North America Freeze-Dried Fruits and Vegetables Market - Growth, Trends, and Forecasts (2023 - 2028)

Over the next few years, the North American freeze-dried fruits and vegetables market is expected to register a CAGR of 6.83 percent.

The market for freeze-dried fruits and vegetables in North America has also been affected by the growing need for easy-to-prepare foods.The demand for the different types of processed foods that use freeze-dried fruit and vegetables has also increased. There has been a surge in the market for all forms of preserved food, owing to the trend of increasingly busy lifestyles. This has led to more people wanting quick meal solutions and foods that are easy to prepare.Also, bakeries, candy shops, and breakfast cereal companies in North America have used freeze-dried fruits and vegetables more and more over the years.

Manufacturers are adding freeze-dried fruits and vegetables to their product lines to meet the growing demand in the region. Health and wellness concerns have gained momentum among consumers in recent years. Consumers are encouraged to opt for food products containing natural and nutritional ingredients, like freeze-dried fruits and vegetables. Moreover, due to their convenience, longer shelf life, and sensory quality, freeze-dried products are widely preferred in the food industry. The rise in the consumption rate of natural ingredients, particularly in the United States, is expected to drive the regional market during the forecast period. The well-established and strong distribution channels have helped in the easy supply of products all around the region.

North America Freeze-Dried Fruits and Vegetables Market Trends

Rising Consumer Expenditure on Convenience Food Products​​

More people are buying freeze-dried fruits and vegetables because the middle class is growing and there are more international companies selling their goods in the area. Also, more and more people in the country are choosing freeze-dried foods because they are easy to prepare, easy to store and last a long time. Food created from natural resources is receiving a lot of attention in the region. This has prompted market participants to introduce a wide range of freeze-dried fruits, including exotic and tropical fruits, orchard and citrus fruits, berries, and others. Additionally, they are increasingly substituting natural tastes and colors for synthetic flavors and preservatives.

The market is mostly driven by rising spending on food and drinks, the introduction of products with longer shelf lives, more impulse purchases, and a growing demand for quick-to-prepare convenience foods because people don't have as much time as they used to. In 2021, the average American will spend USD 159.09 per year on prepared frozen foods, according to the Bureau of Labor Statistics. Due to fast-paced lifestyles and the need for a quick meal among adults, there has been a growing demand for healthy and convenient food that can be consumed instantly. People think that frozen fruits and vegetables offer this benefit because most of them can be cooked and eaten in a short amount of time. These factors have been propelling the market's growth. ​​

United States Holds a Prominent Share in The Market

In the United States, consumers are increasingly demanding freeze-dried fruits and vegetables that are used to make meal preparation easier, owing to the hectic lifestyles of individuals. Also, with many manufacturers in the country expanding their product portfolios by launching freeze-dried products, the market is set to grow rapidly in the region. There has been a surge in the market for all forms of preserved food, owing to the trend of busy lifestyles. Thus, it has increased demand for quick meal solutions and convenience foods that use freeze-dried fruits and vegetables as an ingredient.

Manufacturers are adding freeze-dried fruits and vegetables to their product lines to keep up with the growing demand in the country. Food created from natural resources is receiving much attention in the country. This has prompted market participants to introduce a wide range of freeze-dried fruits, including exotic and tropical fruits, orchard and citrus fruits, berries, and others. Additionally, they are increasingly substituting natural tastes and colors for synthetic flavors and preservatives. According to the Bureau of Labor Statistics, in 2021, the average annual expenditure on frozen fruits will amount to USD 49.14 per consumer unit in the United States. The increased use of freeze-dried fruits and vegetables for the manufacturing of ready-to-eat meals, confectionaries and bakeries, and juices has further driven the market in the United States.

North America Freeze-Dried Fruits and Vegetables Industry Overview

There are a lot of different players in the freeze-dried fruits and vegetables market in North America. The prominent players in the market are European Freeze Dry Ltd., Harmony House Foods, Inc., Freeze-Dry Foods, Ltd., Kanegrade Ltd., and Döhler Group SE. The key players are focusing on expanding their network of innovation centers, which enable them to collaborate with customers on new product development and reformulations and make investments. Mergers and acquisitions and product innovations are the next strategies preferred by companies to strengthen their market dominance.

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