North America Floriculture Market Outlook, 2029

North America boasts a diverse range of flowers grown for commercial purposes, including roses, tulips, lilies, carnations, chrysanthemums, orchids, and many more. Different regions within North America have varying climates and growing conditions, allowing for the cultivation of a wide variety of floral species. As consumers increasingly prioritise experiences and wellness, there has been a growing demand for flowers and ornamental plants to adorn homes, events, and public spaces. This shift in consumer preferences towards natural aesthetics and sustainable living has propelled the demand for locally sourced, eco-friendly floral products.

The essence of the floriculture industry in North America is a celebration of nature's diversity and beauty. Both flower growers and aficionados appreciate the artistic quality of floral design, which is derived from the natural world to produce breathtaking arrangements that arouse feelings and engage the senses. Every floral arrangement, no matter how intricate or how simple, is a tribute to the artistry and imagination of the person who created it. Tradition plays a significant role in shaping the culture of the floriculture market. Many growers and florists come from families with multi-generational ties to the industry, passing down knowledge and techniques through the ages. Time-honoured practices, such as crop rotation, soil management, and flower harvesting, are steeped in tradition and passed down from one generation to the next. However, alongside tradition, the culture of the North American floriculture market is also defined by innovation and adaptability. Growers and florists embrace new technologies, cultivation methods, and design trends to stay ahead in an increasingly competitive market. From hydroponic farming to 3D-printed vases, innovation drives progress and fosters a culture of experimentation and exploration.

According to the research report "North America Floriculture Market Outlook, 2029,", the North America Floriculture Market was valued at more than USD 10 Billion in 2023. Consumer demand for flowers is influenced by cultural traditions, social trends, and personal preferences. Flowers are commonly used for gifts, decorations, and special occasions such as weddings, birthdays, and holidays. Consumer preferences for specific flower varieties, colours, and arrangements drive demand in the market. Economic conditions, including disposable income levels, employment rates, and consumer confidence, impact spending on discretionary items such as flowers.

During periods of economic growth and prosperity, consumers are more likely to purchase flowers for personal enjoyment and gifting purposes, driving demand in the floriculture market. Urbanisation and population growth in North America contribute to the expansion of the floriculture market. Urban dwellers often purchase flowers for home decoration, landscaping, and urban beautification projects. The growing population also increases demand for flowers for events, celebrations, and public spaces. Cultural and religious traditions play a significant role in driving demand for flowers in North America. For example, flowers are commonly used in religious ceremonies, cultural festivals, and social gatherings. Different cultural groups may have specific preferences for certain types of flowers or floral arrangements, driving demand for diversity in the market. Trends in floral design, colour palettes, and aesthetics influence consumer preferences and drive demand for specific types of flowers and arrangements. Floriculture industry professionals closely monitor fashion trends, interior design styles, and emerging floral design trends to cater to changing consumer tastes and preferences.

Market Drivers

• Consumer Demand: Consumer preferences for flowers for various occasions, such as weddings, birthdays, holidays, and everyday decorations, drive the demand for floriculture products. Flowers are considered essential for expressing emotions, enhancing aesthetics, and creating memorable experiences, leading to consistent demand throughout the year.
• Seasonal Variability: Seasonal events and holidays like Valentine's Day, Mother's Day, Easter, Thanksgiving, and Christmas drive spikes in flower sales, creating peaks in demand. Florists and retailers anticipate these seasonal trends and adjust their production and inventory to meet consumer demand during peak periods.

Market Challenges

• Seasonal Demand: The floriculture equipment market experiences seasonal fluctuations in demand, aligning with the peak seasons for flower production and sales. Managing production schedules, inventory levels, and workforce during peak periods can be challenging for equipment manufacturers, distributors, and retailers.
• High Initial Investment: Floriculture equipment, such as greenhouse structures, irrigation systems, climate control systems, and automated machinery, often requires significant initial investment. The high cost of acquiring and installing equipment can be a barrier for small-scale growers or new entrants to the market.

Market Opportunity

• Vertical Farming and Urban Agriculture: The trend towards urbanisation and vertical farming presents opportunities for floriculture equipment manufacturers to develop compact, space-efficient systems tailored for indoor cultivation in urban environments. Vertical farming technologies, hydroponic systems, and LED lighting solutions can enable year-round flower production in urban settings, catering to the growing demand for locally grown flowers.
• Digitalization and Data Analytics: Harnessing the power of digitalization, data analytics, and IoT (Internet of Things) technology can revolutionise floriculture equipment management and optimization. Smart sensors, remote monitoring systems, and predictive analytics can provide real-time insights into crop health, environmental conditions, and equipment performance, enabling growers to make data-driven decisions and optimise resource allocation.

Based on the product types, they are segmented into cut flowers, potted plants, bedding plants, and others. Furthermore, the application is bifurcated into gifts, decorations, perfume, personal use, and others.

In North America, the cut flower business leads the market; thousands of jobs in cultivation, harvesting, distribution, retailing, and floral design are supported by the cut flower business, which contributes significantly to North America's economic activity. Businesses involved in the flower industry, such as wholesalers, merchants, florists, and flower farms, support regional and local economies. Cut flowers are in high demand for various occasions and events, including weddings, funerals, holidays, and everyday celebrations. Consumers purchase cut flowers to express emotions, convey messages, and enhance the aesthetics of their homes and workplaces.

Cut flowers are available year-round in North America, thanks to advancements in floriculture technology, greenhouse production, and global supply chains. While certain flower varieties may be seasonal, consumers have access to a diverse selection of cut flowers from domestic and international sources throughout the year. Furthermore, decorations significantly contribute to the floriculture market because they improve the mood and visual appeal of both indoor and outdoor environments. Flowers and plants are highly prized. In order to create aesthetically pleasing surroundings that elicit favourable feelings and impressions, decorative flower arrangements, potted plants, and hanging baskets are utilised to beautify homes, businesses, hotels, restaurants, event sites, and public areas. Flowers and plants play a central role in seasonal decor, especially during holidays and special occasions such as Christmas, Easter, Thanksgiving, Halloween, and Valentine's Day. Decorative floral displays, wreaths, garlands, and centrepieces are used to celebrate and commemorate these events, driving demand for floriculture products.

According to the report, the sales channels are segmented into direct sales, specialty stores, franchises, florists and kiosks, online retailers, and others.

Speciality stores is growing, Specialty stores offer a diverse selection of fresh cut flowers, potted plants, floral arrangements, and gardening supplies to meet the needs of consumers. They often carry a wide variety of flower species, colours, and arrangements suitable for different occasions, such as weddings, funerals, holidays, and everyday celebrations. Florists and garden centre staff in specialty stores possess expertise in floriculture and horticulture, providing personalised advice, recommendations, and assistance to customers. They can help customers select the right flowers for specific occasions, create custom floral arrangements, and provide care tips for maintaining flower freshness and longevity.

Speciality stores that cater to customers who appreciate supporting local companies and the environment tend to prioritise locally grown and sustainably obtained flowers and plants. Speciality businesses respond to the increased demand for floral items that are both ethically made and environmentally sustainable by partnering with local growers or engaging in projects like the Slow Flowers movement. The specialty stores are known for their creativity and artistic flair, often showcasing elaborate floral arrangements and unique design concepts. These stores serve as hubs of inspiration for consumers looking to add beauty and elegance to their homes, events, or special occasions. Whether it's a whimsical bouquet, a dramatic centrepiece, or a minimalist succulent garden, specialty stores offer a wide range of creative options to suit every taste and style.

Based on the report, the major countries covered include the USA, Canada, Mexico, and the rest of North America.

The USA leads the North America floriculture market. The United States has one of the largest and most developed floriculture markets in the world, with a significant consumer base and robust demand for flowers and ornamental plants. Florida and California were the top two states in sales of the floriculture. The country's large population, diverse demographics, and strong economy contribute to the size and growth of the floriculture industry. American consumers have a strong affinity for flowers and plants, purchasing them for various occasions and purposes such as weddings, holidays, birthdays, anniversaries, and home decoration.

High levels of disposable income, cultural traditions, and lifestyle preferences drive consumer spending on floriculture products in the USA. The USA is a major producer and distributor of floriculture products, with a wide range of growers, nurseries, wholesalers, and retailers operating across the country. Floriculture production occurs in various states with favourable climate conditions, allowing for year-round cultivation and supply of flowers and plants to domestic and international markets. The geographic diversity of the USA enables the production of a wide variety of flowers and plants suited to different climates, growing conditions, and seasons. From the temperate regions of California and Florida to the continental climates of the Midwest and Northeast, the USA offers a diverse range of floral products to meet consumer preferences year-round.

The reports cover key developments in the floriculture market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from floriculture market are anticipated to lucrative growth opportunities in the future with the rising demand for floriculture in the global market.

Creating consumer awareness through aggressive marketing strategies and greater visibility of products across retail space are other steps taken by market participants to generate demand. Intense rivalry among top players in the market has started fierce competition at various levels such as driving aggressive marketing strategies and competitive pricing. In addition, manufacturing companies can focus on improving the quality of floriculture products by improving the infrastructure for storage and transportation thus creating potential opportunities for new as well as existing players operating in the floriculture market.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Floriculture market Research Report with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Cut Flowers
• Potted Plants
• Bedding Plants
• Others

By Application

• Gift
• Decorations
• Perfume
• Personal use
• Others(Conference and Activities, Pharmaceuticals)

By Sales channel

• Direct Sales
• Specialty Stores
• Franchises
• Florists & Kiosks
• Online Retailers
• Other Sales Channel(Supermarkets/Hypermarkets, Independent Small Stores)

By Flower Type

• Rose
• Chrysanthemum
• Tulip
• Lily
• Gerbera
• Carnations
• Texas Blueball
• Freesia
• Hydrangea
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Floriculture industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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