashion Influencer Marketing Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $12.23 billion by 2031. The Canada market is experiencing a CAGR of 34.7% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 33.5% during 2024-2031.
The rise of Gen Z and Millennials as key consumer groups has significantly influenced the fashion industry, particularly in how brands approach marketing. These younger generations heavily rely on social media influencers for fashion advice, style inspiration, and product recommendations. Social media platforms have become their primary sources for discovering trends, with influencers creating relatable and engaging content that resonates deeply with their digital-first lifestyles.
Moreover, brands like Shein and Zara leverage TikTok influencers to showcase affordable, trendy outfits. This authenticity-driven approach aligns perfectly with younger shoppers’ genuine and inclusive messaging preferences.
North America is one of the largest and most dynamic markets for fashion influencer marketing, driven by high internet penetration, a robust e-commerce infrastructure, and a strong presence of global and local fashion brands. According to industry insights, by 2023, nine in ten U.S. adults actively used smartphones, with younger demographics exhibiting near-universal adoption rates. This widespread smartphone usage has significantly bolstered the fashion influencer marketing market, enabling seamless access to social media platforms where influencers thrive and engage with their audiences. Additionally, American influencers are known for their ability to reach audiences worldwide, making them highly sought after by domestic and international fashion brands.
The US market dominated the North America Fashion Influencer Marketing Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $12.23 billion by 2031. The Canada market is experiencing a CAGR of 34.7% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 33.5% during 2024-2031.
The rise of Gen Z and Millennials as key consumer groups has significantly influenced the fashion industry, particularly in how brands approach marketing. These younger generations heavily rely on social media influencers for fashion advice, style inspiration, and product recommendations. Social media platforms have become their primary sources for discovering trends, with influencers creating relatable and engaging content that resonates deeply with their digital-first lifestyles.
Moreover, brands like Shein and Zara leverage TikTok influencers to showcase affordable, trendy outfits. This authenticity-driven approach aligns perfectly with younger shoppers’ genuine and inclusive messaging preferences.
North America is one of the largest and most dynamic markets for fashion influencer marketing, driven by high internet penetration, a robust e-commerce infrastructure, and a strong presence of global and local fashion brands. According to industry insights, by 2023, nine in ten U.S. adults actively used smartphones, with younger demographics exhibiting near-universal adoption rates. This widespread smartphone usage has significantly bolstered the fashion influencer marketing market, enabling seamless access to social media platforms where influencers thrive and engage with their audiences. Additionally, American influencers are known for their ability to reach audiences worldwide, making them highly sought after by domestic and international fashion brands.
List of Key Companies Profiled
- IZEA Worldwide, Inc.
- Launchmetrics, Inc. (Lectra)
- Klear (Meltwater)
- Upfluence, Inc.
- AspireIQ, Inc.
- Mavrck (Later Influence)
- Juliusworks, Inc. (Hypr Brands)
- CreatorIQ
- Traackr, Inc.
- NeoReach
Market Report Segmentation
By End Use
- Beauty & Cosmetics
- Apparel
- Jewelry & Accessories
By Type
- Nanoinfluencers
- Microinfleuncers
- Macroinfleuncers
- Megainfluencer
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Fashion Influencer Marketing Market by End Use
Chapter 5. North America Fashion Influencer Marketing Market by Type
Chapter 6. North America Fashion Influencer Marketing Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- IZEA Worldwide, Inc.
- Launchmetrics, Inc. (Lectra)
- Klear (Meltwater)
- Upfluence, Inc.
- AspireIQ, Inc.
- Mavrck (Later Influence)
- Juliusworks, Inc. (Hypr Brands)
- CreatorIQ
- Traackr, Inc.
- NeoReach
Methodology
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