North America Gardening Equipment Market Outlook, 2029

The North American gardening equipment market stands as a vibrant and evolving landscape, mirroring the region's diverse climates, landscapes, and gardening traditions. Due to a confluence of consumer preferences, technological innovation, and an increasing focus on sustainability, this market is a thriving subset of the outdoor living and landscaping industry. Across the continent, gardening equipment is essential to the upkeep and design of outdoor spaces, from the well-kept lawns of suburban homes to the expansive gardens of rural estates. Among all the tools, lawn mowers are the most common, which is understandable given how common grassy areas are in both residential and commercial settings.

But a significant change is occurring, characterised by a slow movement towards electric-powered substitutes, motivated by environmental concerns and the search for more effective, quieter solutions. Furthermore, people's interactions with their outdoor environments are changing due to the introduction of smart technology and robotic capabilities, which is opening the door to a new era of automated and connected gardening experiences. In light of this, the industry is seeing a boom in internet sales channels, giving customers unparalleled access to a vast selection of gardening equipment and accessories. Even so, the market is still firmly anchored in the enduring appeal of gardening as a beloved hobby and a source of natural beauty, relaxation, and self-expression for millions of people across North America, despite the flurry of innovation and technological advancements.

According to the research report 'North America Gardening Equipment Market Outlook, 2029,' the North America Gardening Equipment market was valued at more than USD 25 Billion in 2023. Many people still want green spaces around their homes, even as urban areas grow. Gardening is still a popular hobby in urban areas, which means that there is always a need for gardening supplies and machinery to keep lawns, gardens, and outdoor areas maintained. Homeownership rates in North America remain significant, with many homeowners taking pride in maintaining their properties. This leads to a steady demand for gardening equipment such as lawn mowers, trimmers, and leaf blowers.

There's a noticeable trend towards gardening as a hobby, driven by factors such as increased awareness of health benefits, a desire for sustainable living, and an appreciation for nature. This growing interest fuels demand for gardening tools and equipment among both seasoned gardeners and novices. Homeowners are investing in landscaping projects to create useful and aesthetically beautiful outdoor spaces for entertainment and relaxation as the idea of outdoor living spaces grows in popularity. The need for gardening tools to maintain these areas is being driven by this trend. With greater awareness of environmental issues, including pollution and climate change, there's a shift towards more eco-friendly gardening practices.

This includes the adoption of electric-powered equipment, organic gardening methods, and water-efficient irrigation systems, all of which contribute to the demand for specialised gardening tools and equipment. Innovation in gardening equipment, such as the introduction of battery-powered tools, robotic mowers, and smart irrigation systems, appeals to consumers seeking convenience, efficiency, and automation in their gardening endeavors. These technological advancements drive demand for newer and more advanced gardening equipment.

Market Drivers

Seasonal Demand: Seasonal demand plays a significant role in driving the North American gardening equipment market. Gardening activities typically peak during the spring and summer months, when the weather is conducive to outdoor work, plants are actively growing, and homeowners engage in lawn care and landscaping projects. During this time, there is a surge in demand for gardening equipment such as lawn mowers, trimmers, garden hoses, and hand tools as consumers prepare their yards and gardens for the warmer seasons. Conversely, demand for gardening equipment tends to decline during the fall and winter months as outdoor activities decrease due to colder temperatures and inclement weather.

• Lifestyle Trends: There is a growing emphasis on outdoor living spaces as homeowners seek to extend their living areas beyond the confines of their homes. Patios, decks, and gardens are transformed into outdoor retreats for relaxation, dining, and entertaining, driving demand for gardening equipment such as furniture, grills, and decorative accessories. Increasing awareness of the physical and mental health benefits of gardening has sparked a renewed interest in outdoor activities and green spaces. Gardening is viewed as a therapeutic and stress-relieving hobby that promotes exercise, mindfulness, and connection with nature, leading to a higher demand for gardening tools and equipment. Environmental sustainability is a growing concern for many consumers, driving demand for eco-friendly gardening practices and products. This includes the adoption of organic gardening methods, water-efficient irrigation systems, and electric-powered gardening equipment that reduces emissions and noise pollution.

Market Challenges

Rapid Technological Changes: One of the significant challenges facing the North American gardening equipment market is the rapid pace of technological change. Advancements in technology are constantly reshaping the landscape of gardening equipment, introducing innovative features, materials, and functionalities to meet evolving consumer demands. While these technological advancements offer opportunities for product differentiation and enhanced user experiences, they also present challenges for manufacturers, who must keep pace with the latest trends and developments to remain competitive in the market. Manufacturers are under pressure to invest in research and development to innovate and introduce new products that incorporate cutting-edge technologies such as battery-powered operation, smart controls, and robotic capabilities. However, this investment comes with risks, including the potential for product obsolescence if technological advancements outpace development cycles or if consumers are slow to adopt new technologies.

Price Sensitivity: Price sensitivity poses another significant challenge for the North American gardening equipment market, particularly in the context of economic fluctuations, consumer spending patterns, and competitive pressures. Many consumers are highly price-sensitive when purchasing gardening equipment, especially during periods of economic uncertainty or financial constraints. Price sensitivity can impact purchasing decisions at various stages of the consumer journey, from initial product research and comparison to final purchase. Consumers may prioritise affordability over other factors such as brand reputation, product features, or durability when selecting gardening equipment, particularly for items considered discretionary or non-essential. For manufacturers and retailers, price sensitivity presents challenges in terms of pricing strategies, profit margins, and product positioning within the market. Striking the right balance between price competitiveness and profitability is essential to attracting customers while maintaining a sustainable business model.

Based on the product types, they are segmented into lawn mowers, hand tools and wheeled implements, handheld power tools, and water equipment.

In North America, lawn mowers contribute the highest market share. In many parts of North America, particularly the United States and Canada, having a well-manicured lawn is deeply ingrained in the culture and is considered a symbol of pride and status. Homeowners often invest time, effort, and resources into maintaining their lawns, making lawn mowers an essential tool for regular maintenance. Residential properties across North America typically feature lawns of various sizes, ranging from small suburban yards to expansive estates. The prevalence of lawns creates a large and consistent demand for lawn mowers as the primary tool for cutting grass and keeping the lawn tidy.

Mowers for large outdoor spaces are commonly used by commercial entities such as municipal parks, golf courses, landscaping professionals, and others, in addition to residential use. The demand for lawn mowers in the North American market is further increased by this professional segment. Lawn mowers can be easily acquired through a variety of retail channels, such as internet retailers, garden centres, and home improvement stores. Well-known companies with solid reputations for dependability and quality, like Honda, Toro, and John Deere, are highly recognisable and have the trust of consumers, which helps them maintain their dominance in the market.

In terms of end users, they are bifurcated into commercial/government and residential. According to the report, the sales channels are bifurcated into lawn and garden specialty stores, home centers, national retailers and discount stores, hardware stores, and e-commerce.

In North America, the residential market contributes. North America has a high rate of homeownership, with many individuals and families owning their homes. Homeowners take pride in maintaining their properties, including outdoor spaces such as lawns, gardens, and landscaping features. The sense of ownership and responsibility drives the demand for gardening equipment to keep these areas well-maintained and aesthetically pleasing. There is a growing trend towards outdoor living in North America, with homeowners creating functional and inviting outdoor spaces for relaxation, entertainment, and recreation.

This trend drives the demand for gardening equipment, outdoor furniture, grills, and accessories to enhance the comfort and enjoyment of outdoor living areas. North America has a strong do-it-yourself (DIY) culture, with many homeowners taking pride in tackling home improvement projects themselves. Gardening is a popular DIY activity, allowing homeowners to express their creativity, personalise outdoor spaces, and cultivate a sense of accomplishment. The accessibility of gardening equipment empowers homeowners to take on landscaping projects and maintain their gardens independently. Furthermore, the e-commerce market is growing.

E-commerce platforms offer unparalleled convenience to consumers, allowing them to browse, compare, and purchase gardening equipment from the comfort of their homes. This convenience is especially appealing to busy homeowners who may not have the time to visit physical stores or garden centres during regular business hours. E-commerce platforms provide detailed product information, specifications, and customer reviews that help consumers make informed purchasing decisions. By reading reviews and comparing products online, consumers can evaluate the performance, quality, and reliability of gardening equipment before making a purchase.

Based on the report, the major countries covered in the report include the United States, Canada, Mexico, and the rest of North America.

The majority of households in the United States, which has the largest population in North America, own and maintain outdoor spaces like lawns, gardens, and landscapes. The population's sheer size generates a sizable market for gardening supplies, propelling the sector's innovation and sales. American culture is strongly rooted in landscaping and outdoor living, with many homeowners taking great pride in their gardens and lawns. The desire for a well-kept lawn is often associated with the American Dream, which fuels the market for gardening tools like leaf blowers, trimmers, and lawn mowers.

The United States boasts diverse climatic conditions, ranging from temperate climates in the Northeast and Midwest to warmer climates in the South and Southwest. This diversity creates varied gardening needs and preferences across different regions, driving the demand for a wide range of gardening equipment tailored to specific climates and growing conditions.

The United States has one of the largest and most robust economies globally, with high levels of consumer spending on home improvement and outdoor recreation. Homeowners are willing to invest in gardening equipment to enhance the curb appeal, functionality, and enjoyment of their outdoor spaces, contributing to the growth of the market. The United States is a hub for technological innovation and research, with many leading manufacturers of gardening equipment based in the country. American companies drive advancements in technology, design, and performance within the industry, producing high-quality and innovative products that cater to the needs of consumers.

The market can be categorized as a fragmented market in nature due to the presence of few major players such as The Toro Company, MTD Products, Inc (now Stanley Black and Decker, Inc), Deere and Company; Briggs Stratton and Husqvarna Group, along with small and medium scale manufacturers. The companies follow two major trends that are keeping a line of a variety of products or concentrating on selling a particular gardening equipment instance, ANDREAS STIHL AG & Co. KG is into manufacturing and selling handheld power equipment such as trimmers and blowers, but JCB Tools has a product line of, power tools, storage solutions, electric hand tools, and accessories.

The market is highly competitive, Major companies, with a global reach and a wide range of gardening tools, use strategic actions like launching new products, forming partnerships, and acquiring other companies to stay ahead. Innovation is a driving force in this market, with an emphasis on creating advanced tools that meet the changing preferences of consumers who prioritize efficiency and sustainability. Furthermore, the market is seeing smaller niche players introduce specialized tools and eco-friendly alternatives, which adds to the variety of products available.

Recent Developments

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Gardening Equipment market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Lawn Mowers
• Hand Tools & Wheeled Implements
• Handheld Power Tools
• Water Equipment

By End User

• Commercial/Government
• Residential

By Sales Channel

• Lawn & Garden Specialty Stores
• Home Centres
• National Retailers & Discount Stores
• Hardware Stores
• E-commerce

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Gardening Equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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